General Motors is offering a number of discounts and deals to help drive vehicle sales amid the global coronavirus pandemic.
Starting this week, Chevrolet, Buick and GMC will be offering 0 percent interest financing for up to 84 months for “very well qualified” customers on select models. Certain customers will also be able to defer payments for up to 120 days if they are in the top credit tier. These incentives do not apply to Cadillac models, however.
Speaking to Automotive News, GM spokesman Jim Cain said the dealers are intended to demonstrate for customers that we’re there for them.”
“The financing offers are a way to reinvigorate people,” he added.
GM dealerships in the United States and Canada remain open for the time being. Cain said the dealerships are “working day and night,” and know “that they all have to grab the rope and start pulling,” to keep their heads above water amid the pandemic. Certain GM dealers also participate in the automaker’s Shop. Click. Drive. program, allowing customers to purchase a vehicle online without having to leave the comfort of their own home.
GM CEO Mary Barra sent a letter to employees on Monday advising them to work from home if possible, though its manufacturing plants remain up-and-running. The automaker also formed a task force with FCA, Ford and the UAW to help combat COVID-19 at their respective US facilities. The effort is being led by GM CEO Mary Barra, Ford Executive Chairman Bill Ford, Ford President and CEO Jim Hackett, FCA CEO Michael Manley and UAW President Rory Gamble.
The UAW called for a two-week shutdown of U.S. auto manufacturing plants Tuesday morning, though GM, Ford and FCA had yet to respond to the request as of this writing.
Source: Automotive News