Back in 2017, Cadillac said that it would release a new vehicle every six months through 2020. The American luxury brand has made good on its word, completing the ambitious product offensive with the debut of the 2021 Cadillac Escalade last month.
This story started at the 2017 Geneva Motor Show, where former Cadillac President Johan de Nysschen first announced the brand’s intention to bring six new vehicles to market in the next three years. De Nysschen was eventually replaced by current Cadillac boss Steve Carlisle, though the product offensive continued on anyways – albeit with a couple of cost-driven changes.
The first of these products to arrive was the Cadillac XT4 compact crossover, which was shown about one year after the Geneva announcement, appearing at the 2018 New York Auto Show. The three-row Cadillac XT6 was the next to debut, stepping out at the 2019 North American International Auto Show in Detroit. The Cadillac CT5 followed with an unveiling at the 2019 New York Auto Show in April, while the Cadillac CT4 debuted that September. The refreshed Cadillac XT5 also debuted in July of 2019, bringing updated exterior styling, a revised engine lineup and more up-to-date interior and safety technology to the popular mid-size crossover.
The sixth and final product in this offensive is the 2021 Cadillac Escalade SUV, which was shown during a special event in Beverly Hills last month and will go on sale later this year – likely in the third or fourth quarter. The brand will now shift its focus to its new electric crossover model, which will arrive for the 2023 model year and will enter production at GM’s Detroit-Hamtramck Assembly plant in Metro Detroit in late 2022.
As we reported in the past, the new electric Cadillac crossover will be roughly the same size as a Cadillac XT5 and will have a real name like Escala as opposed to one of the brand’s alphanumeric badges. Cadillac has used real names on several of its recent concept vehicles, including the Escala and the Elmiraj.
The electric Cadillac crossover will eventually be joined by a larger battery-powered version of the Cadillac Escalade, which will be able to travel up to 400 miles between charges.
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This report was written in collaboration with our sister publication, Cadillac Society.
Comments
Cadillac’s New EV Crossover is Named Lyriq and Debuts April 2nd. Cadillac is also working on Celestiq, which is a All New EV Flagship Sedan to replace the CT6.
On April 2nd, will Cadillac show a production ready version of the EV Crossover or just a concept.
Pre-Production Models I believe. Just keep in mind the 2021 Escalade you have seen is also Pre-Production. We will see April 2nd just how “production ready” this New vehicle is.
Cadman222, thank you for sharing that information. From where did you learn it?
Will they change their name to Cadilliq to accompany these misspelled new names?
But will they ever look like the Cadillacs of the past. 2007 was the last year I bought a Cadillac.
Got a 2020 XT4 and I love it.
Why don’t you send me a survey to ask me how I like it?
ARen’t you interested in product feedback?
Point two. What is with the “offensive” as a concept of sales?
I do not care about “offensive line-ups” and find the use of the word and concept off-putting.
Cadillacs except CT4 and 5. They are not Cadillacs. Blaaa!