The latest Chevrolet Silverado has been criticized for a number of different reasons, be it the interior quality, or the exterior styling, or any other number of “issues.” However, beyond all the grief directed at the pickup, the Silverado is in fact doing quite well with regard to sales, as demonstrated by skyrocketing sales in the Mexican market.
As we covered previously, GM Mexico sales decreased 10 percent in March of 2020. However, while overall sales saw a decline, the Chevrolet Silverado saw a massive 536-percent sales increase to 3,397 units, as compared to the 534 units sold in March of 2019. Year-to-date sales for 2020 are up 413 percent, with 4,531 units sold over the 883 units sold during the same time period in 2019.
To note, these numbers include the sale of the Chevrolet Silverado, which is only available in the Work Truck trim in Mexico, as well as the more premium Chevrolet Cheyenne. The Silverado is focused primarily on the fleet market, whereas the Cheyenne is better-equipped and is focused on the retail market, with the former equipped with a black front fascia, incandescent headlamps, and the 4.3L V6 LV3 engine as the only available powertrain.
By contrast, the Chevrolet Cheyenne is offered in RST, Trail Boss, LTZ, and High Country trim levels, and comes with an up-level front fascia, more sophisticated headlamps, and a pair of naturally aspirated gasoline engine options, including the 5.3L V8 L84 and 6.2L V8 L87.
GM announced the all-new Chevrolet Silverado and Chevrolet Cheyenne for the Mexican market back in December of 2018, including a new trim level strategy for the Silverado and Cheyenne nameplates. Chevrolet Silverado and Cheyenne models sold in Mexico are produced at the GM Silao plant in Guanajuato.
All told, despite the harangue of a few particularly outspoken critics, the sales numbers would suggest that GM is actually doing something right with the Chevrolet Silverado. Or perhaps a lot right.