A recent study conducted by market research firm Piplsay indicates millennials are more excited about the upcoming GMC Hummer EV pickup truck than baby boomers
Piplsay surveyed 20,264 Americans 18 years old and older on the recent GMC Hummer EV Superbowl advertisements, asking them if they saw the TV spots, what they thought of them and to give their opinion the new electric pickup truck. Only 51 percent of those surveyed said they saw the ad, which featured NBA star Lebron James. Of those, 49 percent said that they were “excited” about the GMC Hummer EV, while 15 percent said that they weren’t looking forward to the vehicle. Another 36 percent said they “don’t care” about it.
Interestingly, though, Piplsay’s survey indicated that excitement for the GMC Hummer EV is higher among millennials than among baby boomers. A significant 62 percent of millennials that said they saw the ad stated they were excited about the new electric truck, while just 54 percent of baby boomers said they were. This is interesting, as we often hear millennials are not interested in driving as older generations due to the emergence of ride-sharing apps like Uber and Lyft.
The survey also asked participants if they think the GMC Hummer EV will be a true threat to the Tesla Cybertruck. About 40 percent said they weren’t sure, while 35 percent said “yes” and 25 percent said “no. The Cybertruck is probably the most well-known and widely publicized of the upcoming electric pickup trucks, but it won’t be the only direct rival to the GMC Hummer EV. Ford and promising Michigan-based start-up Rivian are both working on their own battery-powered pickups, while the newly established Lordstown Motor Company is hoping to cover off the fleet market with its electric Endurance truck.
As for the GMC Hummer EV ad campaign itself, only 17 percent of those surveyed said it was “good” or “awesome” while fourteen percent thought it was “okay” and three percent said it was “not great.” The ads did not show much of the electric truck itself and mainly focused on Lebron James’ cameo appearance. The ads also promoted the vehicle’s high torque figure and overall performance.
The GMC Hummer EV will make its debut on May 20th, 2020. We’ll have all the details as soon as they become available, but for now, be sure to subscribe to GM Authority for more Hummer news, GMC news, and around-the-clock GM news coverage.
Source: Automotive Map