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GM Authority

Chevrolet Silverado Sales Skyrocketing In This One Market

The latest Chevrolet Silverado has been criticized for a number of different reasons, be it the interior quality, or the exterior styling, or any other number of “issues.” However, beyond all the grief directed at the pickup, the Silverado is in fact doing quite well with regard to sales, as demonstrated by skyrocketing sales in the Mexican market.

As we covered previously, GM Mexico sales decreased 10 percent in March of 2020. However, while overall sales saw a decline, the Chevrolet Silverado saw a massive 536-percent sales increase to 3,397 units, as compared to the 534 units sold in March of 2019. Year-to-date sales for 2020 are up 413 percent, with 4,531 units sold over the 883 units sold during the same time period in 2019.

To note, these numbers include the sale of the Chevrolet Silverado, which is only available in the Work Truck trim in Mexico, as well as the more premium Chevrolet Cheyenne. The Silverado is focused primarily on the fleet market, whereas the Cheyenne is better-equipped and is focused on the retail market, with the former equipped with a black front fascia, incandescent headlamps, and the 4.3L V6 LV3 engine as the only available powertrain.

By contrast, the Chevrolet Cheyenne is offered in RST, Trail Boss, LTZ, and High Country trim levels, and comes with an up-level front fascia, more sophisticated headlamps, and a pair of naturally aspirated gasoline engine options, including the 5.3L V8 L84 and 6.2L V8 L87.

Chevrolet Silverado Sales - Mexico - March 2020
Total Cheyenne -37.4% 219 350 +103.7% 713 350
Total Silverado 1627.2% 3178 184 616.3% 3,818 533
Total 536.1% 3,397 534 413.1% 4,531 883

GM announced the all-new Chevrolet Silverado and Chevrolet Cheyenne for the Mexican market back in December of 2018, including a new trim level strategy for the Silverado and Cheyenne nameplates. Chevrolet Silverado and Cheyenne models sold in Mexico are produced at the GM Silao plant in Guanajuato.

All told, despite the harangue of a few particularly outspoken critics, the sales numbers would suggest that GM is actually doing something right with the Chevrolet Silverado. Or perhaps a lot right.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. Real truck buyers are not as concern about the interior as the complaining sissies, now that the men want-a-bees have had their little wine and tea party, let the world get back to basic. Great job GMon Silverado and Sierra.

    Reply
    1. I decided to indulge this time and received my High Country 7 weeks ago. I LOVE that 6.2 . My son is seriously looking at a Trail Boss.

      Reply
      1. I purchased mine last week and I’m very happy. This is a serious truck.

        Reply
  2. I got my Trail Boss about a month ago . It’s big black and beautiful! I love it !

    Reply
  3. Silverado is the Best Truck of América 💪💪💪🇺🇸

    Reply
  4. Silverado The best truck in the world!!!!👍👍👍

    Reply
  5. Jonathan, (or any other number of “issues.”) Are we still digging?

    Explain your implications.

    Reply
  6. Will not purchase till crappy interior is replaced.

    Reply
    1. So Shockwave, have you seen the new, updated interior going in the 2021 and 2022 MY trucks?

      Reply
  7. GM’s work trucks provide some pretty good features. Most of the press reviews looked at the high end trucks and bashed GM, but completely ignored the base models.
    Work trucks are for people who use their trucks day in and day out, and they choose based on value & reliability.

    Reply
  8. I’m sure the price in Mexico is much better then what GM’s overinflated pricing is here in the states, all Gm cares about is the shareholder, along with most U.S. large manufacturers we subsidize better pricing in other parts of the world if you continue to buy

    Reply
    1. Eric, we here in the US and a few other well off countries have been supplementing, or rather offsetting the prices for the rest of the world for almost a century now. Not just cars or motorcycles, but pretty much everything we buy.

      Reply
      1. its a global economy so ALL companies need to have the lowest costs to make profits to keep the company moving forward. GM/Ford & FCA all have much higher costs than other OEM’s that build in the USA. I’m surprised they dont move more mfg south of the border to defray those higher costs.

        Reply
        1. Not exactly. When it comes to trucks, they all have high price tags, and even Nissan has a higher tag than a lot of the GM trim levels.

          Reply
  9. RAM!!

    Reply
  10. My company truck is a Silverado.
    Thank goodness the garage is full of Rams.
    Been driving FCA products a lot lately.
    Silverado developed oil leaks under warranty.
    Couldn’t fix it under warranty.
    Went back to the dealer with the same leak.
    Amazingly they could fix it for 1200 large.
    Still leaked.
    Took it back
    This time 1950 large for oil cooler lines and pan seals.
    I know one thing if I owned the Silverado it would have been long gone.

    Reply
    1. If you’re Chrysler fan you will say bad things about GM,Ford etc.. I have owned GM products for well over thirty years and have had very little trouble with them . No matter how many times Chrysler has merged with different companies they are still at the bottom of the list as far as reliability is concerned. I would never even consider by a Chrysler because of a story a Ram fan made up.

      Reply
  11. F150 with the 5.0 is a better truck better built better interior etc sorry gm you know it’s bad when ram has passed you up

    Reply
    1. Brad, Ram has actually slipped to third place, and now GM has gone to first place in sales. So, yeah.

      Reply
    2. Yes the F150s 5.0 and aluminum body’s are lighter on the tow truck’s mechanicals….

      First Original Repairs Department…

      Oh and I didn’t forget Toyota’s futile attempt to place their rustbuckets on American farmlands….

      Reply
    3. I have both sold and worked on all of them, and I can tell you that the Ford is not necessarily better, especially with their 5.0, which is dated and low on power and torque. Heck, for the last, say almost ten years, their V6 turbo is outperforming that old engine. Their new aluminum bodies are driving up their build cost and insurance costs, because well, the aluminum costs more when new and more to repair, and since a lot of the damage can not be repaired the panels are replaced.

      Reply
    4. Reply
    5. Typical Ford loving dolt. LOL Everyone and their dog knows FORD’s are still GARBAGE…last good years were in the late 70’s…GM has and will always dominate Ford and Dodge on outright quality of build, strength of chassis and materials used, and most importantly RELIABILITY.

      Reply
  12. I’ll stick with a winning truck:Toyota. Stopped. buying GM years ago and won’t look back.

    Reply
    1. Honkler, if I were looking for a winning 1/4 ton truck, I’d buy another Tacoma. However, i need a truck that can haul and tow a lot, so I’m sticking with the GM brand. You know, the one that is now number 1 in Full Sized Truck sales for this year.

      Reply
  13. Just purchased 2020 Trail Boss Z71 with 6.2L motor and could not be happier. I figured I could not settle so I went for the best!!

    Reply
  14. If you need really reliable truck buy Toyota tundra. Other trucks are good only when new and on warranty

    Reply
    1. Ford GMRam

      The Tundra’s age really shows. It is far behind the Americans in: gas mileage, hauling & Towing. Option packages are limited. You also have to deal with Toyota’s far inferior infotainment system. Toyota also jacks up the price of it’s parts. Maintenance and Repairs often cost more than same service of an American truck. All things considered, there is no reason to ever buy a Tundra.

      Reply
    2. Reply
    3. Yeah if you don’t mind driving a rust bucket that costs a lot to maintain, and they can’t even tow what the GM and Ford and Rams tow, Tundra big mistake, I worked in a Toyota service department for over 2 years and I saw it all, Toyota may make great cars but, The Tacoma will be the only Toyota truck I would buy based on what I’ve seen happen over time.

      Reply
  15. My career requires over 25k a year with 50% towing or hauling. I get vehicle expenses per mile so a new truck is usually in the drive every three years. My wife or kids usually take over the old ones. I have owned several f150 and full size Gm trucks but only one Ram, Toyota, and Nissan “full sizes”. Without a doubt I spend more on repairs with the fords. However, the comfortable interior goes a long way when it’s your office as well. Typically when choosing I will sticker price an ltz or Sierra then price the lariat or platinum. I then consider the fuel economy and the average I spent on each of my last repairs. I have a good relationship with both dealerships so I use my numbers to negotiate. Now I am driving a 2017 platinum. It is a great looking and driving truck. The interior is comparable to any luxury vehicle. The eco boost 6 was a big mistake. I get decent mileage when not loaded down but put some weight on it and it’s worse than any V8. I still have an 04 GMC as my back up with almost 400k. Yes it’s worn out but still spend less in repairs than my son does on the 2010 lariat 5.4 with half the miles. I agree with most if GM could offer a true luxury comfortable interior I would only buy GMC or Chevy. In the long term I spend way less money and so does the receiver of my hand me down.

    Reply
  16. Yes I do agree gm has gotten away from the work truck and is trying to make it a luxury vehicle like most guys I would enjoy so comfortable interior but still want to know I’m in a truck not a car and yes the office on wheels is a must really hard to do in the trims they have now

    Reply
    1. Stan
      You want to know your in a truck??? ???????? ?????? ????????? ?????? ??????? ??????? Have you considered removing the shock absorbers, and pulling the power steering fuse?

      Reply
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  18. I am a Chevy guy I got a 2002 Chevy suburban so far has been running for almost 12 years can the only problem that I got is a fuel pump

    Reply
  19. I finally gave in and ordered a red Dbl cab Trail Boss Custom with the 6.2 and of course it got delayed over the shutdown. I’m still not a big fan of the front end styling (hate the gills), still wish I could get a different color interior (brown or tan or grey, black is not the best for the deep south) but the quality and design is fine with me!
    I’ve had a ton of friends and even family switch to Ram and even my best friend bought a Ford! But in the end I couldn’t see myself buying anything other than a GM truck! They served my family starting with my grandfather back in the ’30’s! Like somebody said on here, it’s a truck and I think that 6.2 and 10 speed will serve the purpose well………if I can ever get it now!

    Reply

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