The Lordstown Motors Endurance pickup truck was set to make its debut at the 2020 Detroit Auto Show in June, but with the COVID-19 pandemic leading to the show’s cancellation, the fledgling electric vehicle company has decided to debut the truck via live stream sometime later in the summer.
In a statement released this week, Lordstown Motors CEO Steve Burns confirmed the company would unveil the battery-electric Endurance in a live stream hosted at its Lordstown, Ohio plant. General Motors sold the Lordstown plant to the upstart company last year after closing the facility in March 2019.
While the Lordstown Endurance is still on track for a summer debut, its arrival will likely be delayed due to the COVID-19 pandemic. Burns confirmed “essential maintenance is still happening at the plant” in Lordstown and that its “design engineers continue testing and fine-tuning the technology that will power the Lordstown Endurance,” but other employees are working from home and are unable to perform all of their usual tasks.
“Like most companies, the pandemic has caused us to tweak our plans,” Burns said. “However, it has also dramatically strengthened our conviction and enthusiasm to bring the Endurance to market as soon as humanly possible.”
That said, Lordstown Endurance deliveries won’t be delayed by very long. Burns says the pickup truck is expected to begin shipping to customers in January of 2021. Burns had previously said the Endurance would beat the Rivian R1T electric truck to market, which was expected to launch in late 2020. It’s currently not clear if Rivian R1T deliveries are still on track for late 2020.
The Lordstown Endurance is being developed mainly for fleet use. The truck features a solid rear axle suspension design and will be offered with all-wheel drive. It is expected to have a maximum range of around 250 miles. Prices will start at $52,500 before government incentives.
Due to its status as a fleet truck, the Lordstown Endurance will not serve as a direct rival to the GMC Hummer EV.