After unveiling the largest and freshest crossover portfolio in its history last year, Buick is now completing the update of its popular China sedan lineup. General Motors’ top-selling American brand in the Chinese market has just announced the refreshed Regal GS and Verano GS sports sedans, as well as an additional member of the Excelle GT family with 48-volt mild hybrid technology for the 2021 model year.
These vehicles join the Excelle GT’s other new trim levels and recently refreshed LaCrosse, reinforcing Buick’s sedan model range that seeks to maintain its competitiveness in the country, with improvements in design, technology, comfort and performance. Despite the growing demand for SUVs, the sedan category is still very popular in China.
“Buick has a proven record of adapting its products to keep up with the diverse needs of local car buyers,” said Executive Director of Buick Sales and Marketing at SAIC-GM, Molly Peck, in a statement. “With the all-new sedan family, we are once again elevating our lineup to remain a leader across mainstream segments,” she added.
Unlike the North American market, the Buick sedan lineup in China is quite wide and covers all the main segments. While the Regal is the only remaining sedan in the United States and Canada – but will disappear after the 2020 model year – the Tri-Shield brand offers a total of five models in the Chinese market. These are the Excelle (B+), Excelle GT (C), Verano (C+), Regal (D) and LaCrosse (E).
All of them have been updated in recent months, with improvements in design and feature content, new connectivity technologies as well as the latest generation of powertrains to meet strict China 6B emission standards. In addition, the top-of-the-range Avenir sub-brand and the premium GS sport package are each available in two models, LaCrosse/Regal and Regal/Verano, respectively.
The new Regal GS, Verano GS and Excelle GT mild hybrid are part of Buick’s strategy to introduce more than 10 new and refurbished products to China this year. Details of the last two will be released later. The launches will leverage GM’s global resources and local capabilities to consolidate the brand’s presence in sedan, SUV, MPV and new energy vehicle segments of the world’s largest automotive market.