Chevrolet Equinox sales decreased in the United States, Canada, Mexico and South Korea during Q1 2020.
Chevrolet Equinox Sales - Q1 2020 - United States
In the United States, Chevrolet Equinox deliveries totaled 73,453 units in Q1 2020, a decrease of about 17 percent compared to 88,500 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| EQUINOX | -17.00% | 73,453 | 88,500 |
Chevrolet Equinox Sales - Q1 2020 - Canada
In Canada, Chevrolet Equinox deliveries totaled 3,783 units in Q1 2020, a decrease of about 18 percent compared to 4,630 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| EQUINOX | -18.29% | 3,783 | 4,630 |
Chevrolet Equinox Sales - Q1 2020 - Mexico
In Mexico, Chevrolet Equinox deliveries totaled 358 units in Q1 2020, a decrease of about 21 percent compared to 453 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| EQUINOX | -20.97% | 358 | 453 |
Chevrolet Equinox Sales - Q1 2020 - Argentina
In Argentina, Chevrolet Equinox deliveries totaled 229 units in Q1 2020, a decrease of about 38 percent compared to 371 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| EQUINOX | -38.27% | 229 | 371 |
Chevrolet Equinox Sales - Q1 2020 - Brazil
In Brazil, Chevrolet Equinox deliveries totaled 911 units in Q1 2020, a decrease of about 30 percent compared to 1,303 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| EQUINOX | -30.08% | 911 | 1,303 |
Chevrolet Equinox Sales - Q1 2020 - South Korea
In South Korea, Chevrolet Equinox deliveries totaled 298 units in Q1 2020, a decrease of about 31 percent compared to 435 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| EQUINOX | -31.49% | 298 | 435 |
Competitive Sales Comparison
Chevrolet Equinox sales performance during Q1 2020 makes it the second-best-selling model in its segment, despite the decrease in sales volume. In fact, the Equinox was only outsold by the Toyota RAV4.
The Equinox outsold all other contenders, including the Honda CR-V, Nissan Rogue (comprised of two models – the regular Rogue and Rogue Sport), the all-new Ford Escape (see Ford Escape sales), Subaru Forester, Mazda CX-5 (see Mazda CX-5 sales), Jeep Cherokee, GMC Terrain – the Equinox’s corporate cousin – (see GMC Terrain sales), Hyundai Tucson, Volkswagen Tiguan (see VW Tiguan sales), Subaru Crosstrek, Kia Sportage, as well as the Dodge Journey, Mitsubishi Outlander, and Mitsubishi Eclipse Cross.
Sales Numbers - Mainstream Compact Crossovers - Q1 2020 - United States
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| TOYOTA RAV4 | +16.48% | 97,631 | 83,820 | 16% | 12% |
| CHEVROLET EQUINOX | -17.00% | 73,453 | 88,500 | 12% | 12% |
| HONDA CR-V | -18.44% | 71,186 | 87,280 | 12% | 12% |
| NISSAN ROGUE | -36.35% | 59,716 | 93,814 | 10% | 13% |
| FORD ESCAPE | -20.73% | 48,117 | 60,702 | 8% | 8% |
| SUBARU FORESTER | -3.88% | 39,080 | 40,656 | 6% | 6% |
| MAZDA CX-5 | -6.09% | 35,211 | 37,494 | 6% | 5% |
| JEEP CHEROKEE | -31.86% | 33,675 | 49,420 | 6% | 7% |
| GMC TERRAIN | -0.28% | 25,292 | 25,364 | 4% | 4% |
| HYUNDAI TUCSON | -17.68% | 23,735 | 28,831 | 4% | 4% |
| VOLKSWAGEN TIGUAN | -16.93% | 22,177 | 26,697 | 4% | 4% |
| SUBARU CROSSTREK | -17.87% | 21,516 | 26,197 | 4% | 4% |
| KIA SPORTAGE | +4.47% | 20,057 | 19,198 | 3% | 3% |
| DODGE JOURNEY | -36.87% | 15,152 | 24,003 | 3% | 3% |
| MITSUBISHI OUTLANDER | -6.78% | 12,809 | 13,740 | 2% | 2% |
| MITSUBISHI ECLIPSE CROSS | -42.38% | 5,184 | 8,997 | 1% | 1% |
| TOTAL | -15.49% | 603,991 | 714,713 |
Chevrolet Equinox sales fell at a slightly faster pace than the segment average during the quarter, though other models posted greater declines. For instance, the Nissan Rogue posted a 36 percent decline, Jeep Cherokee saw sales dip 32 percent, Dodge Journey sales fell 37 percent and Mitsubishi Eclipse Cross deliveries slipped 42 percent. However, the Equinox’s top rival – the RAV4 – posted very healthy growth rate of 17 percent. In fact, it was one of only two models in the segment (the other being the Kia Sportage) to grow sales volume during the quarter.
The first quarter 2020 sales performance gives the Equinox a segment share of 12 percent, lower than the 16 percent commanded by the RAV4.
The compact mainstream crossover segment contracted nearly 15.5 percent to 603,991 units in Q1 2020.
The GM Authority Take
The decline in Chevrolet Equinox sales during Q1 2020 is not entirely great news, especially since it follows a decline in sales during Q4 2019 as a result of the 40 day-long UAW strike. Before the slump, the nameplate posted its best-ever third quarter sales performance, preceded by its best-ever second quarter performance in Q2 2019, very healthy growth during Q1 2019, and a strong performance in Q4 2018.
We posit that Equinox sales suffered in Q1 as a result of the following events:
- A reduced number of dealership foot traffic caused by the ongoing Coronavirus pandemic which has driven down sales for the entire auto industry
- Idling of all production facilities that produce the Equinox, including:
- GM CAMI plant in Ingersoll, Canada
- GM San Luis Potosi plant in Mexico
- GM Ramos Arizpe plant in Mexico
- Residual effects from the UAW labor strike, which lasted 40 days between Q3 and Q4 of 2019 and sapped Chevrolet and its parent company, General Motors, from vital production volume in the United States. Production in other markets, such as Canada and Mexico, was also disrupted due to parts shortages resulting from the strike. Given that the Equinox is produced in Canada and Mexico, the vehicle was somewhat protected from the walkout.
- Intensity of competition in the mainstream compact crossover space
- More lucrative incentives from rivals or even on other Chevrolet crossovers, such as the Trax – which saw sales grow in Q1
It’s also worth noting that combining the 73,453 Equinox deliveries with the 25,292 deliveries of its corporate cousin and platform mate, the GMC Terrain, results in 98,745 combined deliveries in the compact crossover space. The result is impressive, as it is is roughly 1,000 units higher than the 97,631 deliveries recorded by the Toyota RAV4. The circumstance seems to demonstrate that GM is gaining in the segment against Toyota.
That said, the RAV4 is an all-new model while the Equinox has been around since the 2018 model year. GM recently revealed the midcycle refresh for the Equinox, which was originally set to arrive in a few months as the 2021 Chevy Equinox. However, the COVID-19 pandemic pushed the refresh to the 2022 model year, as the 2022 Chevrolet Equinox. The updates include revised exterior styling, a new Equinox RS trim level, and a few other enhancements that should increase the crossover’s competitiveness and command more attention from shoppers.
Going forward, we expect sales of all automobiles, including those of the Equinox, to see steep declines as long as plants remain idled and the COVID-19 pandemic continues to wreak havoc around the world. Things should start to pick back up once things return to normal levels.
About The Numbers
- All percent change figures compared to Chevrolet Equinox sales for Q1 2019, except if noted
- There were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
- GM Q1 2020 sales U.S.A.
- Chevrolet sales Q1 2020 U.S.A.
- Cadillac sales Q1 2020 U.S.A.
- Buick sales Q1 2020 U.S.A.
- GMC sales Q1 2020 U.S.A.
- GM Canada sales Q1 2020
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- Cadillac Canada sales Q1 2020
- Buick Canada sales Q1 2020
- GMC Canada sales Q1 2020
- GM Mexico sales Q1 2020
- GM Mexico sales January 2020
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- GMC Mexico January 2020 sales
- Cadillac Mexico January 2020 sales
- GM Mexico sales February 2020 sales
- Chevrolet Mexico February 2020 sales
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- GMC Mexico February 2020 sales
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- GM Mexico sales March 2020
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- GM Mexico sales January 2020
- GM China sales Q1 2020
- Chevrolet China Q1 2020 sales
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- Cadillac China Q1 2020 sales
- GM Brazil sales Q1 2020
- GM Argentina sales Q1 2020
- GM South Korea sales Q1 2020
- GM January 2020 sales South Korea
- Chevrolet January 2020 sales South Korea
- Cadillac January 2020 sales South Korea
- GM February 2020 sales South Korea
- Chevrolet February 2020 sales South Korea
- Cadillac February 2020 sales South Korea
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Comments
Fine vehicle, my 2018 Premier has been a gem. Most trouble free GM vehicle I’ve owned.
Believe it is one, if not only current Chevy with owners reporting good experience and high enough score to be on CR recommended list.
Martin Smrek
Most people keep CR in the bathroom, next to the john. I don’t think your supposed to read it. It’s there to wipe with when the TP runs out. You probably want to wash your hands.
Back to the Equinox: Great looking crossover; lots of space for its size; plus Bose Audio. I haven’t actually driven one, but I hear good things.
Given the coronavirus, one has to assume that Q1 and Q2 sales would be effected as most people around the country had stay at home orders which meant going to a car dealership was illegal if they were able to find a dealership that was open.
Live to dream.. a Chevrolet Equinox RS AWD in a 2-door configuration with blister wheel fenders to support bigger tires and full ground effects with side skirts as even without a bigger engine, it would have killer looks to lure potential customers to it.