General Motors has just announced that the all-new Chevrolet Tracker will soon be added to the Bow Tie brand’s portfolio in Mexico, as its new proposal in the high-volume subcompact crossover segment in the country. Specifically, the company stated that the new-generation Tracker will reach the Mexican market as a 2021 model in the second half of this year.
Although it has not yet been officialized, the 2021 Tracker will replace the aging Chevrolet Trax in Mexico – one of the first countries to have received the small global crossover in late 2012. The market strategy that GM started last year in China has been applied in South America, and now for the first time in a North American country. At the moment, the Tracker isn’t planned for the United States and Canada where the first-generation Trax will still be sold during the 2021 model year.
“Chevrolet Tracker will arrive to lead a transformation in the SUV segment, as it offers the highest value proposition in its category,” said Marketing Director of GM Mexico, Jorge Plata, in a statement. “This model is based on current trends and features most valued by customers, such as a modern, athletic and urban design, high standards of safety and technological innovation, as well as full connectivity and efficient performance,” he added.
First shown during the 2019 Shanghai Motor Show, the new Chevrolet Tracker is based on the GEM platform and was designed using strict efficiency standards to offer a modern package at the best price. This approach provides it with an excellent combination of features such as Chevrolet’s latest SUV design language, next-generation powertrains, as well as a level of technology and safety that surpasses that of its predecessor.
Unlike the Chevrolet Trax, manufactured locally at the GM San Luis Potosí plant, the 2021 Tracker is expected to arrive in Mexico as an imported model. The new Chevrolet Tracker is currently produced at the SAIC-GM Norsom plant in China and the GM São Caetano do Sul in Brazil, but it is not yet clear which one will supply the Mexican market. In any case, spokespeople for GM Mexico evoked the possibility that the SUV will also be assembled in the Latin country.
The all-new 2021 Chevrolet Tracker will be officially launched in Mexico during the second half of the year, when all the configuration and equipment details will be announced. Along with the new Chevrolet Onix, the subcompact crossover will be a key part of the renewal of the brand’s vehicle portfolio to strengthen its presence and increase its competitiveness in international markets.