Cadillac XT4 Sales Increase 17 Percent In Q4 2019

by Francisco Cruz
— Mar 19, 2020

Cadillac XT4 Sales - Q4 2019 - United States

In the United States, Cadillac XT4 deliveries totaled 8,895 units in Q4 2019, an increase of about 17 percent compared to 7,573 units sold in Q4 2018.

During the complete 2019 calendar year, XT4 sales increased about 311 percent to 31,987 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT4	+17.46%	8,895	7,573	+310.88%	31,987	7,785

Cadillac XT4 Sales - Q4 2019 - Canada

In Canada, Cadillac XT4 deliveries totaled 751 units in Q4 2019, an increase of about 105 percent compared to 366 units sold in Q4 2018.

During the complete 2019 calendar year, XT4 sales increased about 703 percent to 3,205 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT4	+105.19%	751	366	+703.26%	3,205	399

Cadillac XT4 Sales - Q4 2019 - Mexico

In Mexico, Cadillac XT4 deliveries totaled 137 units in Q4 2019, an increase of about 101 percent compared to 68 units sold in Q4 2018.

During the complete 2019 calendar year, XT4 sales increased about 587 percent to 467 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT4	+101.47%	137	68	+586.76%	467	68

Competitive Sales Comparison

Cadillac XT4 sales continued to rise during the fourth quarter of 2019, as awareness of the model grew in the marketplace. The XT4 was outsold by the Lexus NX and Acura RDX by a factor of two. However, the small Caddy did manage to outsell the all-new Audi Q3, which saw an impressive growth of nearly 300 percent.

The Cadillac XT4 also outsold the BMW X1 and X2, which are the same vehicle with different bodies, as well as its corporate cousin, the Buick Envision (see Buick Envision sales), the 2020 Lincoln Corsair, whose sales figures include remaining Lincoln MKC sales. In addition, the XT4 outsold the Mercedes-Benz GLA-Class, which is getting an all-new model shortly, as well as the GLA-based Infiniti QX30.

Sales Numbers - Luxury C-Segment Crossovers - Q4 2019 - United States

MODEL	Q4 19 / Q4 18	Q4 19	Q4 18	Q4 19 SHARE	Q4 18 SHARE	YTD 19 / YTD 18	YTD 19	YTD 18
LEXUS NX	+0.24%	18,611	18,566	22%	25%	-5.42%	58,715	62,079
ACURA RDX	-5.61%	17,918	18,982	21%	25%	-1.11%	62,876	63,580
CADILLAC XT4	+17.46%	8,895	7,573	10%	10%	+310.88%	31,987	7,785
AUDI Q3	+297.41%	8,735	2,198	10%	3%	-11.92%	14,822	16,828
BMW X1	-24.09%	5,142	6,774	6%	9%	-38.70%	17,815	29,060
BMW X2	-43.62%	2,958	5,247	3%	7%	-30.09%	11,293	16,154
BUICK ENVISION	+11.21%	8,380	7,535	10%	10%	+10.20%	33,229	30,152
LINCOLN CORSAIR	*	7,549	*	9%	0%	*	25,815	0
MERCEDES-BENZ GLA-CLASS	+1.51%	7,005	6,901	8%	9%	-8.28%	22,137	24,136
INFINITI QX30	-86.05%	204	1,462	0%	2%	-60.14%	3,229	8,101
TOTAL	+13.50%	85,397	75,238			+9.32%	281,918	257,875

From a segment share standpoint, the Cadillac XT4 accounted for 10 percent share, while the Lexus NX had 22 percent, and the Acura RDX had 21 percent.

The luxury C-crossover segment expanded over 13.5 percent to 85,397 units in Q4 2019.

The GM Authority Take

The ongoing growth in Cadillac XT4 sales is very welcome news. The fact that the GM luxury brand entered a highly-competitive segment and now occupies one of the leading spots shows that consumers are embracing the new product. By comparison, the RDX, NX, Q3, GLA-Class and X1 have long-established positions in the segment, along with the advantage of significantly higher awareness, having gone through at least one generational change-over in the U.S.

Additionally, we posit that XT4 sales would have been even higher had the GM Fairfax factory in Kansas City – where the XT4 is produced – not been impacted by the UAW strike, which lasted 40 days during the fourth quarter. The walkout prevented any units of the XT4 from being produced and shipped to dealers, thereby limited choice at the retail (dealer) level.

Going forward, we expect XT4 sales volume to continue increasing in the 2020 calendar year, so long as supply and availability can keep up. Supply will likely be negatively impacted thanks to the ongoing Coronavirus outbreak, which saw GM pause production at all plants in North America, and even beyond. In addition, XT4 sales should increase in various global markets, as the vehicle launches in South Korea, Russia, and Europe. Most recently, Cadillac announced that it will introduce the XT4 in Europe with an all-new, market-specific turbo-diesel engine.

About The Numbers

All percent change figures compared to Cadillac XT4 sales in Q4 2018
In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018

GM Q4 2019 sales numbers: