GM Offering Massive Discounts To Current Cadillac Escalade Owners
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With the all-new 2021 Cadillac Escalade set to launch in the third quarter of this year, General Motors is looking to clear out its 2020 model-year stock as much as possible. The automaker offered a steep discount of $9,000 on the SUV in January and rolled that offer over into February, but now the company has made the SUV even cheaper for qualified buyers.
A new promotional program offers select owners of 2014-2017 model-year Escalades a $7,500 discount on the 2020 Escalade, while current lessees are entitled to a $10,000 discount. This incentive can be combined with the $9,000 cash allowance offer currently in place for Escalade – entitling some lucky customers to as much as $19,000 off the sticker price after rebates.
This promotion can be applied to the purchase or lease of the 2020 Escalade. However, GM is only offering a $2,500 cash allowance on 2020 Escalade leases, rather than the full $9,000 rebate, which is exclusive to retail purchases. That means current lessees will not be able to get the full $19,000 discount if they plan on leasing the vehicle once again.
According to Cars Direct, the new incentive is part of a targeted email campaign, so not all current owners or lessees will receive it. Those who do, however, may be able to get a new brand-new Escalade for as much as 25% off. Here are the Escalade and Escalade ESV trim levels and their corresponding starting MSRPs, including a $1,295 destination charge:
Cadillac Escalade:
- Standard – $76,490
- Luxury – $82,090
- Premium Luxury – $86,490
- Platinum – $93,590
Cadillac Escalade ESV:
- Standard – $79,490
- Luxury – $85,090
- Premium Luxury – $89,490
- Platinum – $96,590
While this incentive is certainly attractive, some prospective Cadillac Escalade buyers may also want to wait for the 2021 model, which offers impressive new technology including a standard 38-inch OLED display screen, available Super Cruise semi-autonomous technology and a new rear-seat entertainment system. The 2021 Escalade also rides on GM’s new T1 platform, which offers better packaging, and features a sophisticated new independent rear suspension setup.
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Source: Cars Direct
Live to dream.. instead of giving massive discounts to encourage people to buy the 2020 Cadillac Escalade, Cadillac will offer specific trade-in value towards the purchase of a 2030 Cadillac Escalade which will be an EV.
they want to squeeze every buck out of an outgoing model the price of police tahoes when purchased through the state pool is also down from last year