General Motors is offering special vehicle discounts for first responders and healthcare workers on the front lines of the battle against the novel coronavirus (COVID-19).
The automaker already offered deals to firefighters, police and EMS through its First Responder Discount program, but in the wake of the coronavirus pandemic, the automaker has extended the program to include healthcare workers as well.
Under the program, eligible buyers will be charged the same price as the dealership invoice for the vehicle, allowing them to purchase a GM car, truck, crossover or SUV at cost. A small $200 program fee is also added to the pricetag and the buyer must still pay the destination fee on the vehicle.
This discount is available with all GM brands, including Cadillac. Healthcare workers or first responders interested in buying a vehicle under the First Responder Discount program simply need to show a recent pay stub to prove their employment.
According to Cars Direct, this deal can also be combined with GM’s current offer of 0% financing for 84 months. The 0% financing offer is only available to buyers with a top-tier credit rating and is only offered on 2019 model year vehicles and a very limited number of 2020 model year vehicles. Cadillac is also excluded from the 0% financing offer.
New vehicle sales are taking a major hit, with the coronavirus pandemic forcing many automotive retail storefronts to temporarily close their doors. In response, dealers are allowing customers to shop online and negotiate dealers over the phone or by email. Many dealers are also offering contactless delivery for new vehicles, though a physical signature is still required to complete the sale in most states.
Many GM dealers were already offering steep discounts in 2019 and 2020 model year vehicles for regular buyers, chopping thousands of dollars off the price of vehicles in order to keep the cash flowing in. One industry expert told The Los Angeles Times this week that dealers are willing to sell vehicles at a loss just to keep the money coming in so they can stay afloat.
GM is currently allowing customers to extend their vehicle leases on a month-to-month basis, as well, as many are unable to visit a dealership to lease or buy a new vehicle. Many GM dealership’s service departments also remain open for the time being to perform repairs on essential service workers’ vehicles.
Source: Cars Direct