General Motors has filed to trademark “Chevrolet Onix” with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
Assigned serial number 88847039, the automaker’s March 25th, 2020 filing is filed in the Goods and Services category of “Motor land vehicles, namely, automobiles.”
The GM Authority Take
This marks the second time that GM has filed to trademark “Chevrolet Onix,” and the fourth time that the automaker has moved to trademark an Onix-related term in the United States. The first time that GM moved to file an Onix-related trademark was on September 13th, 2016, when it filed for both “Chevrolet Onix” and “Onix”. The third time was on February 14th, 2020, when GM filed to register “Onix”.
| Filing Date | Serial Number | Goods & Services | Status | |
|---|---|---|---|---|
| CHEVROLET ONIX | March 25, 2020 | 88847039 | Motor land vehicles, namely, automobiles | Live |
| ONIX | February 14, 2020 | 88797485 | Motor land vehicles, namely, automobiles | Live |
| CHEVROLET ONIX | September 13, 2016 | 87169248 | Motor land vehicles, namely, automobiles | Live |
| ONIX | September 13, 2016 | 87169225 | Motor land vehicles, namely, automobiles | Dead |
To note, all four filings have not completed registration as of this writing, and the first filing for “Onix” (from September 2016) has been abandoned and now shows a “dead” status. It’s logical to conclude that the same will likely soon be the case with the first “Chevrolet Onix” filing (also from September 2016), since that application has passed the registration deadline. It’s this latter circumstance that has caused GM’s legal team to file the “Chevrolet Onix” application a second time, much like it already did for “Onix” a month prior.
Whereas the three prior filings made us wonder whether GM is planning on introducing the Chevrolet Onix in the U.S. market, this latest filing makes us wonder about that possibility even more.
The Onix, now in its second generation, is a family of subcompact passenger cars – currently made up of a four-door sedan and five-door hatch. The vehicle – which was developed on the Global Emerging Markets architecture, otherwise known as the GM GEM platform, is currently sold in various developing markets, including Mexico and South America. In the latter market, the Onix has quickly risen to be the best-selling new car on the continent. What’s more, the vehicle is also available in China, where it replaced the Cavalier.
Based on what we know at the moment, the Onix is not destined for U.S. consumption. We’ll keep following this one, and invite you to subscribe to GM Authority for the latest Chevrolet Onix news, Chevrolet news and ongoing GM news coverage.
Comments
I wonder if the sales of such vehicles in the US change if the economy does end up collapsing.
Só o tempo é quem dirá.
It said good and services
Both of them are the biggest sales successes in years, surpassing Toyota rival sales by thousands of units !
Is Onix basically a Chevrolet Cruze?
Different platforms, the Cruze was on Delta 2 and Onix is on GEM and smaller. Delta platform was meant to go up against Civic, Focus, Golf, Corolla etc worldwide and the US. The Cruze wasn’t just cancelled here but it’s gone worldwide also.
GEM have more potential as developing nations have growing populations but as said with the world economy on the slumps a GEM car can work here too, if GM gose back to a regular compact sedan I’d suggest a CT4 based Chevy instead of bland fwd competition.
So, lemme guess….made in China and imported here?
That would truely be a kick in the nuts to Lordstown employees and the american worker in general.
Yes it’s sold in China but if imported here it would be from the Mexican plant as Mexico and Brazil are the 2 nations where the Onix is made for the Americas.
In order for any, repeat any, manufacturer of cars in China they must assemble them in China. Import taxes in China make it uneconomical to import cars, except exotics. Same idea in Japan, but we can’t get enough of those tin boxes. So, Onix will not be imported here from China as there are other plants closer to our market which would assemble them. There is no manufacturer that makes all their cars in their home country and GM is no different. If you don’t like a Mexican assembled GM, then buy something else. I buy GM based on the overall design , not on the place of assembly.