Assigned serial number 88784232, the automaker’s April 2nd, 2020 filing is categorized under the USPTO Goods and Services category for “motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles.”
The GM Authority Take
It was obvious GM would move to trademark its new logo for the upcoming GMC Hummer EV at some point, so this filing comes as no surprise to us. This is the first time we’re seeing the logo so clearly, though, so this is really our best look yet at the automaker’s branding strategy for the upcoming new electric vehicle. This new stylized Hummer logo differs from the Hummer font used on previous Hummer models like the H2 and H3, appearing a bit more chiseled down and modernized than the blocky old ‘Hummer’ text logo. This makes sense, as the GMC Hummer EV will be a fairly tech-forward vehicle thanks to its battery-electric platform and other innovations.
To recap, the GMC Hummer EV will be offered as both a pickup truck and SUV, with the truck expected to receive the ‘SUT’ suffix to denote its differentiation from the SUV. Both versions of the vehicle will ride on GM’s BT1 dedicated electric vehicle platform and utilize its new Ultium proprietary battery technology. This new platform and battery pack will enable 800V fast-charging at up to 350 kW, allowing the truck’s large battery to fill from flat to full in short order. Range on certain models is expected to be as high as 400 miles per charge.
Additionally, both the GMC Hummer EV SUV and SUT will be offered with three different engine configurations, including single-motor, dual-motor and three-motor setups, each offering varying levels of range per charge, performance and price points. The range-topping tri-motor version will produce upwards of 1,000 horsepower and will be able to hustle from 0-60 mph in three seconds.
GM Authority has also confirmed in previous reports the GMC Hummer EV will be offered with optional air suspension, similar to the new line of GM full-size SUVs, and will feature removable targa tops. As an interesting but less important aside, the vehicle will also use three wiper blades for full wiper coverage of its narrow, wide windshield. The vehicle will be built alongside GM’s other new EVs at the Detroit-Hamtramck Assembly plant in Michigan – the automaker’s first dedicated electric vehicle plant.
For now, the GMC Hummer EV’s May 20th reveal date is still on schedule. This may be subject to change, however, with the coronavirus pandemic having postponed the delay of several other new vehicle launches, including the Cadillac Lyriq EV. GM may still pull the veil from the large new EV in May via live stream, however.