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Buick Completes Update Of Its Sedan Portfolio In China

After unveiling the largest and freshest crossover portfolio in its history last year, Buick is now completing the update of its popular China sedan lineup. General Motors’ top-selling American brand in the Chinese market has just announced the refreshed Regal GS and Verano GS sports sedans, as well as an additional member of the Excelle GT family with 48-volt mild hybrid technology for the 2021 model year.

2021 Buick Regal GS

These vehicles join the Excelle GT’s other new trim levels and recently refreshed LaCrosse, reinforcing Buick’s sedan model range that seeks to maintain its competitiveness in the country, with improvements in design, technology, comfort and performance. Despite the growing demand for SUVs, the sedan category is still very popular in China.

2021 Buick Verano GS

“Buick has a proven record of adapting its products to keep up with the diverse needs of local car buyers,” said Executive Director of Buick Sales and Marketing at SAIC-GM, Molly Peck, in a statement. “With the all-new sedan family, we are once again elevating our lineup to remain a leader across mainstream segments,” she added.

2021 Buick Excelle GT Mild Hybrid

Unlike the North American market, the Buick sedan lineup in China is quite wide and covers all the main segments. While the Regal is the only remaining sedan in the United States and Canada – but will disappear after the 2020 model year – the Tri-Shield brand offers a total of five models in the Chinese market. These are the Excelle (B+), Excelle GT (C), Verano (C+), Regal (D) and LaCrosse (E).

2021 Buick LaCross Avenir

All of them have been updated in recent months, with improvements in design and feature content, new connectivity technologies as well as the latest generation of powertrains to meet strict China 6B emission standards. In addition, the top-of-the-range Avenir sub-brand and the premium GS sport package are each available in two models, LaCrosse/Regal and Regal/Verano, respectively.

2021 Buick Excelle GT

The new Regal GS, Verano GS and Excelle GT mild hybrid are part of Buick’s strategy to introduce more than 10 new and refurbished products to China this year. Details of the last two will be released later. The launches will leverage GM’s global resources and local capabilities to consolidate the brand’s presence in sedan, SUV, MPV and new energy vehicle segments of the world’s largest automotive market.

Subscribe to GM Authority as we bring you the latest Buick Excelle news, Buick Verano news, Buick Regal news, Buick LaCrosse news, Buick news and ongoing GM news coverage.

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. Five Sedans for China and zero sedans for the US. I guess they say it’s our fault because we were not buying their sedans. I say it’s their fault because they didn’t offer us the b est in class when it came to sedans. Classic case of they said and I said..

    Reply
    1. I would agree with you Vcat. Many are still fielding large sedans and mid size sedans, – Toyota, Honda, Nissan, Hyundai, Kia, and others. GM/FCA & Ford are dumping them because, IMO, they can’t compete due to UAW costs. If all parties put out an identical sedan GM/FCA and Ford would all make less so they put out vehicles that simply aren’t as good. Now they’ve simply exited the category…

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      1. so many cars to choose from: Toyota, Honda, Nissan, Hyundai, Kia, Mazda, VW, Subaru

        And the Winner is:
        Used Chevy Impala.

        Reply
        1. 1st quarter car sales by company

          Toyota down 12.7%
          Honda down 22%
          Nissan down 37%
          Hyundai/Kia down 7%

          Car sales are falling
          If they stop falling the Americans will be quick to reintroduce models.
          If they keep falling, the Asians are going to get stuck with a bunch of junk no one wants.

          Reply
      2. No offense, but I am getting very tired of “Blame the Workers” as an excuse for GM management’s incompetence.
        First, the original “contracts” (that GM so cleverly reneged on through bankruptcy) are also known as “collective bargaining agreements.”
        Management shouldn’t have agreed to them if the net results were to be bankruptcy for the Corporation. That they failed to get that point across in their negotiations may mean they weren’t very good at negotiating … or that they just didn’t care about the future, as long as their bonuses weren’t interrupted by an inconvenient strike. If I ran my own tiny, little, insignificant companies the way those clowns ran GM, I’D FIRE MYSELF!
        Second, management makes the decisions. All of them. Including the decisions that dropped the Oldsmobile Cutlass from being one of the best selling cars in the country into an embarrassment. Including the decisions that moved Pontiac from “We Build Excitement!” to “We Build Excrement.”
        Including the decisions that changed American manufacturers from once being able to switch gears, almost overnight, from building cars to building tanks, ships, and planes … to depending on China for face masks and ventilators.
        In my (too) long life, I have had many jobs.
        I am proud of the work I did on all of them.. I worked hard, and did my best, Union or no Union.
        But I never had paychecks bounce on a Union job.
        I never had to take a Union employer to court to get paid.
        I never had to stand alone to defend myself against a Union employer for unfair labor practices.
        Are all Unions good? Are all Union workers highly motivated to do their best? Are all non-Union bosses the scum of the earth. No, no, and no.
        My own companies are non-Union. But probably because I pay my workers well, I treat my employees like family … many, in fact, are family … and because we’re too small potatoes for a Union to bother with.
        But, if I sell my products for less than it costs me to make them, or sell my services for less than it costs me to provide them, or schedule so much work in too little time for my workers to perform their tasks carefully … I honestly don’t know how I can blame the workers.

        Reply
        1. The above was intended to be a reply to XJUG’s post from April 21 at 7:56 AM.
          I think I type too slow … it didn’t post until a few minutes ago, and in the wrong place.
          Sorry.

          Reply
        2. Unions protect workers!
          During the pre and early post war era it was the union that saved America from communism buy ensuring fair treatment and pay especially when the US was dominated by the big three.
          Not all companies treat workers like family and many would risk employee safety, miners as a current example. Non union shops like Kia can only exist because union companies like GM set the benchmark
          Germany provides probably the best union/employer relationship. VW didn’t fight union activists in the Tennessee ant and were shocked workers didn’t opt for greater protections.

          Reply
        3. Thank You! I’m so tired of union bashing and especially by people who aren’t wealthy and likely benefit from union protections. At times I think it’s based in jelious. I can’t imagine a human saying ‘pay me less & abuse my rights because, gosh, I love this company”!
          Unions built the middle class that is now disappearing. Most of the older men in my family worked Union railroad and power company jobs and earned great wages. As someone younger I wish those opportunities were available to me

          Reply
    2. @Vcat: I’ll have to disagree with you on this one. Mainly because Buick sedans over the years right up till now have been very competitive and very good cars. I’ve owned numerous. My parents have (and still do) owned them. Many in my family have owned them. They have been super cars with great reliability and good MPG’s to boot. I personally feel they have made some really nice looking cars as well. So I fall to the side of where they have gone away because people just aren’t buying them (sedans). Peter G. below has put up some very telling numbers about the sedan market.

      Reply
  2. Aside from some performance vehicles, North American sedans stopped being competitive decades ago.GM quality has come a long way, but For most people the choice of buying a Japanese vehicle over a domestic brand is fairly easy.

    Reply
  3. To be fair in the US, Buick did offer the Lacrosse and Regal (in wagon also), the problem (for the Regal at least) was lack of advertising, European manufacturing as well as dumb dealers pushing CUVs instead of what was on Buick’s portfolio.

    One example last summer I drove past an Buick/GMC dealer in suburban Philly and it was literally chocked full of SUVs, remember a few years earlier when it was a B-P-G dealer it had a nice mix of cars and trucks.

    IMO the Regal needs to return as a sedan counterpart to Malibu or/and a larger rwd sedan that’s the “standard Buick” because not everyone in America lives in Wisconsin wanting fwd CUVs or an truck.

    Reply
    1. Guestt – I agree on a number of parts. I found the Lacrosse to be a nicely styled but I found the interior lacking. The fact that we never see ANY advertising or sponsoring for GM is really astounding. That said I don’t watch much network TV but clearly “cool” and “effective” marketing isn’t something of the past, GM just doesn’t seem to do it well any longer.

      Im with you, I don’t really want an SUV or CUV, I’d really prefer a MidSize 2 Door Coupe, think Grand Prix or Cutlass Supreme, or even a full sized 2 door think CT6 2 Door Coupe. So clearly I’m out of luck because the only mfrs that make cars like that are zero. Mercedes offers 2 doors on most of their line up but I’m talking with a back seat that is actually usable to carry full sized adults and luggage.

      * I would advocate the resurrection of the Omega Platform and use it for next to everything. Full sized CT6 sedan/coupe called Fleetwood, Escala w/hatchback and call it Escala. CT5 replacement called Seville as coupe, sedan and wagon. XT6 replacement (RWD). ALL models come std w/3.0TT, optional Vette V8 and top model w/Blackwing. Mary Barra is an eco-weenie so make the 2.0T 4 a no cost option which will show what the market will want… The top Cadillac model is avail for massive customization and personalization. Using the platform offers more products w/minimal investment.
      * Retain the Alpha and keep developing it. Use the previous CTS lengthen it for a bigger back seat, style it differently and give it to Buick and Chevrolet in sedan, coupe and wagon versions. Can an SUV/CUV not be made out of Alpha?? This brings more vehicles w/little investment.

      As they’re moving to EV this is all fantasy….

      Reply
      1. Couple of things, I wouldn’t write off GM doing a larger coupe again although Alpha is history and any rwd coupe would be on VSS-R and it probably would be a Cadillac outside of Camaro. The Challenger is still around if you want a modern M/C.

        As for the E/V hate just drop it, it’s not wise not to think E/Vs will “go-away” on the other hand E/Vs isn’t coming as fast as Tesla lovers would think as I’ve pointed many city and rural areas and situations to this day won’t make an E/V a feasible primary vehicle

        Reply
        1. The CHallenger isn’t a Grand Prix or Cutlass Supreme, its a dinosaur. There was no EV hate…

          Reply
          1. Can you name an affordable performance coupe with room for 4 and luggage capacity today?, FWIW the MN-12 T-Bird pick-up where the Cutlass left after that in the 90s and M/C-G/P in the 2000s. Miracle the Accord coupe lasted till 2015.

            Reply
            1. I’ve already said, no one makes one…. zero.

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      2. CT5- sedan/wagon, Seville, shares platform withy chevele/laguna/regal
        CT4- AWD, sedan, coupe, hybrid i4s, keep the name
        CT6- sedan, fleetwood, convertible, coupe, shares platform with impala/caprice/lacrosse
        Ciel- renamed eldorado and given coach style suicide doors.
        XTS- shortened, raised slightly, hibryd, wagon, shares platform with malibu cross
        XT6- RWD, irs, shares platform with trailblazer
        Escalade- irs, esv only, shares platform with suburban

        Reply
  4. I guess virus communist China in more important to GM than the Americans that made the Buick division now GM turned their back on the US

    Reply
    1. Go where the $$$ is

      Reply
    2. China gets Buick Sedans
      U.S. gets pickup trucks & Large SUVs

      Bottom line: We get the ventilators.

      Reply
    3. @TomG: Just a little history for you. It was because of China and the love they have (had) for Buick that we even have Buick here now. I know. I was selling them when Pontiac, Olds and some others went away. We as a dealer were very worried that Buick was a goner too. However, GM and the Buick brass at the top did a dealer webinar type meeting and gave the news that Buick was safe. Reason? The Chinese love Buicks and they sell a ton over there.

      Reply
  5. This is the UAW which has officially endorse Joe Biden for President which means 8 years of death spiral of lost jobs which the UAW don’t seem to care about because the upper management will get their piece of the pie.

    Reply
    1. Omegatalon
      4 years ago Trump promised to save Lordstown.
      When GM announced it was closing Lordstown. Trump said: I wanna Wall. I wanna Wall. I wanna Wall
      Weh weh weh I want a Wall.

      Reply
      1. And who is not paying for it.
        Mexico is not paying for it.

        Reply
        1. So vote for the old coot with dementia who lives in his basement… Pretty sure Trumps done most of what he said he’d do, despite the DemoRats…

          Reply
          1. Trump 2020!!!!!!!!

            Reply
            1. Your assuming trump will be the republican nominee.

              Reply
          2. Trumper says today–shoot disinfectant up your veins as a COVID-19 cure–hires a Dog Breeder to run its Coronavirus Task Force–brilliant Trumper.

            Reply
  6. Now that’s a nice looking lineup of cars. Let’s just hope that (if) the sedan market comes back in the USA and (if) when it does, they will be able to hit the ground running if China still has a great lineup of cars like this. I’d hope they would build them here if that happens, but I’d be happy with any of the cars shown above in the Buick USA lineup.

    On another similar note, some of you may recall from my other posts that I actually sold Buick’s for many years but am at a Volvo and Mazda store in the LA area now. I also have two Buick’s in my garage: 2018 Encore that I just love and a 2006 Lucerne CXL V8 that I just picked up a few months ago. That car has 162K and is just amazing to drive. Just a testament to my trust in the Buick brand.

    Finally, for those who keep shaking their fingers at GM, Ford and Chrysler about not having cars. Please realize that they are following the purchase preferences and demand by the buyers with the money. I too wish they all offered some cars or more of them. However, you will see other brands follow them soon if the sedan market keeps going down. They are all down and not showing signs of changing that any time soon. With the Mazda brand, the Mazda 6 is just a very small niche market any more. The mighty Mazda 3 used to be the best selling for years. Even with a brand new Mazda 3 out only last year, the sales are not doing very well. But guess what is selling? Yup, the crossovers/SUV’s.

    Reply
  7. Can’t always tell from a professional photographer’s picture, but the LaCross (sic) Avenir looks pretty good to me, even with the Impala hump line on the rear fender. The last La Crosse U.S.sedans had the hump line, too, but I gave it some slack, trying hard to see it as a nod to the old Buick sweep spear.
    Why does GM release the least expensive, least prestigious car first, and then try to palm off clones as upper level models? Cavalier / Cimarron. Impala / Roadmaster / Fleetwood.
    The Excelle GT reminds me of an old Hyundai Elantra. I know it doesn’t actually look like one, but it’s got that frumpy, lumpy, 1990s look.

    Reply
  8. xjug thanks it couldn’t be said any better

    Reply
  9. Hey, Guys,
    I know I am at least as guilty as anyone of going political, and I apologize for that, but can we forget about politics for a while and get back to the cars with which we all share a passionate love (or love / hate) relationship?
    This should be a fun brotherhood of car nuts.
    I promise not to say anything else that might jeopardize it.
    Thanks,
    Bryan

    Reply

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