Cadillac Escalade sales decreased in the United States, Canada, Mexico and South Korea while increasing in Russia during the first quarter of 2020.
Cadillac Escalade Sales - Q1 2020 - United States
In the United States, Cadillac Escalade deliveries totaled 5,620 units in Q1 2020, a decrease of about 18 percent compared to 6,819 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ESCALADE | -17.58% | 5,620 | 6,819 |
Cadillac Escalade Sales - Q1 2020 - Canada
In Canada, Cadillac Escalade deliveries totaled 220 units in Q1 2020, a decrease of about 31 percent compared to 321 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ESCALADE | -31.47% | 220 | 321 |
Cadillac Escalade Sales - Q1 2020 - Mexico
In Mexico, Cadillac Escalade deliveries totaled 37 units in Q1 2020, a decrease of about 54 percent compared to 81 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ESCALADE | -54.32% | 37 | 81 |
Cadillac Escalade Sales - Q1 2020 - Russia
In Russia, Cadillac Escalade deliveries totaled 144 units in Q1 2020, an increase of about 17 percent compared to 123 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ESCALADE | +17.07% | 144 | 123 |
Cadillac Escalade Sales - Q1 2020 - South Korea
In South Korea, Cadillac Escalade deliveries totaled 32 units in Q1 2020, a decrease of about 48 percent compared to 61 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ESCALADE | -47.54% | 32 | 61 |
Competitive Sales Comparison
Despite 18 percent decline in Cadillac Escalade sales during the first quarter of 2020, the model remained the best-seller in its segment, with a segment-leading 35 percent segment share. The results enabled the Escalade to edge out the Infiniti QX80 by only 22 units, which moved into second place with 5,598 deliveries, also for a 35 percent segment share, as well as the Lincoln Navigator (see Lincoln Navigator sales), which came in third place with 3,826 deliveries for a 24 percent segment share and 14 percent sales volume decrease. The Lexus LX came in last place with 846 deliveries for a 5 percent segment share and a 30 percent sales decrease.
Sales Numbers - Full-Size Luxury SUVs - Q1 2020 - USA
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| CADILLAC ESCALADE | -17.58% | 5,620 | 6,819 | 35% | 37% |
| INFINITI QX80 | -3.30% | 5,598 | 5,789 | 35% | 32% |
| LINCOLN NAVIGATOR | -14.39% | 3,826 | 4,469 | 24% | 24% |
| LEXUS LX | -30.31% | 846 | 1,214 | 5% | 7% |
| TOTAL | -13.13% | 15,890 | 18,291 |
The full-size luxury SUV segment contracted 13.13 percent in Q1 2020 to 15,890 units.
Below, we’ve included sales figures for full-size luxury crossovers for the sake of reference. Though they differ mechanically from the aforementioned body-on-frame SUVs by having a unibody construction, they are typically cross-shopped and considered as alternatives. Currently, the only full-size luxury crossovers are the Mercedes-Benz GLS-Class and the new BMW X7, though Audi is rumored to be planning a future Q9.
Sales Numbers - Full-Size Luxury SUVs - Q1 2020 - USA
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 |
|---|---|---|---|
| GLS-CLASS | +6.05% | 6,381 | 6,017 |
| X7 | +109.61% | 4,582 | 2,186 |
| TOTAL | +33.65% | 10,963 | 8,203 |
The GM Authority Take
While the Escalade did outsell all of its direct rivals during Q1 2020, it did see sales slip during the quarter, which is likely a result of the ongoing COVID-19 pandemic as well as the UAW labor strike that took place last quarter. The latter curtailed production for a 40-day period, limiting inventories at the dealer level, and ultimately sapping sales volume during Q4 2019 and Q1 2020.
The circumstance allowed the Infiniti QX80 to nearly to surpass the Escalade in sales volume during the quarter. However, it’s worth noting that Infiniti’s parent company, Nissan, has substantially increased its business with daily rental firms, so it’s likely that a significant amount of QX80 sales went to rental fleets.
Meanwhile, Lincoln Navigator – the Escalade’s most direct competitor from crosstown rival, Ford – saw segment share stable at 24 percent. Given the uncertain economic climate caused by the COVID-19 pandemic, it’s unclear how Escalade sales will fare during the next few months, though we can’t imagine them growing with GM production being idled across the Americas, including the GM Arlington plant that produces the Escalade in Texas.
2021 Cadillac Escalade
Meanwhile, Cadillac is readying the all-new 2021 Escalade. Pre-orders will begin this Thursday, April 23rd. Once the all-new vehicle begins production and supply reaches optimal levels, we expect Escalade sales to increase substantially – though that prognosis also hinges on a healthy economy.
About The Numbers
- All percent change figures compared to Cadillac Escalade sales for Q1 2019
- In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- Escalade and Escalade ESV model line break-outs contingent on data availability by market
- GM Q1 2020 sales U.S.A.
- Chevrolet sales Q1 2020 U.S.A.
- Cadillac sales Q1 2020 U.S.A.
- Buick sales Q1 2020 U.S.A.
- GMC sales Q1 2020 U.S.A.
- GM Canada sales Q1 2020
- Chevrolet Canada sales Q1 2020
- Cadillac Canada sales Q1 2020
- Buick Canada sales Q1 2020
- GMC Canada sales Q1 2020
- GM Mexico sales Q1 2020
- GM Mexico sales January 2020
- Chevrolet Mexico January 2020 sales
- Buick Mexico January 2020 sales
- GMC Mexico January 2020 sales
- Cadillac Mexico January 2020 sales
- GM Mexico sales February 2020 sales
- Chevrolet Mexico February 2020 sales
- Buick Mexico February 2020 sales
- GMC Mexico February 2020 sales
- Cadillac Mexico February 2020 sales
- GM Mexico sales March 2020
- Chevrolet Mexico March 2020 sales
- Buick Mexico March 2020 sales
- GMC Mexico March 2020 sales
- Cadillac Mexico March 2020 sales
- GM Mexico sales January 2020
- GM China sales Q1 2020
- Chevrolet China Q1 2020 sales
- Buick China Q1 2020 sales
- Cadillac China Q1 2020 sales
- GM Brazil sales Q1 2020
- GM Argentina sales Q1 2020
- GM South Korea sales Q1 2020
- GM January 2020 sales South Korea
- Chevrolet January 2020 sales South Korea
- Cadillac January 2020 sales South Korea
- GM February 2020 sales South Korea
- Chevrolet February 2020 sales South Korea
- Cadillac February 2020 sales South Korea
- GM March 2020 sales South Korea
- Chevrolet March 2020 sales South Korea
- Cadillac March 2020 sales South Korea
- GM January 2020 sales South Korea
- GM Russia sales Q1 2020
- GM Russia sales January 2020
- GM Russia sales February 2020
- GM Russia sales March 2020
Comments
One has to think that the entire automobile industry suffered lower first quarter sales because of COVID-19 and this will continue through Q2 of 2020 with relief not coming until Q3 when things start to get back to usual.
What about the Range Rover? Other than Navigator I think that would be the most obvious cross-shopped vehicle to Escalade….I mean, judging by reality shows alone…