Lordstown Motors wants to be the first to market with its new all-electric pickup truck, a vehicle it’s calling the Endurance. In fact, the U.S.-based startup has already opened up pre-orders for the new EV, with plans to roll out in the final quarter of 2020. Now, to help build up hype, Lordstown has released a series of videos that show an Alpha-build chassis of the Endurance as it undergoes a series of tests, all with a camo-clad Chevrolet Silverado body plopped on top.
The videos include shots of Lordstown Motors’ new battery-powered pickup as it tackles wet mud puddles, deeply rutted roads, and a washboard surface.
Each video is short, clocking in at less than 30 seconds a pop, with the camera primarily focused on the vehicle’s suspension and wheels. However, we do get a few quick views of the black-and-white Chevrolet Silverado body between the various shots.
An earlier teaser video promises further clips of the new Lordstown Motors truck conducting other tests, including a high-speed run.
Last year, General Motors sold its Lordstown Assembly facility to the EV startup, which announced that it would hire hundreds of employees to ramp up production of the Endurance by the end of 2020. Pricing for the new EV is set at $52,500 before government incentives, with the first units slated primarily for fleet buyers. The truck will be offered to individual consumers as well.
Specs include upwards of 260 miles per charge, with 4WD offered on base models.
Lordstown Motors isn’t alone in its ambition to bring an all-electric pickup to market, with the Rivian R1T, Tesla Cybertruck, and GMC Hummer EV also vying to gain traction in the segment. However, unlike those high-powered lifestyle vehicles, the Lordstown Endurance is framed as a vehicle primarily designed work purposes.