General Motors has filed to trademark its new logo for the upcoming GMC Hummer EV with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
Assigned serial number 88784232, the automaker’s April 2nd, 2020 filing is categorized under the USPTO Goods and Services category for “motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles.”
The GM Authority Take
It was obvious GM would move to trademark its new logo for the upcoming GMC Hummer EV at some point, so this filing comes as no surprise to us. This is the first time we’re seeing the logo so clearly, though, so this is really our best look yet at the automaker’s branding strategy for the upcoming new electric vehicle. This new stylized Hummer logo differs from the Hummer font used on previous Hummer models like the H2 and H3, appearing a bit more chiseled down and modernized than the blocky old ‘Hummer’ text logo. This makes sense, as the GMC Hummer EV will be a fairly tech-forward vehicle thanks to its battery-electric platform and other innovations.
To recap, the GMC Hummer EV will be offered as both a pickup truck and SUV, with the truck expected to receive the ‘SUT’ suffix to denote its differentiation from the SUV. Both versions of the vehicle will ride on GM’s BT1 dedicated electric vehicle platform and utilize its new Ultium proprietary battery technology. This new platform and battery pack will enable 800V fast-charging at up to 350 kW, allowing the truck’s large battery to fill from flat to full in short order. Range on certain models is expected to be as high as 400 miles per charge.
Additionally, both the GMC Hummer EV SUV and SUT will be offered with three different engine configurations, including single-motor, dual-motor and three-motor setups, each offering varying levels of range per charge, performance and price points. The range-topping tri-motor version will produce upwards of 1,000 horsepower and will be able to hustle from 0-60 mph in three seconds.
GM Authority has also confirmed in previous reports the GMC Hummer EV will be offered with optional air suspension, similar to the new line of GM full-size SUVs, and will feature removable targa tops. As an interesting but less important aside, the vehicle will also use three wiper blades for full wiper coverage of its narrow, wide windshield. The vehicle will be built alongside GM’s other new EVs at the Detroit-Hamtramck Assembly plant in Michigan – the automaker’s first dedicated electric vehicle plant.
For now, the GMC Hummer EV’s May 20th reveal date is still on schedule. This may be subject to change, however, with the coronavirus pandemic having postponed the delay of several other new vehicle launches, including the Cadillac Lyriq EV. GM may still pull the veil from the large new EV in May via live stream, however.
We’ll keep following this story, and invite readers to subscribe to GM Authority for the latest GMC Hummer EV news, GMC news, and 24/7 GM news coverage.
Comments
Man I cannot wait to see this.
The wait is killing me, brother. Such a big moment for us GMers, how often does a brand return, even as a sub-brand?? Basically never.
Agreed. Hopefully GM will do like a Live stream or something like the C8 Vette
Do we know how soon after the SUV will debut? I thought I had read about 1 year after the SUT goes on sale (SO happy they’re using the SUT name again!).
Debating whether I hold out for the SUV or go ahead with a Tahoe or Yukon.
Those ASSHATS at GM had a good thing with HUMMER and they let obummer kill it. Hummer was respected and loved around the world. Now they cheapen it by making it a “subbrand” at best or even worst just a model under GMC. No wounder they went bankrupt. This is just stupidity at it’s zenith………NO more GM products for me……
Hummer was a good product, but how many people were buying it? There were millions of good products out there that were killed. That’s what happens when people buy foreign cars. If the people were loyal to the domestics, GM wouldn’t have to kill Oldsmobile and Pontiac.
You sound like my dad. Why should people be loyal to products that are cheap? Hummer was NOT a good product. If people are buying foreign cars, it’s because they are rejecting the domestic ones for a reason. People are loyal to their hard-earned money first. They buy what appeals to their sensibilities both rational and emotional.
Did you own a Hummer, Jack J? What was it about the Hummer that you didn’t like? And yes, there is a reason why people buy foreign cars. It’s because they don’t care about their neighbours, and their fellow union members.
Hey McFly (TIM), learn your history before you blame a president which had no hand in the death of Hummer. GM messed up the hummer by going cheap on the interior and over all quality of the product and then with the tree huggers attacking it just like they did with the awesome but also cheaply made Ford Excursion. Products that had a valid use in the market and should have been around but the money grab with little quality hurt the product. GM Bankruptcy was the nail in the coffin. Too little too late as the H3 pickup Alpha truck with a V8 was actually well built and those last. GM is now bringing back a great off road name plate as what Hummer should have been all along, a sub-brand of GMC, not a separate brand.
This is outstanding news and I am awaiting to get my hands on the Pickup and might even go with the full size SUV to replace my suburban.
GM leads again and still..others don’t even follow….
Those ASSHATS at GM had a good thing with HUMMER and they let obummer kill it. Hummer was respected and loved around the world. Now they cheapen it by making it a “subbrand” at best or even worst just a model under GMC. No wounder they went bankrupt. This is just stupidity at it’s zenith………NO more GM products for me……
Then why are you on this site? 😉
To be annoying.
Looking forward to seeing this new EV to market
Is this unit going to have a back up motor when the battery goes low like the Volt. I believe it would be a good unit other than a full electric unit [It takes time to charge the battery and get back on the road]. Ford is coming out with a Hybrid and a electric truck with a power outlet in the back