General Motors has just announced the launch of the all-new Chevrolet Store Brazil, the first online new vehicle store in the country and throughout South America. This disruptive new sales platform was created in association with MercadoLibre, the largest e-commerce platform in Latin America, and will debut this month with a special showroom for the all-new Chevrolet Tracker.
Chevrolet Store Brazil will work in conjunction with the recently launched new Chevrolet Virtual Operation service, which makes it possible to deliver vehicles to buyers’ homes through the brand’s extensive network of dealerships in the country. The store arrives in response to the challenges generated by the COVID-19 pandemic, with the objective of promoting online vehicle trade and contributing to the development of the Brazilian automotive industry.
“GM has spent five years digitizing its communication and sales process. I went through multi-layer and multi-channel consumer journeys,” said Marketing Executive Director of GM South America, Hermann Mahnke, in a statement. “As people are confined at home and cannot go to dealerships, we need to be more integrated. In partnership with MercadoLibre, Latin America’s largest e-commerce platform, it strengthens and diversifies our digital sales channels,” he concluded.
Initially, the Chevrolet Store will have a special showroom dedicated to the 2021 Tracker, which will offer a virtual tour with images, videos, and information on the different versions of the new crossover available for purchase. Once selected, customers will be able to reserve the vehicle through a MercadoLibre payment mechanism well known in the region, and then continue the purchase process at one of the 546 Chevrolet dealerships in the country.
This unprecedented online car store was developed by the MercadoLibre advertising and classifieds business unit, in order to strengthen Chevrolet’s strong sales leadership in Brazil and promote a new digital consumer experience for those who want to buy a new vehicle. According to Advertising Director of MercadoLibre Brasil, Felipe Paranaguá, the platform’s local car category is visited every month by some 19 million users who are actively shopping for a vehicle.
The Chevrolet Store Brazil will offer consumers a complete solution to buy new vehicles thanks to the integration of digital services that GM offers in the country. With just a few clicks and from the comfort of their home, shoppers can enter the virtual showroom, get special benefits with a reserve of 1,000 BRL (about $172 USD at the current exchange rate) and receive their new vehicle delivered to their doorstep.