Here’s Why The GMC Sierra Has Been Outselling The Silverado In Canada
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In the United States, Chevrolet Silverado sales constantly exceed GMC Sierra sales by a significant margin, but things are entirely different in Canada, where sales volume of both trucks are significantly closer to each other. In fact, north of the border, the Sierra has been outselling the Silverado every year since 2009.
| Chevrolet Silverado | GMC Sierra | |
|---|---|---|
| 2019 | 575,600 | 232,323 |
| 2018 | 585,581 | 219,554 |
In 2019, General Motors moved 575,600 units of the Chevrolet Silverado in the U.S. market, more than twice as many as the 232,323 units of the GMC Sierra sold that year. The same can be observed in 2018, with 219,554 Sierras sold versus a whopping 585,581 Silverados – again, more than double.
However, in Canada, more buyers have been choosing the GMC Sierra. In 2019, 54,400 GMC Sierra units were shipped across the country compared to 53,484 units of the Chevrolet Silverado found new homes. By a small margin, the Sierra has been the more popular choice for Canadian full-size truck customers for the past decade. The observable performance even motivated the company to organize the media launch of the 2019 GMC Sierra 1500 in Newfoundland, Canada, instead of in the United States.
| Chevrolet Silverado | GMC Sierra | |
|---|---|---|
| 2019 | 53,484 | 54,400 |
| 2018 | 55,334 | 56,242 |
GMC sales have historically been stronger in Canada compared to the U.S. due to greater brand loyalty achieved through a better integration of fleet and commercial business. There’s also been more effort in distinguishing the GMC offerings from Chevrolet on a marketing level, all while promoting GMC through Canada-specific ad campaigns that, for some reason, do a better job at relating to Canadians.
In Canada, 19.4 percent of GMC Sierra sales during the 2019 calendar year consist of HD models, while Silverado HD sales accounted for 15.1 percent of total Silverado volume. Meanwhile, 79 percent of Sierra sales took place at the retail level, against 74 percent for the Silverado. Stronger retail sales drive up a vehicle’s average transaction price and ultimately is a more profitable affair for the automaker.
We’ve dug a bit further and reached out to dealers, who told us that the difference in fleet sales volume between the Sierra and Silverado could be attributed to the way sales are recorded. As it stands, some deliveries that should be recorded as fleet sales are recorded as retail deliveries because those customers or purchases do not meet the volume threshold for fleet accounts, despite the vehicles being used specifically for fleet purposes.
The new GMC Sierra sets itself apart from the equally-new Silverado thanks to the innovative CarbonPro carbon fiber bed, the MultiPro tailgate that can incorporate a Kicker sound system, as well as unique AT4 and Denali trims. While the MultiPro tailgate should also be added to the Silverado at some point, it’s currently exclusive to the GMC Sierra. As first reported by GM Authority, both the Sierra and Silverado will be refreshed for the 2022 model year, with the majority of the enhancements focused on revised cabins.
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“By a small margin, the Sierra has been the more popular choice for Canadian full-size truck customers for the past decade.”?? Full sized GM trucks maybe. They still don’t sell as many as Ford. Never will.
Who cares? The F-150 has been an utter embarrassment since 2015. Bodies thin as tin foil, chinese pot metal hub locks grinding and growling right off the dealer lot, interior plastic made from recycled disposable eating utensils, a whole lineup of engines famous for either eating timing chains or burning copious amounts of oil. If the F-150 is “Ford tough”, it’s no wonder Ford is circling the toilet bowl. Won’t be long before they start begging for another bailout… err… uh… 30-year 0% interest “loan”.
LOL… Looks life all the GM fanboys are upset that Ford outsells them! Pretty soon you’ll be #3 behind Ram!
Eh?
Yes, the GMC version have a much better exterior apperance, and it bring a much better profit margin, GM will benefit if they sell more GMC version over Chevrolet versions. GMC go for about $3,000 more with their trim packages like Denali over Chevrolet trim packages like High Country.
LOL… keep dreaming. 😂 You guys are hilarious! Btw… It was GM that took the bailout, closed a bunch of dealerships and now moved factories to Mexico. Jus sayin.
What do you drive?
I’d be surprised if you didn’t own a product that wasn’t part of the bailout.
As a Canadian and former salesman for GMC here is my take. In Canada there was as many GMC/ Buick dealers as Chevy dealers before 2009 GM bailout. This is in contrast with the US where Chevy dealers vastly outnumbered GMC dealers. Also the GMC dealers were just as modern and up to date as the Chevy guys. Now in Canada most GM dealers sell both.
GMC just look better.
It’s simple. The guy designing the front ends of a Chevrolet Silverado should be hung. I would be embarrassed to be seen driving one. Atleast GMC retained a true grill and looks like a truck, not a rounded nosed POS. I own 2 GMC Sierras, and those will be my last two GMC vehicles ever. GMC went from being a professional grade truck for working men to a hyped up SUV with a pickup bed for wanna be soccer moms that the kids call dad. Also they get a good design, and instead of running with it, knowing it works, they screw it up by changing little features like electronic steering assist in place of hydraulic power steering. Or how about taking care of the air bag recalls on billions of trucks out there instead of taking a cop out and refusing to manufacture a safe part. Or other recalls that you’ve neglected to do over the last 15 plus years. Instead you make 65% sales profit off of every truck that you couldn’t sell to someone who knows about trucks would in their right mind purchase. But there’s a billion idiots out there that will buy junk every day.
I don’t own either truck but I will say this, the GMC looks much better to me. I’ve been a Japanese truck owner for years but I came close to seriously purchasing a GMC but in the end I stuck with my plain old Tundra.
The person who mentioned the GMC/Buick dealers has it spot on. There were almost always 1 of each in a town or immediate area and, usually the GMC/Buick/Pontiac dealer was the better dealer. In the town I did most of my growing up in, the Chevy dealer would offer a good price but that was where the good ended…..terrible after sale support and an almost criminal service dept. The Buick dealer wanted customers for life and looked after people. I moved away 25 years ago, still buy trucks from them.
Well folks, I am a Chevy Silverado loyalist. I had a 2008 Silverado and I just recently sold my 2014 Silverado. I now own the magnificent looking 2020 Chevy Silverado. The reason I didn’t buy the 2019 Silverado is because when I first saw that front end I thought it was ugly. It took me a little over a year to get use-to the styling, but now please, I absolutely LOVE how it looks and handle….Give it time and everybody is gonna love its looks. It is a very SOLID TRUCK also….peace
I agree with Matt re styling of the new Silverado; the front end on the 2021 is just plain UGLY! Maybe they interviewed Ford people and they just lied about how good it looked. I guess we will find out when it is officially introduced.
I can remember when the 1959 Buick was introduced to the dealers – they did not know what to say! Between the canted headlights (which I actually liked) and those wild fins, it looked terrible. The taillight lenses on the ’59 were actually very popular with customizing group, as well as the grill from the ’58 Buick.
The 1960 Buick looked much better, especially the Electra 225.