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Corvette Sales Continue To Dominate Segment Despite Q1 2020 Slump

Chevrolet Corvette sales decreased in the United States but increased in Canada and Mexico during the first quarter of 2020.

Chevrolet Corvette Sales - Q1 2020 - United States

In the United States, Chevrolet Corvette deliveries totaled 3,820 units in Q1 2020, a decrease of about 3 percent compared to 3,943 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
CORVETTE -3.12% 3,820 3,943

Chevrolet Corvette Sales - Q1 2020 - Canada

In Canada, Chevrolet Corvette deliveries totaled 288 units in Q1 2020, an increase of about 66 percent compared to 174 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
CORVETTE +65.52% 288 174

Chevrolet Corvette Sales - Q1 2020 - Mexico

In Mexico, Chevrolet Corvette deliveries totaled 15 units in Q1 2020, an increase of about 50 percent compared to 10 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
CORVETTE +50.00% 15 10

Competition Sales Comparison

Despite the 3 percent decrease in U.S. Corvette sales during Q1 2020, the Corvette remained the best-selling model in its class, outselling all other models, including the Porsche 911, Porsche 718 (née Cayman/Boxster), Audi R8 (see Audi R8 sales), Ford GT (see Ford GT sales), BMW i8, Nissan GT-R and Acura NSX.

Sales Numbers - Premium Sports Cars - Q1 2020 - USA

MODEL Q1 20 / Q1 19 Q1 20 Q1 19 Q1 20 SHARE Q1 19 SHARE
CHEVROLET CORVETTE -3.12% 3,820 3,943 43% 41%
PORSCHE 911 -10.50% 2,590 2,894 29% 30%
MERCEDES-BENZ AMG GT +50.15% 967 644 11% 7%
PORSCHE 718 -39.85% 400 665 4% 7%
MERCEDES-BENZ SL-CLASS -8.03% 401 436 4% 5%
MERCEDES-BENZ SLC-CLASS -17.68% 419 509 5% 5%
AUDI R8 -34.91% 97 149 1% 2%
FORD GT -5.95% 79 84 1% 1%
BMW I8 -59.01% 66 161 1% 2%
NISSAN GT-R -37.65% 58 93 1% 1%
ACURA NSX -56.96% 34 79 0% 1%
TOTAL -7.52% 8,931 9,657

The Corvette accounted for 43 percent of the segment’s sales volume in Q1 2020, though we should note – as we usually do – that many other contenders in this segment have significantly higher price points than the Corvette, and therefore see lower sales volumes.

The premium sports car segment contracted 7.5 percent to 8,931 units in Q1 2020. As such, Corvette sales decreased less than the segment average.

The GM Authority Take

The decrease in Chevrolet Corvette sales during the first quarter of 2020 was to be expected, since the last-generation Corvette C7 has been out of production for several months while the all-new 2020 Corvette C8 wasn’t available long enough to generate any substantial sales volume as a result of the coronavirus outbreak. To wit: the C8 began arriving at dealers in March, but the COVID-19 pandemic caused production to be idled about a week after, with less than 3,000 units of the C8 produced.

Given reduced availability and the coronavirus-related troubles, it’s impressive that the Corvette managed to continue dominating its segment during the quarter. Not only did the famed Chevy sports car outsell all other competitors on an individual basis, but it came close to outselling the entire segment on a combined basis.

We expect Corvette sales to decline substantially in the short term, as long as GM production is idled at the GM Bowling Green plant, which assembles the Corvette, as well as at the GM Tonawanda Engine plant, which assembles the C8’s 6.2L V8 LT2 engine. However, once the coronavirus pandemic begins to subside, production resumes at both facilities, and the supercar becomes available at the retail level, deliveries should skyrocket due to strong demand, and higher levels of interest in the new mid-engine Corvette. We predict that, once availability matches demand, Corvette will begin to account for substantially more than half of the segment’s sales volume.

2020 Corvette C8 Stingray

About The Numbers

  • All percent change figures compared to Chevrolet Corvette sales for Q1 2019
  • In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
  • Corvette sales figures include all Corvette body styles, variants, trim levels and packages
  • Sales figures for Lotus, Jaguar and Maserati not available as those manufacturers do not break out information on a model level

GM Q1 2020 sales numbers:

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