Lordstown Motors wants to be the first to market with its new all-electric pickup truck, a vehicle it’s calling the Endurance. In fact, the U.S.-based startup has already opened up pre-orders for the new EV, with plans to roll out in the final quarter of 2020. Now, to help build up hype, Lordstown has released a series of videos that show an Alpha-build chassis of the Endurance as it undergoes a series of tests, all with a camo-clad Chevrolet Silverado body plopped on top.
The videos include shots of Lordstown Motors’ new battery-powered pickup as it tackles wet mud puddles, deeply rutted roads, and a washboard surface.
Each video is short, clocking in at less than 30 seconds a pop, with the camera primarily focused on the vehicle’s suspension and wheels. However, we do get a few quick views of the black-and-white Chevrolet Silverado body between the various shots.
An earlier teaser video promises further clips of the new Lordstown Motors truck conducting other tests, including a high-speed run.
Last year, General Motors sold its Lordstown Assembly facility to the EV startup, which announced that it would hire hundreds of employees to ramp up production of the Endurance by the end of 2020. Pricing for the new EV is set at $52,500 before government incentives, with the first units slated primarily for fleet buyers. The truck will be offered to individual consumers as well.
Specs include upwards of 260 miles per charge, with 4WD offered on base models.
Lordstown Motors isn’t alone in its ambition to bring an all-electric pickup to market, with the Rivian R1T, Tesla Cybertruck, and GMC Hummer EV also vying to gain traction in the segment. However, unlike those high-powered lifestyle vehicles, the Lordstown Endurance is framed as a vehicle primarily designed work purposes.
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Comments
This is far from a comprehensive high tech test track.
This is just where the drove Cruze to see if they had a rattle on the way to the truck after assembly. This is not any real test here.
They would be better off driving them on the pick marked roads of NE Ohio after winter to really test these vehicles.
These videos are smoke and mirrors as the closest real test track to the plant is the Goodyear facility in Akron and it is a copy of Fords Dearborn track. I drive by it daily. Well used to till I started working from home.
If this company is here in 4 years it will be amazing unless some larger company buys them up.
That’s not even the Lordstown track. I’ve been on the Lordstown track, it’s smaller than this and sits right outside of final process. If they were actually testing on the Lordstown property, you would see the assembly plant.
Furthermore, this footage, I’ve seen it before. I believe a lot of what LM’s is doing, is using stock footage and trying to pass it off as their own.
I agree this is all bogus stuff here.
I suspect they are trying to make this look good to garner investors. But I don’t think they will fool many that know better.
They lack a PTMusk to pull that off.
You think that’s just a Silverado at Milford or something? That would take some serious balls to do that.
Those wheels do look like their hub motor wheels they’ve showed off.
Maybe it’s just filmed at wherever Workhorse tests their stuff.
No it’s probably their truck but it is not doing any balls out testing at Lordstown as it is not a test facility and never was.
To properly test you need a better facility than that.
One of the best is in West Liberty Ohio, you can rent it. That is where they should be testing.
Now taking all bets from people that actually think that thing will be available in the final quarter of 2020
I would say no way by the end of the year. A few weeks ago they had some pictures of the equipment they were working with in the plant and a dude in a Lordstown Motors hat was showing off the press.
It was a Cruze front fender and back door.
Hopefully this comes out:
https://www.gannett-cdn.com/presto/2020/03/07/PDTN/9e8967e8-e607-4619-90c8-d498799d9327-Lordstown-09.JPG