Entitled “Revolutionaries”, the ad shows James dunking on a basketball hoop. It also features an ominous voiceover from James, which reads as follows:
“The real revolutionaries are the ones that change the game forever. Understanding strength is never enough. Evolving, imagining, seeing the world not as it is, but how it could be. That’s how true greatness is realized. That’s how you change the world.”
This ad doesn’t show the GMC Hummer EV at all, instead choosing to focus on James and his sound advice for success. The voiceover is a clear reference to the change that GM hopes to bring about with its upcoming BT1-based electric vehicles, of which the GMC Hummer EV will be the first.
The only direct reference to the GMC Hummer EV in the advertisement comes at the end, when the GMC logo and Hummer EV banner flash across the screen. The ad also lets viewers know of the EV’s planned release date, which is scheduled for May 20th, 2020.
Additionally, when the GMC logo flashes across the screen at the end of the ad, it is briefly shown with an illuminated blue outline. This is likely a reference to the vehicle’s glowing blue-tinged LED headlight cluster, which GMC showed off in a teaser image released last week (below).
One version of the GMC Hummer EV will make 1,000 horsepower, the automaker announced previously, along with 11,500 pound-feet of wheel torque. This will allow it to accelerate from 0-60 mph in just three seconds, but the truck won’t be all about street performance. GMC also promises “incredible” off-road capability, ensuring the EV will live up to its Hummer name. The truck will be built at GM’s Detroit-Hamtramck Assembly plant and will go on sale in late 2021.