General Motors has filed trademark applications in seven different countries for both “Lyriq” and “Cadillac Lyriq” as it prepares for the electric crossover’s highly anticipated arrival in 2022.
These trademark applications were all submitted in March of this year, with the first being made on March 4th, 2020 and the last on March 13th, 2020. Each respective market where the filings were made received applications for both “Cadillac Lyriq” and “Lyriq” as a standalone word.
| Brand | Status | Origin | Holder | Application Number | Application Date |
|---|---|---|---|---|---|
| Lyriq | Pending | Canada | General Motors LLC | 2015300 | March 4, 2020 |
| Cadillac Lyriq | Pending | Canada | General Motors LLC | 2015301 | March 4, 2020 |
| Lyriq | Pending | Germany | General Motors LLC | DE302020005708 | March 13, 2020 |
| Cadillac Lyriq | Pending | Germany | General Motors LLC | DE302020005707 | March 13, 2020 |
| Lyriq | Pending | Israel | General Motors LLC | 325970 | March 13, 2020 |
| Cadillac Lyriq | Pending | Israel | General Motors LLC | 325971 | March 13, 2020 |
| Lyriq | Pending | Mexico | General Motors LLC | 119852343372 | March 12, 2020 |
| Cadillac Lyriq | Pending | Mexico | General Motors LLC | 119852343223 | March 12, 2020 |
| Lyriq | Pending | Republic of Korea | General Motors LLC | 402020000037924 | March 6, 2020 |
| Cadillac Lyriq | Pending | Republic of Korea | General Motors LLC | 402020000037923 | March 6, 2020 |
| Lyriq | Active | Switzerland | General Motors LLC | 36502020 | March 13, 2020 |
| Cadillac Lyriq | Active | Switzerland | General Motors LLC | 35652020 | March 12, 2020 |
| Lyriq | Pending | United States | General Motors LLC | 88832845 | March 12, 2020 |
| Cadillac Lyriq | Pending | United States | General Motors LLC | 88832831 | March 12, 2020 |
The Cadillac Lyriq will be a battery-electric utility vehicle and will take on other similar offerings like the Jaguar I-Pace. The luxury brand had initially planned to pull the veil from the new EV during a special event in April, but those plans have been postponed due to the ongoing COVID-19 pandemic. It’s not clear when we may see the vehicle now, but it could debut at the 2020 New York International Auto Show, which has been pushed back to August due to COVID-19.
A concept version of the vehicle is expected to be shown first, but the concept will be highly representative of the eventual production model. The concept will appear very similar to the vehicle in the design renderings in this article, which were released by GM at the 2019 North American International Auto Show in Detroit last January. GM has also released a teaser showing the vehicle’s silhouette (below), revealing its sloped roof and narrow greenhouse.
The Cadillac Lyriq will ride on GM’s new BEV3 dedicated electric vehicle platform and will use the automaker’s new Ultium battery technology. We’ve written about the Lyriq quite extensively already, revealing some details about its exterior and interior styling and various features. The EVÂ was originally set to go into production at GM’s Detroit-Hamtramck Assembly plant in 2021 as a 2022 model year vehicle, though it’s not clear if the pandemic will delay its eventual arrival.
We’ll be closely following the Lyriq in the months leading up to its debut and after, so be sure to subscribe to GM Authority for more Cadillac Lyriq news, Cadillac news, and around-the-clock GM news coverage.
This post was written in collaboration with our sister site, Cadillac Society.
Comments
GM – they will offer the car in a few dealers in Germany and Switzerland and announce ‘we are global, we are available in Europe!’. The sales will be 80 cars a year and again I’ll have to read the internet comment’s about Cadillac failure on the whole European continent once again. Meanwhile I have 0 Cadillac/Corvette dealers in Warsaw, Poland. In a city where are at least 4 BMW dealers, 4 M-B, 3 Lexus, 2 Porsche, there’s also Maserati, Ferrari, Betley, Rolls, Tesla – piece of info for those who claim this market is insignificant.
GM is lost. I imagine Lyriq did well in Chinese focus groups because I can’t think of anywhere else that registers as a “luxury” moniker. If you saw the review of the Audi E-Tron
this “Cadillac” better have a fabulous interior as GM is already behind the curve w/Tesla and VW Group having products for this market available now. The E-Tron is (IMO) great looking with a fabulous interior. As this GM product won’t be out for what, 3 more years how much additional ground is GM losing? In 3 years the E-Tron will be on Gen II so the Lyriq will be just coming out w/tech available now. GM is losing ground in EV and ICE…
I’ve said it before and won’t stop saying it but GM Sr Mgt is totally lost and out classed and out performed globally. They need to clean house. The indecisiveness of the communications and a focus on AV and EV is IMO going to be disastrous for GM. It is simply rudderless….