Buick Regal sales decreased in the United States and in Canada, and counted a single unit sold in Mexico during the fourth quarter of 2019.
Buick Regal Sales - Q4 2019 - United States
In the United States, Buick Regal deliveries totaled 1,514 units in Q4 2019, a decrease of about 51 percent compared to 3,110 units sold in Q4 2018.During the complete 2019 calendar year, Regal sales decreased about 27 percent to 10,363 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| REGAL | -51.32% | 1,514 | 3,110 | -26.60% | 10,363 | 14,118 |
Buick Regal Sales - Q4 2019 - Canada
In Canada, Buick Regal deliveries totaled 132 units in Q4 2019, a decrease of about 66 percent compared to 394 units sold in Q4 2018.During the complete 2019 calendar year, Regal sales increased about 40 percent to 1,188 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| REGAL | -66.47% | 132 | 394 | +40.43% | 1,188 | 846 |
Buick Regal Sales - Q4 2019 - Mexico
In Mexico, Buick Regal deliveries totaled 1 units in Q4 2019, flat compared to 1 units sold in Q4 2018.During the complete 2019 calendar year, Regal sales decreased about 95 percent to 2 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| REGAL | 0.00% | 1 | 1 | -95.45% | 2 | 44 |
2019 Buick Regal Avenir
Competitive Sales Comparison
Buick Regal sales performance puts the model in third and last place in its competitive set yet again during Q4 2019, with the results mirroring those seen during Q3 2019Â and Q2 2019. The Kia Stinger outsold the Buick Regal for a second-place finish, while the Acura TLX outsold the Regal and Stinger combined for a first place finish.
Sales Numbers - Sporty Midsize Premium Cars - Q4 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| ACURA TLX | +0.94% | 7,622 | 7,551 | 61% | 52% | -12.87% | 26,548 | 30,468 |
| KIA STINGER | -9.51% | 3,445 | 3,807 | 27% | 26% | -17.52% | 13,861 | 16,806 |
| BUICK REGAL | -51.32% | 1,514 | 3,110 | 12% | 21% | -26.60% | 10,363 | 14,118 |
| TOTAL | -13.04% | 12,581 | 14,468 | -17.30% | 50,772 | 61,392 |
From a segment share standpoint, the Buick Regal had just 12 percent share, while the Acura TLX had a dominant 61 percent and the Kia Stinger had 27 percent.
The sporty midsize premium car segment contracted 13 percent to 12,581 units in Q4 2019, with Buick Regal sales falling significantly faster than the segment average.
The GM Authority Take
The slump in fourth-quarter 2019 Buick Regal sales should not come as a surprise given current market trends, wherein customers continue to migrate towards crossovers and away from sedans. However, slumping Regal sales aren’t just the result of consumers preferring utilities over sedans, for two specific reasons:
- The Buick Regal is not a sedan. Instead, it’s offered as the Regal Sportback and Regal TourX ruggedized wagon. As such, the Regal family should be protected from the ongoing slump in sedan sales, at least theoretically.
- Buick Regal sales volume does not even come close to that of the Acura TLX, which is a traditional sedan. Meanwhile, TLX sales actually grew (albeit slightly), which shows that there is still demand for sedans, and that consumers prefer Acura’s offering over the Regal Sportback.
We suspect that the Regal underperformed the segment so significantly as a result of availability issues. In fact, it appears that fewer Regals are being shipped from the Opel Russelsheim plant than before.
Going forward, we expect Buick Regal sales to continue decreasing, as the vehicle will be discontinued after the 2020 model year.
About The Numbers
- All percent change figures compared to Buick Regal sales in Q4 2018, unless noted otherwise
- In the United States, there were 77 selling days in Q4 2018 and 78 selling days in Q4 2019
- U.S. Buick Regal sales include Buick Regal Sportback, Buick Regal TourX and Buick Regal GS
- China sales figures represent retail deliveries and not wholesales
- GM Q4 2019 sales U.S.A.
- Chevrolet sales Q4 2019 U.S.A.
- Cadillac sales Q4 2019 U.S.A.
- Buick sales Q4 2019 U.S.A.
- GMC sales Q4 2019 U.S.A.
- GM Canada sales Q4 2019
- Chevrolet Canada sales Q4 2019
- Cadillac Canada sales Q4 2019
- Buick Canada sales Q4 2019
- GMC Canada sales Q4 2019
- GM Mexico sales Q4 2019
- GM Mexico sales October 2019
- GM Mexico sales November 2019 sales
- Chevrolet Mexico November 2019 sales
- Buick Mexico November 2019 sales
- GMC Mexico November 2019 sales
- Cadillac Mexico November 2019 sales
- GM Mexico sales December 2019
- Chevrolet Mexico December 2019 sales
- Buick Mexico December 2019 sales
- GMC Mexico December 2019 sales
- Cadillac Mexico December 2019 sales
- GM China sales Q4 2019
- Chevrolet China Q4 2019 sales
- Buick China Q4 2019 sales
- Cadillac China Q4 2019 sales
- GM Brazil sales Q4 2019
- GM South Korea sales Q4 2019
- Chevrolet October 2019 sales South Korea
- Cadillac October 2019 sales South Korea
- Chevrolet November 2019 sales South Korea
- Cadillac November 2019 sales South Korea
- GM December 2019 sales South Korea
- Chevrolet December 2019 sales South Korea
- Cadillac December 2019 sales South Korea
Comments
Well what do you expect with-
1) A CEO that could care a less about this vehicle.
2) That sold off Opel/PSA group
3) That refuses to advertise this unique vehicle in Buick’s lineup
4) That you never find in most GMC/Buick dealer lots
5) That doesn’t fit in with Mr’s Wokes Triple Zero agenda
Buick only competes with Acura and a bastard Kia? Regal is a fine car that never got properly promoted. As a Chevrolet it might have dented Sentra and Fusion giving The General a real winner.
Buick being unable to move a sedan in the US tells me a lot about the health of the brand.
Buick still makes cars ?
And another crime was that the 2020 Buick Regal was just chosen as the “Best Midsize Car” in the J.D. Power Vehicle Dependability Survey. (That’s AHEAD of the VW Passat and the Toyota Camry.) So GM does one of the few things it knows how – cut the vehicle in the US and – assuming you can find one on dealers’ lots – throw big discounts on the hood.
It can’t sell when Buick dealers won’t stock any. Possibly dealers are afraid that it will be hard
to get parts and GM customers are not fond of a German built car, else they would be buying a BMW.
Initially it sounded like a great car, especially the GS.
It is, I own a GS
Really is a shame. This generation Regal was the best in decades, they really wasted an opportunity with it. Something I like to call the “CT6 Effect” – build a quality vehicle, don’t advertise it, make it progressively better, and then kill it after a few years. Score one for GM.
BULLS EYE!!!
You can’t expect to sell a car, or any product for that matter, if you don’t ADVERTISE it !!! The lack of advertising support is, in my opinion, a major a component of failure in the Cadillac CTS, CT6 and now Buick Regal. I don’t recall the last time I saw an ad for a Buick Regal.
Do any of the clueless overpaid career paper pushers & pension pigs, I mean GM Management, sitting in the big ugly Ivory Tower in Detroit read these forums????
The Regal is a DB Dead Buick . I agree with other comments I never see all that many ads for the Regal. Once in a while a Buick ad will show a glance at all the Buick models. Buick is concentrating on SUVs & soon will have a fourth one on the lot.
This certainly is not your fathers Buick any more.
I really can not add to any of the comments. GM does not talk to the people, just the YES men. Prime example is also the HD truck. Ugly.
I have yet to see a single Regal Tour X on the road