Cadillac President Steve Carlisle Discusses The Brand’s Identity
63
Sponsored Links
In recent years, Cadillac has struggled to establish and lock on to a true brand identity.
Former Cadillac President Johan de Nysschen had his own vision for the company, moving it to a ritzy new office in Manhattan in order to inject a sense of sophistication into the brand and rid it of its “discount luxury” image. General Motors eventually adjusted its strategy for Cadillac, though, moving it back to Detroit to put the brand closer to its engineering division in Warren.
New Cadillac HQ in Warren
Under this new plan, led by de Nysschen’s replacement, Steve Carlisle, Cadillac plans to let the products do the talking. As Carlisle explained in a recent interview with GM Authority, the brand is placing a new-found focus on technology and innovation and also looking to recapture its true “American luxury” essence.
“I think we’re getting there,” Carlisle told GM Authority Executive Editor, Alex Luft. “We feel like we have it, particularly since moving back to Detroit.”
“If you look at our advertising, you’ll see the value and energy and attitude and color and life start to come through, so I think we’re getting our arms around what it means to be American luxury and how important it is to lead with technology and innovation, like Super Cruise, OLED, our new digital platform and everything like that,” he added.
Steve Carlisle
The efforts Carlisle is referencing are on full display with the 2021 Cadillac Escalade. With a standard 38-inch widescreen OLED display, available Super Cruise, a high-end AKG stereo and other truly high-end features and options, the Escalade is representative of the American flavor that once made Cadillac’s brand identity and name recognition so strong.
While Carlisle is confident about the future, he’s not scared to acknowledge the difficulties Cadillac has faced with regard to its brand image in recent years.
“Life is a journey, right? And I think in luxury we had to go through the process of learning our identity and we’ve evolved from there,” he said.
Cadillac sees the transition to electric vehicles as a good opportunity to continue and expand its efforts with regard to technology and innovation. Behind the scenes, the brand is working full-tilt on its Cadillac Lyriq electric crossover, which will go on sale in 2022, as well as the Cadillac Celestiq electric sedan.
Subscribe to GM Authority for more Cadillac news, and around-the-clock GM news coverage.
This post was created in collaboration with our sister publication, Cadillac Society.
- Sweepstakes Of The Month: Win a 2023 Corvette Z06 Convertible. Details here.
Sponsored Links
Here is the translation…….
Hello
I am Steve Carlisle and I was just placed here to do as I am told. I am advised we are to promote “American luxury” whatever the hell that is.
I also am here to make you forget about the Canceled JDN products like the Omega models including the suv as well as the Blackwing TT V8 that could have ushered back the Standard of World back to the brand.
Like those before me with the acception of JDN I will accept marching orders from the board. Sure I will make a big deal about a glass dash but that is to make you forget you are getting the same engine in your car at $90K that you bought in your Chevy Truck at nearly half the price.
You are not to also notice the FWD Based CUV models are just higher priced Chevy and GMC models with some added trim.
Sure we tried to fool everyone in the past with building cars from GM’s parts bin and I expect this will work just as well as it did in the past. So with that my time here may be short. I am just waiting out retirement so I can get out of here and join a list of other leaders who were just puppets.
Who ever follows me had better hope they get the EV models right and that the public accept them in numbers great enough to keep Cadillac alive as the ICE models are just not up to the level they need to be as they are good but still not the best we could or should do.
Now that I reflect on it “American luxury” Must be discount Luxury just as a more fancy term. Lincoln has been doing the same things with the same results. Sure we makes some money but we are not growing the brand to make all we could make.
Well come to a dealer and see what we have to offer as long as you don’t look under the hood or under the body and we may fool you.
Sorry I wish I could do what I think needs done but I saw what happened to JDN. I am a GM lifer so I can’t afford to speak up.
Regards
Steve Carlisle
Even as a Northstar Cadillac owner, I have neither complained that the engine in my CTS-V was also found in a Corvette nor that the engine in my ATS was also found in a Camaro. A car is more than its engine. The complaint I have about Cadillac’s lack of luxury is CUE and lack of over the air updates.
If you want a luxury car built with no Chevy parts, the good people at Mercedes, BMW, etc have a multitude of options for you.
So Bob you may be part of the problem too if you are willing to settle for less than what could be.
So an RWD based Omega based XT6 with a Blackwing TT would not have better than the 3.6 FWD based XT6?
Cadillac used to be the Standard of the World and now it is the Standard of Good Enough.
Like the N Star they always start out good but fail to follow through.
The Engine and chassis is he heart and soul. Pontiac used to have their own engines and engineering but then became fancy Chevys. Where did that miss management get them?
I have been in a XT4 and 5 and while nice cars they are not worth the extra money. The CUV models all fall short for being worth the extra money.
GM may be able to fool some people but not all of them. We are not worried about you we are worried about all the people who did not and will not buy a Cadillac. They are the ones not fooled.
Remember the Chrysler Maserati. That car was discount luxury at it’s worse. Most of them never even got a Maserati Engine. They found that that really was a problem for buyers with Automatics. Also the styling was so much corporate bin and people just bought the Lebaron Convertible for much less.
Why pay more for something that really was just some trim.
GM can do better and unless someone forces them to you will continue to get less than you deserve for your money.
I wager the resale on that V would be much better with something even more special under the hood. I have co workers in their early 20’s paying used Camaro prices for the cars.
You’re on it bro…
The outside of the Escalade should not look like a tahoe.
Pontiac indeed used to have their own engines before they became Chevy’s with more plastic. And yes Cadillac did as well. As did Oldsmobile, Buick and even Chevrolet. Yes, Chevrolet. It too is no longer authentic either. All of these ‘brand names’ used to be real companies. Then they were at least authentic motor divisions with full autonomy. Once everything became One GM in the early 80’s it was game over for everyone.
I agree that Cadillac should have their own engines. I wish it were it’s own company or even motor division again. I like what Ford did with Lincoln even if it’s bs marketing by calling it the Lincoln Motor Company. Heck, I wish Chevrolet had it’s own motor division again. A GM Smallblock is Not a Chevrolet Smallblock. Never was and never will be. GM won’t even call it a Chevrolet Smallblock even though they attempt to tie it into the lineage. Yet their other divisions had ‘smallblocks’ too so it makes no sense to do so. So while I’m fully with you in wanting Cadillac to have it’s own engines, nobody can really say it’s just a Chevy because it’s not. Even a Chevy isn’t a Chevy. It’s all just ‘GM’ now… Sadly. Pick your marketing badge of choice. It will be even worse when everything’s just an electric motor.
You can take a more expensive engine and put it in a lesser car but you can’t take a value brand engine and put it in a car twice the price easily without losing potential customers.
When you deliver a basic corporate te engine to Cadillac at the very least it should have its own tune with the most power available.
The key here is you may more for a Cadillac you should get Cadillac parts or at least a part converted properly for Cadillac to set it apart.
Cadillac should mean more than a badge, dash or added chrome.
I am being opened minded on the EV products but they had better out a Tesla Tesla in Class. They need to beat them at all levels.
And I do not mean on the trivial 2 second 0-60. I mean on luxury, quality, technology, range and the things that count.
Cadillac needs that wow factor and no compromise. The present cars are nice and good cars but there is no wow or got yo have about them.
I am no fan of BMW or Benz but I get it that people like how these cars reflect on them. Just as buying a top Apple or Samsung phone people want to look leading edge and having the best or most.
GMC gets it with Denali and holds a ton of Equity in the brand. Why has Cadillac been unable to do this on the next level.
C.8R, get off your high horse. The Audi engines on their smaller vehicles are VW engines, BMW uses Toyota engines, and in my experience, Chevy engines are just as good or even better than many Benz or BMW engines. Its not the engine, its not the architecture, its the brand and capability. Remember that Saudi billionaire princes right now are buying gaudy unrefined Jeeps and Silverado standard cab trucks to drive. cadillacs mistake was JDN, a European who is so closed minded to believe that people just want luxury sport sedans with a ridiculous price tag that the working class American can never afford. Americans want a incredible machine that is beautiful big and capable, that is what American luxury really is about! JDN took Cadillac back almost a decade by focusing on image and sedans when what was needed was new innovative crossovers and SUV’s. He even nerfed the XT6 buy making it just a traverse with leather, instead of giving it real capability with its plushiness.
Jake have you not been paying attention again?
JDN was the one who was directing the Omega based CT5 and XT5 based on RWD/AWD platforms with a Blackwing TT V8!
Once those in power decided to go EV they cut his money and gave him the GMC Acadia and told him to make it the XT6. Same with the CT5 now on the Alpha.
You better catch up and find out you are blaming the wrong people.
Either way you are not going to get a Fleetwood. Some degree of sport has to play a roll in most vehicles today. Even Bentley is said to be giving up on their luxury sedan.
Plushness? That term died with red velour interiors decades ago.
I was not aware that all the details of inner workings and behind the scenes motivations at Cadillac had been established as you seem to claim C8.R. There is a lot of mystery as to who did what and why with regard to JDN and Cadillac. It is still not reported exactly why he was dismissed (presumably there are non-disclosure agreements). And, while he seemed to have good tastes in materials, his Euro-centric style was at odds with Cadillac’s need to focus on their American heritage.
In fact, I am still at a loss as to what good JDN actually accomplished while at Cadillac, that some people still rave about. There was a lot of smoke blowing and fluff around JDN’s tenure but under his leadership Cadillac was steered in the direction of becoming America’s Audi. At times I wondered if he wasn’t Cadillac’s ‘Manchurian candidate’ so to speak. Anything ‘bad’ developed under his purview was pushed off on ‘the Board’ overpowering him… if true he wasn’t such a strong leader after all, if not true then JDN is responsible for the bad product. So which is it?
I don’t know if Carlisle will be any better; he raises red flags for me when he uses catch phrases like: “life is a journey” and “we’ve evolved”. Perhaps he is just not comfortable being interviewed, which would be fine if the substantial things he says about Cadillac are true; such as: “what it means to be American luxury and how important it is to lead with technology and innovation”.
One example is the 2021 Escalade’s industry-leading dashboard. Originally there was to be a standard dash and the fancy electronic one was to be an upgrade. Management ultimately decided to give all Escalades the better dash. Considering Carlisle has been in charge for two years now, it is safe to assume the decision to do it right was his decision and not JDN’s.
The only legacy JDN seems to have worth mentioning was at Audi. Does anyone remember anything of note he did during his stint at Infinity besides changing the model naming structure?
Well We had a CT6 Omega and Blackwing. Then JDN left now we have an Alpha CT2 NO CT6 And a FWD based XT6
It takes little to figure this out.
If the lesser vehicles were JDN’s plans do you think he would really have left?
There has been a long time documented fight with in GM of two groups when it comes to building cars. Those who want to build them based on Fiscal issues and those who want to build them on engineering and what product needs.
Lutz in his book documented this clearly for those who never noticed. He admits we need both sides but they need to work together. GM never has gotten that right.
Much of the JDN work was what you saw in the Blackwing engine, The Omega models he had planned were killed before they came to market. You may never see his full plans as they don’t want you to see them.
The Omega based SUV alone was a better choice than what we got in the XT6 now,
If you look GM has put many people in charge of Cadillac but they only want Yes men who do as they are told. Even when Mark Ruess was in charge they overruled him.
I have personally known a couple heads of platform programs and they all will tell you they never get enough money to finish a car properly. The past F body manager said he always ran out by the time they got inside the car and that is why the power windows would always fail.
Fully agree. Lincoln knows what “American Luxury” is and their new SUV’s and names are leading whereas Cadillac has literally wasted billions of dollars and time. MB is leading the company and its clearly failing in so many regards. She’s so gung ho on EV yet they won’t even be out for what 4 more years? Tesla has been building the Model S for over 10 years now if I’m correct. She said to me in 2005 when VPHR that she wanted to change the culture…. she has failed in everything she has done and needs to go, NOW!
Whatever, Lincoln is Fords with the egoboost turned on high, nothing special about them and the sales shows.
G – the reviews about the Navigator have been stellar, the Aviator is truly world class luxury, the Nautilus, though a refresh MKX, its much better and the Corsair has fantastic reviews. For all Lincoln products especially pertaining to styling and interior the reviews have been very strong.
The Corsair has much more to offer than the XT4 and the Aviator blows the trash XT6 into complete irrelevancy before the 6 was even launched.
If a company badge engineers a platform do it right especially with your Luxury brand, Cadillac has suffered from pathetic mgt and cost cutting and it shows in the products. Lincoln and Genesis are serious and it shows in the products.
Your opinion is yours just like your an @$$ 0
Ok you can go to the Ford site and jag them off since you like trade insults if someone give GM props. Aviator is good I’ll give you that but it’s problematic, Corsair nobody wants that, the Navigation is two steps behind Escalade and you know it, Natilus is not much better than Edge ST, Lincoln have no sedans to speak of.
Just admit you think GM is garbage so we won’t take your opinion seriously and shove on.
G – I’m really sorry…. I absolutely want GM to be the biggest most profitable maker of the finest vehicles on the planet. The fact is THEY don’t and its really embarrassing. They have the talent, they have the resources but they lack the will to execute. Why after all that has been invested in Cadillac since the 2003 CTS are we discussing its identity? And the clean balance sheet after the taxpayer bailout, are we even discussing this…?
I love GM and grew up in GM cars and wagons they were awesome and folks still love them today. But think about the market share losses over the years? That’s customers going elsewhere and why, better value for their money. Cadillac isn’t any farther along now than 10 years ago and that’s poor mgt…that’s Mary Barra….
I’m please Ford/Lincoln are doing well also as they are American company’s and American Citizens working. I cheer that all day long (except UAW). I’m excited that Lincoln has been reborn with world class vehicles. Now GM has got to step up, they lead in absolutely no category and are even losing in Pick Ups…
Tell me where I’m wrong??
Reviews don’t sell cars in this class Image and ego does. Reviews sell Honda’s
People want things others don’t have or can afford.
BMW and many Benz models are really not all that great but the image is ingrained because they are unlike anything else out there.
Audi even hurts a bit because some of their lower line cars reek of VW parts bins.
Ford is no better off than GM. Each company has two camps. One that wants to do it right and one that wants to be just good enough.
Ford was even worse as the opposition at one point wanted to kill Lincoln as they though a Platinum Ford would replace it. Well they found out fast that was even worse than what they were doing.
This deal is bigger than just one person. Mark has tried to fight it and even Mary alone can not fight it alone.
The EV thing may work as they can charge enough for them to make money. They also will not have to sell a zillion of them to make back ROI.
The one thing really question is the $200K sedan. To sell a car like this you really need to earn the respect and rep with the daily product you have now. They don’t don’t hold that much clout yet. I expect it to fail like the Allante and XLR. It may be a real collectors item as there will be so few of them.
I think Cadillac can pull off a $200k car even Lincoln. I think think Caddy is going back to old coach-build model but you’ll still have volume models, I don’t think GM is worried about how many they’ll sale.
You will get a choice of paint and interior trim but you get a standard body, driveline and suspension. This is not going to be a custom body deal. $200K will not buy you that much.
GM needs to move enough of these to not be embarrassing. Also they need to protect them from being worth $40K in just a couple years. Even Benz and BMW struggle with drop in resale value unless it is a AMG or something special.
The one thing for sure it will have a anonymous drive line with the EV set up. It will not be as reflective to a lesser model as the 3.6 or 2.0 is.
Cadillac needs to set a number like 100 cars. They then need to play up the owners as if they are celebrities. Make sure there is more demand than supply. Make sure the media gets out on who is buying these and tell their stories if they are willing.
Ferrari takes this to the next level as with their top cars you have to be invited to buy as a previous high volume buyer.
You have to show that this is not just a car anyone can have and if you have one you are someone special. Generally this kind of treatment goes to $1M cars and up but hey it is discount luxury.
You can’t build these cars and leave them on dealer lots waiting for a discount.
Cadillac will have to watch over this car and protect the image.
It used to be owning a Cadillac was a sign of success. Today it means nothing. Only the few in the past could buy a Cadillac not the many and it really defined the product.
In the past it was something special to see Elvis give someone a Cadillac. Today we paint them pink and Mary Kay gives it away to be seen in a trailer park in Clay WV or Walmart parking lot.
It’s no problem with a $200k car with a standard body. As said you’ll probably get unique interiors, features maybe wheels and a 3rd motor option (1000hp as in the upcoming Hummer). I hope a volume gas big sedan under the Celestiq is available well under $100k.
GM cannot sell $50K cars that are really worth it… they only know how to price a vehicle at $200K they don’t know how to build one….
One American luxury brand, Lincoln or Cadillac, with break through. I’m starting to think Lincoln now that junk bond Ford with probably further link with VW making Lincoln a US Audi and much of Ford, aside from trucks, reskinned VWs and Seat models.
GM has great engineering and technology but hasn’t captured the American imagination. Buick has accomplished this in China but no such luck here.
I advise you to check out the new CT5. Of the Cadillac’s that I’ve owned the ones with the best interiors were the ELR and this CT5.
I could never understand all of the disdaine for CUE, but the CT5 has a beautiful touch screen plus a ton of buttons. I have the Sport edition with a suede steering wheel and gear shifter. The carbon fiber has hints of red in it and there is red stitching on the leather throughout the car. And Cadillac finally has the panoramic sun roof. Its absolutely amazing.
I like CUE even while it was castigated, I found it fascinating. I’m glad you love your CT5, really! I always thought the ELR was cool to, just insanely over priced. Also GM should have released the ELR first then a year later the Volt. It could have been viewed as a Chevy built off a Cadillac platform but their launch cadence dictated the opposite. Another nail in the ELR’s coffin… GM is a mess, but again, I hope you love your new car. Its always fun to get a new car!
Cue had issues with being easy to learn and intuitive for older drivers. Cadillac at the time was at the highest average age when it came out.
A younger owner could learn it after playing with it for a little bit but older owners just are not as tech advanced and they struggled and got frustrated.
It is improved now so it is a non issue.
One reason I didn’t replace my mothers 2012 CTS for a 2015 CTS, to complex for “some” of the over 70 crowd… C CLass Mercedes did just fine…
Demetri, quit drinking that Kool-Aid right now. If you think the CT5 has a grand interior, then you would loose your mind in a CT6 Platinum in Light Cashmere. The CT6 is the absolute best Cadillac built since the 1930’s.
The Omega chassis is the “Standard of the World ” for an automobile chassis.
The CT6 has AWS, something you don’t find on other luxury automobiles, and never on an SUV.
The CT6 is still the only Cadillac with “Super Cruise” and it has been on the CT6 since 2018, and is the best Stage 2 ADS in the world.
I have never had a problem with CUE , and have two CT6 Platinum Cadillacs, a 2018, and a 2020. The 2020 has the Blackwing engine, a new dimension for Cadillac.
In my opinion, the CT5, and, for that matter, the CT4, are not worthy of the Cadillac name…………
I suggest you do something with the price You’re way outta line!!!
some of the new products look great.I own a SRX and have friends that have bought a XT5 and there doesnt seem to be enough wow factor or better quality.This is why i am not looking at a new caddy right now.they need to change
HI, I am Mary Bara. I define American Luxury the way I dress – my aunts shawl. That will be all peons.
LOL… love it and truth hurts to all you down thumbs….
I so agree …Mary Bara has no personal style. How can she understand it in cars ?
Leaning on Technology huh Mr. Carlisle..
We Cadillac fans miss Johan and desperately want the Beancounters to leave Cadillac alone!!!
tune in next week for the latest Cadillac direction.
The outside of the Escalade should not look like a tahoe.
If you wanted to keep and maintain your image,I suggest you bring back the oil change maintenance program on the Cadillac brand ,by not offering it you are losing your customers . It was not thought out to well when you discontinued it and just gave one oil change instead. Just think of the number of owners who go someplace else to get the second oil change and are not in you showrooms looking around while the wait for the oil change to be completed.
How about taking the money you would spend on free oil changes to the customer and putting it into the product to make it better. If you are buying for a free oil change you are buying for the wrong reasons.
You want to get people who are not Cadillac owners as most who are buying today are going to buy next time if they are still alive.
How about both… how about a 10 year Warranty… provide luxury and value… Cadillac is on the outside looking in at the Luxury Party… Genesis is building better Cadillac’s than Cadillac… the new G-SUV is going to ruin the XT6…
No it’s not, the XT6 is going to ruin the XT6! After having one for a loaner I just can’t accept what Cadillac has become, dull and uninspiring,
Longer warranties and free oil changes are like smearing your kid with Hamburger to get the dog to play with him.
Build the right and desirable then you don’t need the games.
And their doing neither….
I can tell the commenters here know their cars so I won’t pretend that I do,but is the 2021 Escalade front end a finished product? It looks like a blank slate.Oh and I have an “18” XTS which everyone admires that I meet! Who knew??
Outside of the Escalade(just getting theirs) what other model of Cadillac has an identity? The V’s use to have identity and that went down the drain with the V lite models.
Take a look at the interior photos of the new Genesis G80 and GV80 SUV. Genesis is now making better Cadillacs than Cadillac is, and did it in under a decade. Cadillac fails to get it over and over and over.
You guys don’t get it. GM has been trying to pawn of midsized cars on the public with full sized prices. In addition, forcing every one who grew up in the ‘70 to but pickups and SUV to come remotely close to a full sized experience.
Cadillac needs to bring back a full sized sedan with updated a fleet wood name and size that builds on their history.
That’s American luxury. If I want a boy racer luxury car I’ll buy a BMW or MB.
Smarten up and give us a full size, V-8 sedan. The world is waiting.
Does CT6 count?
No it’s mid sized. Sad, they need to drop the euro name thing. Escalade works as it has a name. Bring back Fleetwood, with the old option pkg. names. Same reason Fleetwood MAC sells out.
I’d like a CT6 2 door please… with any GM V8…. just freakin do it GM!!
Cadillac’s new tagline under Carlisle: Why Bother?
Translation…. Cadillac’s will be Chevrolet’s with different styling………….
Some NEW Cadillac mottos.
We think they are good enough..
The icing makes the cake..
Cost cutting greatly…
Our canceled products speak for themselves…
Cadillac is all about maybe…
Cadillac maybe someday…
Cadillac who???
Cadillac, hope the hype works…
Cadillac the future of front wheel drive.
Dare to bling up a Chevy..
Cadillac, Its only a Chevy on the inside…
So sad to see Cadillac being killed by incompetence.
BRAVO!!
Absolutely right on !
Can Carlisle wrench? I need my 8L45 8 speed automatic transmission fixed..Cadillac is unable or unwilling to.
Happy Monday all! A new week a new direction for Cadillac. As mentioned in the post I don’t think its a huge problem with brands sharing engines and here me out here. Mercedes Benz and BMW share their motors in various models at various price points through out their line up. Is what makes them different than Cadillac is their engines are typically very well refined, very smooth, and deliver good power though out the power band(reliability different story). Cadillac just does everything okay (aside from the true V-Cars). It would have been nice to have seen the Blackwing in the new Escalade something that is not available in the GMC Yukon or the Tahoe/Suburban give the buyer that is willing to spend $80-100K something her or she cant get down the road. Enjoy reading all the comments! Stay Safe!
Hear*
Cadillac means nothing to GM management! Just another car to be managed down to the lowest denominator. Cadillac’s G M has no clue ,Mary has no clue. SAD and pathetic excuses. WHAT A WASTE……..
Yea, BMW shares an engine with Toyota, and the car is built in Austria. They also share the steering wheel, dash, driveline, and suspension. Soooo what the hell makes it a Toyota Supra……
It would have been nice to see the Blackwing in the Cadillac CT7, a 2dr. Coupe. (Cancelled)
It would have been nice to see the Blackwing in the 2021 CT6. (Cancelled)
It would have been nice to see the Blackwing in the Escala. (Cancelled)
Yep, Steve Carlisle your doing a great job. When you get up each day, the toughest thing you have to do is figure out whose *ss you kiss today on the GM board …….
Any color dashboard you want, as long as it’s black, does not sound like luxury to me.
I drive one every day and the biggest problem by far is electrical problems!! Better build quality is the biggest challenge for Cadillac.
How can you take a company which was literally, ‘ The American Standard Of The World ‘, and was the legendary brand dreams where made of ,and turn it into a confused mess ?
If you dont know who you are ,then your lost .
Cadillac needs three cars ; Deville, Eldorado, Fleetwood with bold styling , colors ,and quality ….no Chevy engines.
No Chevy platforms, and yes SUVs .
Does Rolls Royce drop who they are ,BMW ,Mercedes, Audi ?
Cadillac must be Cadillac ,or sell the division off to someone who cares .
Totally Agree! could have had CT4, CT5, CT6 but NO! Sadly the names Deville, Eldorado, Fleetwood, were so tarnished by GM management hanging those names on some of the most pathetic noncompetitive junk, built on the oldest cheapest platforms available. Cadillac starts to get it right and the FOOLS rush in to regress backwards. Wild promises of EV’s to come in 2 or five or ten years in the future.
Lets see if they can get the ventilator thing right!
Disagree on these names, new products, DONE RIGHT could revive haloed names. The names have A LOT of brand recognition and again, fantastic products can move the brand forward. Its also been so long since these were used I think many are forgetting how they used to be considered?
The CT6 should have been the Fleetwood and a nicely styled 2 door off the same Omega platform could have been the Eldorado. I personally would love a 2 door CT6 with ANY GM V8, tell me there’s no market for that, seriously?? There’s no market for all these “me too” GT Coupes like the BMW 8 Series, incredibly expensive S Coupes, and others. I said GT Coupes with the tiny unusable back seats… very limited market.
Its all about the product but if not marketed properly they die. GM MUST start putting new Cadillac’s on TV where people can see them vs tiny ads on the internet. They also need to sponsor more events and market where there are eyes to see, like the Super Bowl. The cheap bastards running this company are looking at short term stock prices vs growing market share, they’re idiots…
Let’s not forget there is minimal penalty for execs that screw up. Sure their name is plastered all over but they still get paid and just move unto the next position to pretty much do the same thing so there is no incentive.