Through the course of 2019, SAIC-GM-Wuling completely renewed its Baojun brand with the introduction of a new logo, design language and nomenclature to improve its positioning in China. Starting this year, the General Motors joint venture plans to execute a similar but broader strategy with Wuling – which boasts the highest sales volume of any GM brand in the Chinese market.
GM Authority obtained several images and confidential information about an upcoming SGMW product plan that will involve the relaunch of Wuling, but as a global car brand for the first time in its history. At the moment, Wuling is only present in China and Indonesia. This is the most significant difference from Baojun’s renewal strategy, which is still exclusively marketed in the Asian giant’s home country.
According to our sources, the global launch of Wuling will be a gradual process that will begin this year and will feature an initial portfolio of three all-new vehicles – including an MPV, a crossover and a sporty compact car. This lineup will be independent from the rest of the products that the brand already offers in China, differentiating itself with an updated logo and a new design language.
The product plan slides show that the first next-generation model will be a new MPV called the Wuling Cetus, to be revealed in 2020. An official sketch of the model anticipates a refined design with much more modern lines than the multipurpose vehicles the brand currently offers, which are characterized by a fairly minimalistic appearance in line with its low-cost nature.
The second model of the plan will be launched in 2021 and is a crossover called the Wuling Ursa. Its sketch foreshadows an imposing and quite robust design, thanks to a muscular body complemented by striking moldings that give it a distinctive image. Finally, the first phase of the global range will be completed in late 2022 with the Wuling Sirius, a compact car that will showcase an all-new coupe-like roofline.
These three global Wuling vehicles are expected to use the new platform that the Baojun RS-5 debuted last year, an architecture developed by SGMW to drive the repositioning and expansion of its two brands. Although there are no details yet on the international reach of the renewed Wuling brand, with a drastically different image and commercial focus, it will be interesting to find out the regions that GM and its partners plan to cover with this new strategy.