A crossover or SUV is oftentimes a purchase made with other people in mind. After all, many people want to upgrade to a bigger vehicle like a mid-size or full-size crossover when they get a family. However, Buick’s new ad for its updated 2020 lineup wants the viewer to know the brand is all about putting the “you” in “SUV.”
This brief, easy-to-digest ad was uploaded to Buick’s YouTube channel earlier this month and will likely appear on YouTube videos and other places Buick advertises on the web. It highlights some of the luxury and tech features that are available in Buick’s current lineup of crossovers and SUVs, which aim to make life easier for the user.
Among the features demonstrated in the ad is the myBuick skill for Amazon Alexa, which allows Buick owners to link their Alexa device with their Buick Connected Services account. This gives them the ability to control the vehicle via Alex voice commands such as “Alexa, start my Buick.” Other commands the user can employ with the myBuick Alexa skill include “Alexa, ask Buick to stop my car,” which stops the car you started most recently and “Alexa, ask Buick to lock/unlock my car.”
It’s not surprising to see Buick release an ad focused entirely on crossovers and SUVs. After all, with the coming departure of the Buick Regal and Regal Tour X, the only vehicles left in the automaker’s lineup will be the Encore, Encore GX, Envision and Enclave crossover. The tech features displayed, especially the Automatic Park Assist and aforementioned Alexa skill, are also a great way to grab the viewer’s attention in such a short 15-second ad spot.
Check out this short ad in the video embedded below.
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Comments
Now they just need to put the “All of these are imported except the Enclave” in their advertising too.
Nate
No one builds a compact crossover in the U.S. and most small crossovers sold in the U.S. are built outside of the U.S.
If you want something built inside the U.S. go big or go Cadillac.
You bring up another point. Maybe they should have more than just crossovers.
Everyone says that Lincoln and Cadillac are struggling.
Buick is the one that is on life support. There’s no focus for the brand, and their lineup is just “filler” products from other markets.
Agreed, however Buick has two models that sold more than or equal too all of Cadillac models combined. Not to even mention Lincoln so they doing something right.
The BMW X3 is made in South Carolina …
Peter G.
That’s not true. The Nissan Rogue is built in Smyrna, Tennessee and the Ford Escape is built in Louisville, Kentucky. The Louisville plant also builds the Lincoln Corsair. Also built in US is the Honda CR-V and the Acura RDX. Both come from East Liberty, Ohio.
A person doesn’t have to buy a Chinese or Korean Buick CUV. There are good American-made options out there to choose from. I personally would not even consider a “Buick” Envision.
Ci2eye
FACT CHECK:
1. No compact crossovers are built in the U.S.
True: Ford, Nissan & Honda call their compact crossovers: EcoSport, Kicks, RogueSport & HR-V. All are imported.
2. Most small crossovers sold in the U.S. are built outside the U.S.
True: about 2 dozen on the market. Besides the ones you named the Cadillac CT4, Mercedes GLC & BMW X3 are built in the U.S. also some RAV4 hybrid production was just moved to Georgetown.
3. Honda CR-V built in the US.
False: half of all CR-Vs are built in Canada.
4. Go big:
??????: while theirs a number of Big vehicles built outside the U.S. Ford & GM are the only 2 companies that sell large vehicles in substantial numbers. Both build their large vehicles in the U.S.
5. Or go Cadillac
??????? Tesla & Cadillac are the only 2 brands that currently build all the vehicles they sell in the U.S in the U.S.
Verdict: in the words of Antonio Montana; I always tell the truth. Even when I lie.
Peter G,
I’m not going to argue but I would suggest that you’re confusing “compact crossovers” with the category below that, categorized as “subcompact crossovers”. The vehicles you cite fall into the latter category, or in the case of the CT4, the compact luxury sedan class.
There are many tests of “compact crossovers” that outline the primary products in the category. Below is one example:
https://www.usatoday.com/story/money/cars/2015/05/26/challenge-picks-best-compact-suv-for-28000/27806149/
Ci2eye
With reference to Chevy’s 2021 lineup
Suburban = Extra large SUV
Tahoe = Large SUV
Traverse = Large Crossover/ Midsized SUV
Blazer = Midsized Crossover
Equinox = Small Crossover
Trailblazer = Tweener
Trax = Compact Crossover
Sonic = Subcompact (add snow tires and it’s a crossover)
Like it or not but GMC/Buick are the only 2 GM divisions that although corny illustrates any kind of marketing in their ads.
That is one bland and confusing lineup. Maybe Buick should try to set themselves apart as better than the competition in at least one way.