The new Chevrolet Trailblazer reintroduces the nameplate as a fresh “subcompact-plus” crossover, slotting in between the Chevrolet Trax and the Chevrolet Equinox in the Bow Tie brand’s portfolio. Series production launched earlier this year, and now, the new Trailblazer is showing impressive sales numbers in South Korea.
As we covered previously, Chevrolet Korea sales increased 40 percent in March of 2020, with a total of 8,965 units sold compared to the 6,420 units sold during the same time period in 2019. The new Chevrolet Trailblazer accounted for much of that sales growth, with 3,187 units sold in its first month on sale.
Not only does that instantly make the new crossover GM Korea’s most-popular model, and by a wide margin we might add, but it also helped to push Chevrolet Korea to post an uptick in sales. Without the new Chevrolet Trailblazer, Chevrolet Korea would have posted just 5,778 units sold, a decrease of 10 percent compared to the same time period in 2019.
Sales Results - March 2020 - South Korea - Chevrolet
| MODEL | MAR 2020 / MAR 2019 | MARCH 2020 | MARCH 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| BOLT EV | -33.85% | 430 | 650 | +17.85% | 766 | 650 |
| CAMARO | +69.23% | 22 | 13 | -1.85% | 53 | 54 |
| COLORADO | * | 329 | * | * | 1,456 | * |
| DAMAS | -18.43% | 239 | 293 | -24.76% | 693 | 921 |
| EQUINOX | -20.67% | 119 | 150 | -36.09% | 278 | 435 |
| LABO | -26.06% | 261 | 353 | -24.78% | 692 | 920 |
| MALIBU | -54.78% | 535 | 1,183 | -64.16% | 1,209 | 3,373 |
| SPARK | -4.67% | 2,551 | 2,676 | +0.19% | 7,255 | 7,241 |
| TRAILBLAZER | * | 3,187 | * | * | 3,795 | * |
| TRAVERSE | * | 532 | * | * | 1,029 | * |
| TRAX | -27.13% | 760 | 1,043 | -38.85% | 1,818 | 2,973 |
| CHEVROLET TOTAL | +39.64% | 8,965 | 6,420 | +14.38% | 19,044 | 16,650 |
The new Chevrolet Trailblazer is produced at the GM Bupyeong plant in Korea, which supplies both the Korean market and the international market, including the U.S., but excluding China.
The new Chevrolet Trailblazer is built on the GM VSS-F vehicle set, and offers a pair of turbocharged three-cylinder engines for motivation. These include the turbocharged 1.2L I-3 LIH and the turbocharged 1.3L I-3 L3T, which produce 137 horsepower and 155 horsepower, respectively. Both a CVT and nine-speed automatic transmission are on offer in conjunction with either FWD, or AWD.
As we covered back in February, GM’s Bupyeong production facility temporarily suspended operations following a parts shortage incurred as a result of the COVID-19 pandemic.
It’s also worth noting that too few units of the new Chevrolet Trailblazer were shipped to the U.S. to register any notable deliveries during Q1 of 2020, with just three units delivered stateside during that time.
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Comments
Yes,the Trailblazer is a great looking vehicle,but, I was wondering about the FNR-X ! Is iit going to come to America ?! That is a VERY appealing auto !! And I think it would do wonders here in the States !!!
The FNR-X was a concept car that previewed the styling direction of the Chevrolet Menlo and the general styling direction of Chevrolet as a whole:
https://gmauthority.com/blog/category/chevrolet/menlo-ev/
The FNR-X will not translate into an actual vehicle.
Great little subcompact, with the no tariff premium between the U.S. and South Korea, this could be price just right for our market.
so gm is beating itself in korea with the expected bump from a new model. how is it doing compared to everyone else?
The “bump” for a new model is not expected this close after launch. It usually comes later once on-the-ground inventory has reached optimal levels. This is why this is so noteworthy.
We might have a report comparing the sales of this model to others in the industry.
you are confusing bump with peak.
No confusion here, steve. The “bump” typically doesn’t happen for a good amount of time after launch. The “peak” happens much later.
With gas prices down currently, I think this vehicle would sell much better in the U.S. if it had a bigger engine. Put the 4 cylinder, 2.0 liter turbo in it and you would have my next purchase.
Just curious: have you driven one as they come, rather than wanting the bigger engine without doing so? I am not being confrontational; I really wonder.
PS: I am not the one who down-ticked you.
Why is this not called Trax and the old model still in production? And oh yeah, those dinky engines…and lack of rear quarter windows that clearly belong there?
There is a strategy at play here. The Trax name is being split up into two different models:
1. The Tracker (China, South America)
2. This Trailblazer (global)
Furthermore, the Trax name doesn’t work well in various markets, including Russia and South America. Meanwhile, the two new names work much better globally.
Just took delivery of my LT on Monday. Lovin’ it. We wanted small, and the 3 cylinder moves it along splendidly. After I hit 105mph, my law-abiding self took over, but the engine was no where close to being overtaxed. Not a Hellcat, by any means, but plenty of power.
Chevy had a tiny GEO model with a 3-banger decades ago. Even back then, that tiny engine proved that tiny egines could be durable, and the cars fairly quick. My mother had to get a warranty repair on her car, and the only thing the dealer could provide as a loaner was this little GEO. My mother was a bit of a “lead-foot”, and even with the automatic, she pronounced it fun to drive.
For some context: when my friends’ moms were running around in 6-cylinder station wagons, and 6-cylinder Chevys, mom was running Hudson Hornets, V8 New Yorkers, and Pontiacs with 389s. Even her 4-banger Tempest had a performance cam, high compression, and a four on the floor. All convertibles! Yay mom!