GM has filed to trademark the term “Onix” in the United States, GM Authority has learned.
Filed on February 14th, 2020 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 88797485 and states that the mark will be used in conjunction with “Motor land vehicles, namely, automobiles.”
This isn’t the first time that GM has filed to trademark the Onix name in the United States. In fact, the Detroit-based automaker has done that twice in the past in 2016. One of those 2016 filings was simply for “Onix” while the other was for “Chevrolet Onix”.
|ONIX||USPTO||Pending||88797485||February 14, 2020|
|ONIX||USPTO||Pending||87169225||September 13, 2016|
|CHEVROLET ONIX||USPTO||Pending||87169248||September 13, 2016|
The GM Authority Take
The fact that GM is filing to trademark the Onix name in the United States is curious, since the automaker’s executives have repeatedly told GM Authority that there are no plans on making the vehicle available in the country. The Chevrolet Onix is South America’s best-selling new vehicle. The all-new, second-generation model launched for the 2020 model year in Brazil, China, and Mexico.
The all-new, second-gen model is now available in both four-door sedan and five-door hatchback body styles under the Onix brand. By comparison, the sedan variant of the first-gen Onix was marketed as the Chevrolet Prisma moniker.
The all-new, 2020 Chevrolet Onix is built on the GM GEM platform. Short for “Global Emerging Markets,” the new flexible architecture was developed to underpin low-cost vehicles for developing countries. It currently underpins the 2020 Onix, 2020 Chevrolet Tracker, and 2020 Buick Encore for the Chinese market. Other models based on the platform are expected to follow suit, including the replacement for the Chevrolet Montana unibody pickup and Chevrolet Spin small MPV.