During the recent debut of the all-new 2021 Chevrolet Suburban and 2021 Chevrolet Tahoe, General Motors President Mark Reuss gave a few words on car culture and why some people simply love their vehicles. Reuss acknowledged that while a “strong emotional bond forged between our customers and [their] vehicles” was the sort of thing typically associated with performance models like the Chevrolet Corvette, a similar, yet more family-oriented connection can be found with Chevy’s SUVs as well.
“What no one knows here tonight is that my grandfather, in a small rural town in Illinois, actually drove a Suburban school bus for those kids,” Reuss said. “My wife and I drove our kids and their friends to many, many games, practices, events all over the United States in Tahoes and Suburbans. And you can’t help but forge a bond with a vehicle when you watch your kids grow up in them.”
Indeed, the emotional bond a family might feel for their vehicle isn’t your typical car culture connection, but it’s definitely one which resonates with many. Whether it’s reliably getting the kids to school every day, going on a road trip to Grandma’s, or protecting the family in a collision, even SUVs can inspire admiration.
“It’s the most emotionally significant purchase a consumer makes, and the bond is, in fact, lasting,” Reuss said. “People name their car, they don’t name their toaster, they don’t name their phone, no matter how much quality time they spend with it.”
Perhaps this slice of familial car culture comes down to the fact that cars carry us from A to B. Passengers sit in the cabins and operate the steering wheel, throttle, and brakes. And while automation is on the rise, the process of driving is still very much involved.
“They love their vehicles, if their vehicles serve them well – and ours do,” Reuss added.
How about you, dear reader? Do you feel a familial connection with your SUV? Is this one aspect of car culture you think deserves more attention? Let us know in the comments, and don’t forget to subscribe to GM Authority for more Chevrolet Suburban news, Chevrolet Tahoe news, Chevrolet news, and around-the-clock GM news coverage.