LeBron James Dunks In GMC Hummer EV Super Bowl LIV Ad: Video
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Earlier this week, GM Authority exclusively reported that General Motors was planning to revive the Hummer name on a battery-electric GMC pickup truck that makes 1,000 horsepower and does the 0-60 mph sprint in 3 seconds. A day later, The General officially pre-announced the vehicle in a press release. And now, we have our first look at the commercial for the electric super truck that will air during today’s Super Bowl LIV. As previously rumored, the GMC Hummer EV ad stars NBA legend LeBron James.
Entitled “Quiet Revolution”, the 30-second-long spot juxtaposes the anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle. The ad specifically refers to three types of metrics for the upcoming Hummer EV:
- 1,000 horsepower
- 11,500 pound-feet of torque
- 0-60 in 3 seconds
All that we’ve already seen in the three teaser spots released by GMC. But in this complete spot, we see a fourth metric called “Pure Dominance”, wherein The King shatters the back-board while performing a dunk. But the fantastic dunk is done in complete silence, since the GMC Hummer EV will be all electric and, therefore, silent.
LeBron makes for a particularly special special fit for the ad, since he has often expressed his affection for Hummer vehicles.
“Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and I’m proud to be a part of announcing the new EV model,” said LeBron James. “The truck may be quiet, but the performance numbers speak for themselves.”
The 30-second TV spot featuring LeBron James will air during the second quarter of the Super Bowl LIV in the U.S. and during the fourth quarter in Canada.
As for the GMC Hummer EV, it will be revealed on May 20th, 2020. The very first units are expected to begin arriving at dealers in the fall of 2021.
Besides the aforementioned metrics, GMC says that the vehicle will also provide “incredible on- and off-road capability” combined “with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.” It will be built at the GM Detroit-Hamtramck plant in Michigan on the GM BT1 platform.
“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”
It’s also worth noting that, as part of its digital and social media marketing campaign for Super Bowl LIV, GMC took over the YouTube homepage masthead on Friday, January 31st. GMC is using the #GMCHummerEV hashtag for the upcoming model.
We’ll have much more on the GMC Hummer in the days and weeks ahead, so be sure to subscribe to GM Authority for more Hummer news and around-the-clock GM news coverage.
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What High School “Advertising 101” Class did that ad?
GOAT JAMES
That was it? I mean with any advertising the proof is in the pudding but booooo gm.
LeBron makes a good lead in as he was known by his Hummer all the way back to high school. He still as it.
As for the commercial, what do you want?
It will not be till May till it arrives and fall off 2021 before you can buy one. They have to stretch this one out for a while so there is not a lot they can disclose right now.
I am hoping they disclose a SUV version along the way to spike more interest along the way.
For marketing and the automotive industry the timing of the game for new models is not prime.
The goal here is to make it official Hummer is back and the. Numbers show it is not just a new Bolt.
This is just the first step of many more they will piecemeal till the arrival.
The voice at the end was too melancholy; otherwise I thought it was a fine enough teaser.
I’ve seen enough to know I’ll be getting one, hopefully early 2022. May pick up a 2022 Escalade or Yukon with the 3 liter diesel around the same time. Anyone know if there is a way to put down a deposit to secure an early build?
Just go to a GMC dealer with your money in your hand, they’ll be very happy to provide you with place to put your money.
i think this commercial did a better job at promoting lebron than it did gm’s ev truck.
We still have until May before the actual reveal so this teaser video will do for now, at this point, we all know it’s coming back.
I think along side the Hummer models we will still see EV versions of one of the full-size pickups and one of the full-size SUVs besides the Slade.
Guy dunks ball. Gets a million dollars. Audience -= WTF is that>>>?
If GM is good at nothing else, they are sure good at the ” hype and wait ”
And wait, and wait, and wait, and wait, and wait !!
Eh, so the commercial wasn’t a huge hit. Who cares.
It got people talking even before the full version was released. As of this typing, the “Horsepower” ad on Youtube had garnered over 9.6 million views. That’s very impressive.
The point was only to tease, and to announce that Hummer is back. And people took notice.
Now that the hype is up, I expect at least one or two more teasers before the May 20th reveal. The anticipation will only grow until then.
Hummer back…as an EV?? This turns the entire auto industry on it’s head, and may be the biggest thing in EVs since the Model S was released. Of course it’s gonna be drawn out…you can do that with this kind of notice and attention. Can’t wait.
Ok, Here is how I envision GM should start the Future of Cadillac EV’s:
Allante-Midsize Luxury Sedan-Starts at $48K
Broghum-Full size Flagship crossover-Starts at $72K
ElDorado-Full size Flagship sedan-Starts at $65K
ElMirage-Midsize Luxury Crossover-Starts at $55K
All models come with Supercruise as a $2,500 option
No compromise modern plush interiors
That should bring the Brand back
2,500 dollar option 🤣🤣🤣 no way could it ever be that cheap. It will have to be close to the 7500 dollars Tesla charges. Also, I don’t think they will use old names from the past.
Quiet revolution? Acoustic running on gas motors these days is so good that the make less noise than that sissy eletric whine that never goes away. You can tune a car muffler to make any sound you want, Godzilla roar, fart noise or everyones classic favorite V8 rumble. Nothing quiet about eletric motors, and as you increase motor size, you increase whine.
As much as I love the Hummer brand the low IQ idiot Labum James demeans the brand
lebron james probably got paid more for that commercial than you make in 20 years. who is the idiot now?
Yeah, I’m no fan of his either. He loves to profess his love for my city whenever it gets him positive media attention and press, and then bolts without a second thought whenever he feels his personal brand needs another boost. That, and he essentially called me and over half of Cavs fans “uneducated” for who we voted for. I’d never say that about the other side were I in his (big) shoes.
That being said, this makes sense from an ad standpoint. Tons pf people remember when his mom bought him a brand-new, custom Hummer H2 in 2003, before he was even out of high school, after taking out a big loan. He was the center of media attention at that point, so he brought Hummer into that spotlight with him. Personally, I’d have preferred Arnold, but his influence isn’t NEARLY as big as LeBron’s right now.
Basically, if it helps the brand (and this will), I’ll suck up my personal dislike for the guy. If he helps Hummer branding…I’ll cease and desist.
We’re you expecting Arnold Swartzenager to represent in that commercial instead?
This commercial turned me on 😉
I’m wondering how many lawsuits will commence from the Chevrolet Dealers who were pressured to build unique, expensive HUMMER corporate identity buildings for the franchise only to have the franchise terminated about 3-4 years later. They might think they should be getting the new HUMMER franchise.
Then how about Chevrolet actually makes a Raptor-fighting Silverado? Problem solved.
No one forced Chevy dealers to build exclusive Hummer dealerships. They took a major gamble, with prices of gas going up and a war going on. It was a high risk venture.
You are absolutely incorrect!. Although AM General did not require separate facilities for an H1 franchise, BUT with the introduction of the H2 models, GM indeed required the Dealer to commit to the ‘quansit’ type building in order to secure the HUMMER franchise. Service could be handled in the main combined shop.
Lebron James is a THUG. GM is now associating their company with a celebrity who hates the USA, hates Law Enforcement, but loves China and BLM. I don’t think I want to do business with GM anymore.
Has anyone shopped at Transcendent Vapory? x