With the upcoming deluge of new General Motors all-electric models just over the horizon, fresh details on what those models will offer have begun to trickle out. The latest comes from GM President Mark Reuss, who outlined the flexibility of the upcoming BT1 GM EV pickup platform.
Speaking at the recent GM Capital Markets Day event, Reuss outlined GM’s strategy with regard to the automaker’s all-electric truck platform.
GM President Mark Reuss
“Whether or not we’re first on the market – which we just might be here, because we’re launching in the Fall of next year – I am totally confident that we are going to be the best on the market,” Reuss said. “Because we’ve engineered this strategy and this approach and these component sets and I’m really excited about it. Our offering won’t be just one ticket. This is architected to be scalable and used for multiple brands, for multiple variants and for multiple customers.
“So when the market demands those variants, where can our competitors go? We can go to variant X, Y, or Z quickly,” Reuss said. “We’ll be introducing multiple models a year, be as market responsive as we want to be and as the market dictates.”
In order to standout as the “best” offering on the market, the various GM all-electric products will offer impressive specs and a multitude of configurations. For example, the BT1 GM EV pickup platform will provide the bones for the upcoming GMC Hummer EV, which will come with three different motor configurations to offer “different ranges, different performance at different price points,” according to Reuss.
However, the executive’s statement that the GM EV pickup platform will be “scalable and used for multiple brands” is particularly important, as those characteristics will give GM a leg up on the majority of its segment competitors in terms of flexibility.
For now, we expect to see the GM Hummer EV pickup and the Escalade EV pickup based on the BT1 GM EV pickup platform, but there will be other models as well, including one for Chevy and an SUV variant of the GMC Hummer EV to boot.
Looking ahead, the forthcoming battery plant in Lordstown, Ohio, will produce battery components for these vehicles.
Comments
Wait – Escalade EV pickup? When did that happen?
Chevy needs a high roof EV van. Amazon and UPS will preorder thousands of them.
What does a van have to do with this article? Why is it so hard to stay on topic? Trucks are the topic not vans!
Amazon has already pre ordered 100,000 Rivians
They claimed the new trucks were EV. Capable and we are now seeing they are very capable now to accept a range of product.
GM is now hinting they are about to introduce a better battery. How good? We soon shall, see.
It appears while some are racing to market to say they were first GM may be working to be better than just first like they have been with past technologies.
Until we see it we will not know for sure but if they finally do pull it off it will be fun to watch.
The first models will be high end truck and SUV models to support the cost and make a profit at these levels of production. In time the technology will migrate down to standard products that will be profitable with the ROI already met.
I just hope Marks talk is not just words as it is important for GM not to be first they must be the best.
I agree, GM has something up their sleeve with battery tech. They had planned on having out more EVs by now. Maybe put them on hold to get this new tech fully tested and they’re going to drop a ball on the market?
Anxious to find out more on their upcoming models and really understand how they compare.
I read an article that VW is hitting some snags with Software and Battery issues. This might be the opening that GM needs to overtake them.
Anyone else catch the confirmation by GM at the end there that the Hummer is officially getting an SUV variant? You all have GOT to go check out this link from Motor Trend, they’ve seen BOTH the truck and the SUV…and the details are making the hair on my neck stand on end 😉
https://www.motortrend.com/news/gmc-hummer-ev-sut-pickup-suv-details-preview/