GMC Hummer EV Ad With LeBron James Airs During Super Bowl LIV: Video8
We’ve already told you all about General Motors‘ first Super Bowl ad for the upcoming new GMC Hummer EV. But there is also another spot, which also features NBA superstar LeBron James.
Entitled “Revolutionaries”, the ad shows James dunking on a basketball hoop. It also features an ominous voiceover from James, which reads as follows:
“The real revolutionaries are the ones that change the game forever. Understanding strength is never enough. Evolving, imagining, seeing the world not as it is, but how it could be. That’s how true greatness is realized. That’s how you change the world.”
This ad doesn’t show the GMC Hummer EV at all, instead choosing to focus on James and his sound advice for success. The voiceover is a clear reference to the change that GM hopes to bring about with its upcoming BT1-based electric vehicles, of which the GMC Hummer EV will be the first.
The only direct reference to the GMC Hummer EV in the advertisement comes at the end, when the GMC logo and Hummer EV banner flash across the screen. The ad also lets viewers know of the EV’s planned release date, which is scheduled for May 20th, 2020.
Additionally, when the GMC logo flashes across the screen at the end of the ad, it is briefly shown with an illuminated blue outline. This is likely a reference to the vehicle’s glowing blue-tinged LED headlight cluster, which GMC showed off in a teaser image released last week (below).
One version of the GMC Hummer EV will make 1,000 horsepower, the automaker announced previously, along with 11,500 pound-feet of wheel torque. This will allow it to accelerate from 0-60 mph in just three seconds, but the truck won’t be all about street performance. GMC also promises “incredible” off-road capability, ensuring the EV will live up to its Hummer name. The truck will be built at GM’s Detroit-Hamtramck Assembly plant and will go on sale in late 2021.
We’ll be following the GMC Hummer EV development very closely, so be sure to subscribe to GM Authority for more Hummer news, GMC news, and around-the-clock GM news coverage.
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This commercial cost a dollar and half to make. If one can rate it a zero, it would win. GM as always, dollar late, dollar short on its advertising. The Mary Bara strategy – bore us to death aka Cadillac.
when i saw the horses, the first thing that came to mind was the mustang EV.
then they throw out a number for torque that car and driver is already saying is misleading.
they finish it off with lebron james dunking a basketball and smashing a backboard. i guess that is a metaphor for gm’s EV truck upending the entire segment.
that is kind of funny because there was no talk about an EV truck from gm until rivian/tesla started making noise.
Lol, I guess nobody cares about Kia or their Tell-a-ride after GM announce the Hummer E/V for SB54
Maybe its just me, but if they had used a similar voice-over in the actual Super Bowl ad to the one said here by LeBron, the ad would have been much better. I understand their desire to show how this is a “quiet revolution,” but I thought it needed more reference not only to being revolutionary (which this new Hummer is), but also to the glory of rebirth and The Return. More of a bit more light-hearted, playful, get excited “Guess who’s back?” mixed with a little of “We’re gonna blow your mind,” and an emphasis on the fact that this new beast is electric. But I understand this was a major first step, and they needed to tailor it to get as many people on board as possible. A more serious, mysterious attempt to show the significance is what they were after here.
Either way, that’s fine. We’re definitely getting another teaser in the future. Hopefully it’ll up the hype to 11. Can’t wait for May 20th!
Same old boring GM add, bring on the real people nerd.
Not sure why they are tagging GMC onto the Hummer. It never was a GMC. The Hummer stands on its own, like the Jeep. Imagine the uproar if Fiat Chrysler called the Jeep line the “Dodge Jeep,” or more likely nowadays, the “Ram Jeep.” It wouldn’t sound right.
I just hope GM makes electric garbage trucks that are quiet. I’m sick of the dust and filth and noise of the diesels used here in Tampa
I hate EVs, but if this Hummer goes well, beats the cybertruck, I’ll be cool with that.