Down in the South American country of Colombia, General Motors has two separate midsize Chevrolet pickup trucks on offer, namely the Chevrolet D-Max, and the Chevrolet Colorado. Colombia is the only market in the world where these two mid-sizers are sold side by side, so we are shedding some light on what makes the situation unique.
Let’s begin by examining these two vehicles and what they have to offer, starting with the Chevrolet D-Max. Offered as the entry-level Chevrolet pickup truck for the market, the D-Max is priced at 86.7M Colombian pesos, or about $21,500 at current exchange rates (3/26/2020). Originally developed as a collaborative effort between Chevrolet and Isuzu, the Chevrolet D-Max is sold internationally as the Chevrolet Colorado in Southeast Asia and select markets in South America, but in Colombia, it’s known as the Chevrolet D-Max.
Part of the reasoning behind this is that Isuzu sells its products through Chevrolet per an agreement between the two companies. The agreement includes Isuzu’s various busses and low cab forward trucks as well.
Essentially, the Colombian market Chevrolet D-Max is a rebadged version of the international-market Colorado. So what about the Colombian Chevrolet Colorado?
This vehicle is a bit more familiar, selling in North America as the second-generation Chevrolet Colorado. In the Colombian market, the Chevrolet Colorado is framed as the higher-end vehicle and slots above the Chevrolet D-Max, pricing out at 134.69M Colombian pesos, or about $33,400 at current exchange rates.
As we covered last year, it’s possible GM will unify these two Chevrolet pickups into a single model that will be sold globally. After all, with GM’s new VSS-T vehicle set, there’s an opportunity to trim some of the fat to create a single body-on-frame offering. Whether or not that happens remains to be seen.