Virtually every new Cadillac product is offered with the opulent Platinum Package, however the Cadillac CT4, which is brand new for the 2020 model year, is not available with the high-end equipment group.
With the Cadillac CT4 now beginning to arrive at dealers in the United States and Canada, some of our readers may be wondering why the compact sedan cannot be equipped with the Premium Package. We plan to answer that question in this article, but first, let’s go over the trim level strategy for the CT4.
Like every other vehicle in the current Cadillac lineup, the CT4 adheres to the automaker’s new Y-trim level strategy. Under this approach, almost every model is offered in base-level Luxury trim, with the trims then branching out in two directions: Sport and Premium Luxury. Those Cadillac models that fall under the Sport banner are set apart by gloss black exterior trim, unique front and rear fascia, sportier wheel designs and unique chassis tuning. Premium Luxury models, meanwhile, are denoted by polished chrome trim and ornate multi-spoke wheels.
Now that we’ve established the CT4’s trim level structure, we can address the Platinum Package. Cadillac uses the term “Platinum” to describe a fully loaded, range-topping model. Previously, Cadillac’s Platinum models were positioned as trim levels, but with the move to the Y-trim level strategy, the Platinum package is offered as a standalone equipment group that can be added to either Premium Luxury or Sport models. The idea behind this approach is that customers will still have access to all the equipment in range-topping models without having to choose between a Sport model or a Premium Luxury model, which, as we outlined above, each offer exclusive features.
So why won’t Cadillac CT4 buyers have this choice? Put simply, it’s all about pricing structure. A CT4 Sport loaded up with a Platinum Package, for example, would likely encroach on the price of a well-equipped Cadillac CT5, leaving very little room in Cadillac’s lineup for such a car. The Cadillac XT4, which is the automaker’s entry-level compact crossover, isn’t offered with a Platinum Package for this very same reason.
As such, the Platinum Package is offered on larger Cadillac models, including with the Cadillac CT5, Cadillac CT6, Cadillac XT5, Cadillac XT6, and Cadillac Escalade. That’s not to say that Cadillac won’t revise its strategy for its entry-level models going forward, however. If it identifies demand for loaded-up versions of its entry-level models, it would likely respond accordingly.
With all that said, would you like to see Cadillac offer a Platinum Package on its entry-level models like the CT4 and XT4? Let us know in the comments below and as always, be sure to subscribe to GM Authority for more Cadillac CT4 news, Cadillac news and ongoing GM news coverage.