GM Files To Trademark Hummer In U.S. And Canada

GM Authority was the first to tell you that General Motors is planning on resurrecting Hummer as a line of electric pickup trucks and SUVs. The Detroit-based automaker officially announced to the world its plans to bring back Hummer’s in a Super Bowl LIV commercial starring NBA legend LeBron James. And now, we’ve discovered that the automaker has filed to trademark the Hummer name in both the United States and in Canada.

As of this writing, The General has filed three trademark applications – two with the United States Patent and Trademark Office (USPTO) and another with the Canadian Intellectual Property Office (CIPO). One of the U.S. filings and the Canadian filing, both filed on February 4^th, 2020, are for the stylized Hummer logo, as follows:

Meanwhile, the second U.S. application is simply for the Hummer name (in letters/characters). This one was filed on February 7^th, 2020.

Coincidentally, not one of the three filings is combined with the GMC brand, which will become the new Hummer’s parent brand, thereby transitioning Hummer vehicles from a standalone brand into being GMC models.

Nevertheless, these three filings bring us one step closer to seeing the upcoming GMC Hummer EV. The General will reveal the vehicle on May 20^th, 2020 and the first units will begin to arrive at dealers in the fall of 2021.

The GMC Hummer EV pickup will be offered with one, two or three electric motors – depending on the model. The range-topping variant will have an output of over 1,000 horsepower and 11,500 pound-feet of torque, while being able to accelerate from 0-60 mph in just three seconds. GM also claims that the truck will provide “incredible on- and off-road capability.” In a presentation in February 2020, GM President, Mark Reuss, also stated that the vehicle will be “the best” electric pickup on the market.

The GMC Hummer EV will ride on the GM BT1 platform, which is a variant of the body-on-frame GM T1 platform that underpins GM’s full-size pickup trucks (Chevrolet Silverado and GMC Sierra) and SUVs (Chevrolet Tahoe and Chevrolet Suburban, GMC Yukon, Cadillac Escalade).

Besides the pickup body style, the GMC Hummer is also expected to be available as a large SUV.

We’ll have much more about the upcoming GMC Hummer models, so be sure to subscribe to GM Authority for more GM trademark news, Hummer news, and around-the-clock GM news coverage.