The automaker announced just last week that it would reveal the Cadillac Lyriq during a special debut event on April 2nd. Now, with the spread of the coronavirus ongoing and medical experts advising against hosting gatherings with large amounts of people, the automaker has decided to postpone the event indefinitely. It has not decided on a make-up date, though the decision will likely depend on how the coronavirus situation develops in the United States.
Cadillac communications director Michael T. Albano said the automaker is currently evaluating potential future plans and will provide media with an update soon.
“Our top priority is the safety of our media guests and employees,” Albano said. “We have been working with GM Medical and Security to monitor the situation closely and have been following recommendations for the U.S. Centers for Disease Control and the World Health Organization.”
The automaker is looking at potentially making the debut an online-only affair and hosting a live stream instead of an actual event. While this means the media won’t be able to take live photos and get up-close-and-personal with the Cadillac Lyriq, it could prevent it from having to wait to debut the vehicle.
GM is not alone in having to cancel an event due to coronavirus. The Geneva International Motor Show was canceled due to the ongoing epidemic, while other major events like the 2020 Olympics could also be in jeopardy.
The Cadillac Lyriq will be the brand’s first battery-electric vehicle when it goes on sale in 2022. The crossover will ride on the automaker’s BEV3 electric vehicle platform and will use its proprietary Ultium battery technology. GM is expected to show a concept version of the crossover this year before the production model is unveiled at a later date.