GM has filed to trademark the term “DYNACRUISE” in the United States, GM Authority has learned.
Filed on February 29th, 2020 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 88803548 and states that the mark will be used in conjunction with the following goods and services categories:
- Non-downloadable vehicle integration software, namely, computer software to process voice commands and create audio responses to voice commands; computer software that enables hands-free use of a mobile phone through voice commands; computer software that enables communication between vehicles and connected devices
- Communication and telecommunication services, namely, electronic transmission and retrieval of data, images, audio, video and documents, including text, messages, and electronic mail, over local or global communications networks, including the internet, intranets, extranets, mobile communication, cellular and satellite networks
The GM Authority Take
It’s often the case that GM GM trademark filings are fairly straight forward when it comes to understanding their purpose. But this one is not one of them.
For starters, the actual word, DYNACRUISE, is highly reminiscent of Super Cruise – GM’s hands-free driving system. DynaCruise is also similar to Ultra Cruise, which is believed to be a more advanced version of Super Cruise currently in the works. In that regard, DynaCruise (or DYNACRUISE) would fit right in with both GM autonomous driving system brands.
However, the goods and services categorization for the DYNACRUISE application pretty much excludes it from being an autonomous driving technology, since the descriptions are more related to telecommunications. As such, this application has us stumped as it relates to what future General Motors product or service it foreshadows.
From here, this new GM trademark application will be assigned to an examining attorney approximately 3 months after filing date, after which it will pass through the regular trademark registration process, which can last several years.