GMC Sierra Sales Increased 2 Percent In Q4 2019

GMC Sierra sales increased in the United States, Mexico, and Canada during the fourth quarter of 2019.

GMC Sierra Sales - Q4 2019 - United States

In the United States, GMC Sierra deliveries totaled 68,722 units in Q4 2019, an increase of about 2 percent compared to 67,312 units sold in Q4 2018.

During the complete 2019 calendar year, Sierra sales increased about 6 percent to 232,323 units.

GMC Sierra Sales - Q4 2019 - Canada

In Canada, GMC Sierra deliveries totaled 12,424 units in Q4 2019, an increase of about 1 percent compared to 12,357 units sold in Q4 2018.

During the complete 2019 calendar year, Sierra sales decreased about 3 percent to 54,400 units.

GMC Sierra Sales - Q4 2019 - Mexico

In Mexico, GMC Sierra deliveries totaled 725 units in Q4 2019, an increase of about 44 percent compared to 502 units sold in Q4 2018.

During the complete 2019 calendar year, Sierra sales increased about 44 percent to 2,200 units.

Competitive Sales Comparison

Fourth quarter 2019 GMC Sierra sales place the full-size pickup truck in fourth place in its competitive set by overall sales volume. The Sierra trailed the Ford F-Series (see Ford F-series sales) in first place (by a wide margin of over 165,000 units), the Ram Pickup (see Ram Pickup sales) in second place, and its own corporate cousin – the Chevrolet Silverado – in third place (see Chevy Silverado sales). The Sierra outsold all other segment contenders, including the Toyota Tundra and Nissan Titan.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q4 2019 - USA

However, the Sierra’s two percent increase in sales volume allowed it to slightly outperform the segment and all other contenders except the Ram Pickup. The GMC saw segment share remain stable during the quarter at 10 percent, compared to the 35 percent commanded by the F-Series, 26 percent by the Ram Pickup, and 24 percent by the Silverado. The Toyota Tundra and Nissan Titan held 4 and 1 percent, respectively.

The full-size pickup truck segment expanded an average of 1 percent to 670,307 units in Q4 2019.

We are providing Honda Ridgeline sales below for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q4 2019 - USA

The GM Authority Take

GMC Sierra sales continued to grow during the fourth quarter of 2019, delivering a stable performance after a rebound in sales volume in the third quarter. What’s impressive is that Sierra sales managed to post an increase in sales volume, despite the 40 day-long UAW strike. The walkout resulted in significant reductions in availability of the Sierra (as well as many other GM models) at the retail level during the quarter.

We should also note that GMC offered some appealing Sierra incentives during the final quarter of 2019. In fact, GMC Sierra discounts in Q4 2019 included a 15 percent discount for last-gen HD models in December, 20 percent discount for the new 1500 models in November, and an 18 percent discount for Sierra 1500 models in October.

It’s also worth noting that the all-new 2020 Sierra HD only began to trickle into dealers at the end of the quarter in limited quantities.

We expect the GMC Sierra to hit its stride from a sales volume standpoint in the first quarter of 2020, as a result of better availability of half-ton models and improved availability of the new Heavy Duty models. We initially expected this to be the case for the fourth quarter of 2019, but the UAW strike prevented this from being the case.

GM Q4 2019 sales numbers:

• GM Q4 2019 sales U.S.A.
  • Chevrolet sales Q4 2019 U.S.A.
  • Cadillac sales Q4 2019 U.S.A.
  • Buick sales Q4 2019 U.S.A.
  • GMC sales Q4 2019 U.S.A.
• GM Canada sales Q4 2019
  • Chevrolet Canada sales Q4 2019
  • Cadillac Canada sales Q4 2019
  • Buick Canada sales Q4 2019
  • GMC Canada sales Q4 2019
• GM Mexico sales Q4 2019
  • GM Mexico sales October 2019
    • Chevrolet Mexico October 2019 sales
    • Buick Mexico October 2019 sales
    • GMC Mexico October 2019 sales
    • Cadillac Mexico October 2019 sales
  • GM Mexico sales November 2019 sales
    • Chevrolet Mexico November 2019 sales
    • Buick Mexico November 2019 sales
    • GMC Mexico November 2019 sales
    • Cadillac Mexico November 2019 sales
  • GM Mexico sales December 2019
    • Chevrolet Mexico December 2019 sales
    • Buick Mexico December 2019 sales
    • GMC Mexico December 2019 sales
    • Cadillac Mexico December 2019 sales
• GM China sales Q4 2019
  • Chevrolet China Q4 2019 sales
  • Buick China Q4 2019 sales
  • Cadillac China Q4 2019 sales
• GM Brazil sales Q4 2019
  • Chevrolet October 2019 sales Brazil
  • Chevrolet November 2019 sales Brazil
  • Chevrolet December 2019 sales Brazil
• GM South Korea sales Q4 2019
  • Chevrolet October 2019 sales South Korea
  • Cadillac October 2019 sales South Korea
  • Chevrolet November 2019 sales South Korea
  • Cadillac November 2019 sales South Korea
  • GM December 2019 sales South Korea
    • Chevrolet December 2019 sales South Korea
    • Cadillac December 2019 sales South Korea