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Chevrolet Spark Sales Continue To Dominate Segment In Q1 2020

Chevrolet Spark sales increased in the United States and South Korea while decreasing in Canada and Mexico during the first quarter of 2020.

Chevrolet Spark Sales - Q1 2020 - United States

In the United States, Chevrolet Spark deliveries totaled 9,352 units in Q1 2020, an increase of about 46 percent compared to 6,423 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
SPARK +45.60% 9,352 6,423

Chevrolet Spark Sales - Q1 2020 - Canada

In Canada, Chevrolet Spark deliveries totaled 1,189 units in Q1 2020, a decrease of about 26 percent compared to 1,600 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
SPARK -25.69% 1,189 1,600

Chevrolet Spark Sales - Q1 2020 - South Korea

In South Korea, Chevrolet Spark deliveries totaled 7,255 units in Q1 2020, a decrease of about 0 percent compared to 7,241 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
SPARK +0.19% 7,255 7,241

Chevrolet Spark Sales - Q1 2020 - Mexico

In Mexico, Chevrolet Spark deliveries totaled 1,812 units in Q1 2020, a decrease of about 26 percent compared to 2,448 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
SPARK -25.98% 1,812 2,448

Chevrolet Spark Sales - Q1 2020 - Chile

In Chile, Chevrolet Spark deliveries totaled 762 units in Q1 2020.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
SPARK * 762 *

Chevrolet Spark Sales - Q1 2020 - Colombia

In Colombia, Chevrolet Spark deliveries totaled 1,045 units in Q1 2020.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
SPARK * 1,045 *

Competitive Sales Comparison

The healthy increase in U.S. Chevrolet Spark sales during the first quarter of 2020 enabled the city car to continue as the best-selling model in its segment. As a result, the Spark outsold the Mitsubishi Mirage and the Fiat 500, which has been discontinued in the U.S. market after the 2019 model year.

Segment share was dominated by the Spark at 65 percent, with the Mirage taking 32 percent and the Fiat 500 making up two percent.

Sales Numbers - Mainstream City Cars - Q1 2020 - United States

MODEL Q1 20 / Q1 19 Q1 20 Q1 19 Q1 20 SHARE Q1 19 SHARE
CHEVROLET SPARK +45.60% 9,352 6,423 65% 48%
MITSUBISHI MIRAGE -25.57% 4,646 6,242 32% 46%
FIAT 500 -57.97% 327 778 2% 6%
TOTAL +6.56% 14,325 13,443

The mainstream city car segment expanded nearly 7 percent to 14,325 units during Q1 2020. The Spark was the only vehicle out of the three competitors to see sales grow.

The GM Authority Take

The significant increase in Chevrolet Spark sales volume during the first quarter allowed the model to cement its leadership position in the segment, outselling all other rivals combined. The Spark was also the only model in its segment to post an increase for the quarter.

Interestingly, Spark sales defied the impact of the COVID-19 pandemic, which has severely impacted the entire automotive industry. We believe that the Spark was able to significantly buck the trend, not only for the segment but the entire industry, because production of the city car never stopped at the GM Changwon plant in South Korea, resulting in greater retail availability during a time when availability of other vehicles became sparse to non-existent.

GM Korea's Changwon Plant built the 5 millionth vehicle in February 2020

GM Korea’s Changwon Plant built the 5 millionth vehicle in February 2020

In fact, production across GM Korea plants continued during the coronavirus pandemic, sometimes at reduced levels, which is in stark contrast to idled vehicle assembly operations across all GM plants across North America and South America.

About The Numbers

  • All percent change figures compared to Chevrolet Spark sales for Q1 2019
  • In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
GM Q1 2020 sales numbers:
[nggallery id=969] [nggallery id=862]

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Comments

  1. Hope Chevy will keep cars like this on during the CV Depression, that ensure new buyers to GM in rich, coastal cities.

    Reply
  2. As an owner of 2018, this is a great little car. Have had no problem. Great gas mileage.

    Reply
  3. I love the Chevy Spark I have the 2020 and it’s really awesome it has some awesome features and it has some giddy up and go

    Reply

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