The seemingly endless demand for crossovers continues unabated, and now, it looks like sales for the Chevrolet Traverse and Buick Enclave full-size crossovers are about to go through the roof thanks to increased production capacity.
As we covered previously, General Motors recently added more than 1,200 jobs to its Lansing Area Assembly plants, including a third shift to support production of the Chevrolet Traverse and Buick Enclave for the GM Lansing Delta Township Assembly facility. The new shift adds an extra 800 employees towards production of the two crossover models.
Once the new shift at Lansing Delta Township goes into effect in the second quarter of 2020, sales of the Chevrolet Traverse and Buick Enclave should skyrocket.
According to yearly sales figures, the Chevrolet Traverse saw 147,122 units sold in 2019, an increase of 0.40 percent compared to the 146,534 units sold in 2018. Meanwhile, the Buick Enclave sold 51,156 units in 2019, a 3.04-percent increase over the 49,647 units sold in 2018.
However, according to our sources, demand for both models has outpaced supply. Now, with a third shift added to the Lansing Delta Township production facility, sales should see a big jump after Q2 of 2020. The Lansing Delta Township facility is the only plant in the world that makes these two full-size crossover models.
To note, the Lansing Delta Township Assembly facility is the newest GM manufacturing facility in the U.S., and recently celebrated its three-millionth vehicle – a 2020 Chevrolet Traverse Premier Redline Edition in Silver Ice Metallic paint.
Additionally, GM announced that it was adding a second shift to the Lansing Grand River facility, which will support launch of the all-new Cadillac CT4 and Cadillac CT5 luxury sedans with an additional 400 employees. The Lansing Grand River Assembly facility also produces the Chevrolet Camaro.