General Motors has already taken measures to help its dealerships during the coronavirus pandemic, allowing them to offer deep discounts, 0% financing and deferred payments to their customers to help drive sales.
That’s not all GM is doing to help its legion of retailers in the United States, though. The automaker has partnered with Automotive News and Digital Air Strike, an automotive consumer engagement agency, to host free webinars to keep its dealers on their toes as showroom foot traffic dissipates.
GM says the webinars “will focus on how today’s climate calls for a shift in strategy,” with regard to automotive sales, along with new tactics to employ immediately that will help them come out the other side of the pandemic. The automaker says the industry “has an opportunity to make a dramatic leap forward in many areas while nurturing leads to help maximize future pent-up demand,” making the pandemic as much of an opportunity as it has been a hindrance.
“As people are being directed to practice social distancing, and even if physical retail locations need to close, dealerships still have essential services such as vehicle repairs, they can offer,” Digital Air Strike CEO Alexi Venneri said. “They are also presented with a great opportunity to do things differently and embrace technology.”
Each Digital Air Strike webinar will be led by Venneri and will contain helpful advice on how to leverage available technology to drive sales. The first webinar, entitled “Help Your Dealership Thrive During Covid-19” will be hosted in partnership with Automotive News and will go live on March 24 at 2 p.m. ET. This webinar will be open to all automotive dealers and not just GM stores. Then, on March 26 and April 7 at 1 p.m. ET, Digital Air Strike will hold a “Top Tips for GM Dealers to Thrive During Covid-19” which will be exclusively for GM Dealers.
In addition, Digital Air Strike will be hosting a daily webinar that will aim to provide “helpful tips on how to use video, AI and social media to communicate with customers online and sell more,” in this particularly unique business landscape.
Certain GM dealers are remaining open during the pandemic and will continue to serve customers, offering at-home test drives and at home vehicle delivery.