Chevrolet is rolling out a new addition to its “Real People, Not Actors” ad campaign, but there’s a twist – no people. The new ad is titled “Real People Stay Home,” and it recently hit the web in support of the stay-at-home orders in place to help curb the impact of the novel coronavirus (COVID-19) pandemic.
The ad is pretty simple, showing the same bearded, clipboard-toting interviewer in a number of different locations already featured in previous Real People, Not Actors advertisement spots. However, with the exception of a few new Chevy vehicles, the interviewer is totally alone. He pretends to talk to some Real People, reaching out for a handshake and meandering around, but there’s no one there.
“Show up, by not showing up. #StayHome” reads the official video description.
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It’s a cute play on Chevy’s well-known advertising theme, and although there isn’t a whole lot going on, it shows how Chevy is being responsive to current events.
Of course, General Motors as a whole has also responded to the COVID-19 pandemic by retooling some of its production facilities to produce much-needed ventilator equipment and face masks. Additionally, the automaker is offering free in-vehicle data for customers and turning on the OnStar Crisis Assist system.
General Motors is also urging those customers who purchased their vehicle through GM Financial and have been financially impacted by the virus to contact the company for relief measures.
Last month, GM issued an update to employees urging those who could to work from home, if possible. General Motors also suspended all North American production operations in response to the pandemic.
So, dear reader – is this new Real People Stay Home advertisement an improvement on the old Real People, Not Actors ad campaign? Let us know in the comments, and make sure to subscribe to GM Authority for more GM-related COVID-19 news, Chevrolet news and around-the-clock GM news coverage.