Chevrolet Impala sales decreased in the United States and Korea, and increased in Canada during the fourth quarter of 2019.
Chevrolet Impala Sales - Q4 2019 - United States
In the United States, Chevrolet Impala deliveries totaled 9,545 units in Q4 2019, a decrease of about 24 percent compared to 12,604 units sold in Q4 2018.During the complete 2019 calendar year, Impala sales decreased about 20 percent to 44,978 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| IMPALA | -24.27% | 9,545 | 12,604 | -20.47% | 44,978 | 56,556 |
Chevrolet Impala Sales - Q4 2019 - Canada
In Canada, Chevrolet Impala deliveries totaled 208 units in Q4 2019, a decrease of about 72 percent compared to 742 units sold in Q4 2018.During the complete 2019 calendar year, Impala sales decreased about 0 percent to 3,884 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| IMPALA | -71.98% | 208 | 742 | +0.26% | 3,884 | 3,874 |
Chevrolet Impala Sales - Q4 2019 - South Korea
In South Korea, Chevrolet Impala deliveries totaled 223 units in Q4 2019, a decrease of about 47 percent compared to 418 units sold in Q4 2018.During the complete 2019 calendar year, Impala sales decreased about 58 percent to 655 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| IMPALA | -46.65% | 223 | 418 | -57.71% | 655 | 1,549 |
Competitive Sales Comparison
Chevrolet Impala sales performance enabled the nameplate to continue in second place in its competitive set during Q4 2019, behind the Dodge Charger in first place by roughly 15,000 units. The Impala outsold the rest of the pack, including the third-place Nissan Maxima with 8,877 deliveries, Toyota Avalon with 5,314 deliveries and the Chrysler 300 with 5,520 sales.
The all-new Volkswagen Arteon saw 966 deliveries, followed by the discontinued Ford Taurus (see Ford Taurus sales) The last two spots were occupied by the Kia Cadenza and VW CC; both models have been discontinued.
Sales Numbers - Full-Size Mainstream Sedans - Q4 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| DODGE CHARGER | +23.48% | 25,829 | 20,918 | 45% | 30% | +20.83% | 96,935 | 80,226 |
| CHEVROLET IMPALA | -24.27% | 9,545 | 12,604 | 17% | 18% | -20.47% | 44,978 | 56,556 |
| NISSAN MAXIMA | -16.53% | 8,877 | 10,635 | 15% | 15% | -17.15% | 35,076 | 42,337 |
| TOYOTA AVALON | -23.27% | 5,314 | 6,926 | 9% | 10% | -17.31% | 27,767 | 33,580 |
| CHRYSLER 300 | -54.15% | 5,520 | 12,038 | 10% | 17% | -37.30% | 29,213 | 46,593 |
| VOLKSWAGEN ARTEON | * | 966 | * | 2% | 0% | * | 2,449 | 0 |
| FORD TAURUS | -87.74% | 857 | 6,988 | 1% | 10% | -53.49% | 13,351 | 28,706 |
| KIA CADENZA | +3.24% | 574 | 556 | 1% | 1% | -63.83% | 1,630 | 4,507 |
| VOLKSWAGEN CC | -82.61% | 8 | 46 | 0% | 0% | -87.25% | 58 | 455 |
| TOTAL | -18.70% | 57,490 | 70,711 | -14.17% | 251,457 | 292,960 |
- Nissan Maxima and Volkswagen Arteon are not full-size sedans, but rather midsize sedans with more premium content compared to the similarly-sized Nissan Altima and Volkswagen Passat, respectively. We included both in the report since both models carry similar pricing structures and purchase demographics to vehicles in the mainstream full-size sedan segment.
From a segment share standpoint, the Chevy Impala accounted for 17 percent, second to the 45 percent commanded by the Dodge Charger.
The full-size mainstream sedan segment contracted 19 percent to 57,402 units in Q4 2019.
The GM Authority Take
Chevrolet Impala sales continued to falter during the fourth quarter, making it rather obvious that the mainstream full-size sedan, as well as the entire segment in which it competes, has become one of the biggest victims of the ongoing shift in consumer buying dynamics wherein buyers consistently purchase crossover SUVs over sedans.
The fourth quarter figures further underscore General Motors’ decision to discontinue the Impala, along with other passenger cars like the Cruze, Volt, LaCrosse and Regal. The Impala will go out of production on February 28th after getting a temporary stay of execution. Meanwhile, some automakers – namely, Toyota, FCA (the parent firm of Dodge and Chrysler) and Nissan are continuing to offer vehicles in the full-size sedan segment, despite sliding volumes. For instance, Volkswagen has launched a replacement for the CC called Arteon, which is hitting stride in the U.S. market following delays in EPA testing.
It’s worth noting that Dodge continues to outperform the segment with its Charger, which is the only sports-oriented offering in the space. The offering also happens to command almost half of the segment sales volume. Perhaps that should lend some clues about customer preferences in the segment, with one theory being that there is a sizable chunk of customers not switching to crossovers. Instead, they are electing sporty four-door sedans like the Charger, rather than a comfort-oriented offering like the Impala. That said, Charger sales are propped up by orders from the police and rental car agencies.
About The Numbers
- All percent change figures compared to Chevrolet Impala sales in Q4 2018, unless noted otherwise
- In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q4 2019 sales U.S.A.
- Chevrolet sales Q4 2019 U.S.A.
- Cadillac sales Q4 2019 U.S.A.
- Buick sales Q4 2019 U.S.A.
- GMC sales Q4 2019 U.S.A.
- GM Canada sales Q4 2019
- Chevrolet Canada sales Q4 2019
- Cadillac Canada sales Q4 2019
- Buick Canada sales Q4 2019
- GMC Canada sales Q4 2019
- GM Mexico sales Q4 2019
- GM Mexico sales October 2019
- GM Mexico sales November 2019 sales
- Chevrolet Mexico November 2019 sales
- Buick Mexico November 2019 sales
- GMC Mexico November 2019 sales
- Cadillac Mexico November 2019 sales
- GM Mexico sales December 2019
- Chevrolet Mexico December 2019 sales
- Buick Mexico December 2019 sales
- GMC Mexico December 2019 sales
- Cadillac Mexico December 2019 sales
- GM China sales Q4 2019
- Chevrolet China Q4 2019 sales
- Buick China Q4 2019 sales
- Cadillac China Q4 2019 sales
- GM Brazil sales Q4 2019
- GM South Korea sales Q4 2019
- Chevrolet October 2019 sales South Korea
- Cadillac October 2019 sales South Korea
- Chevrolet November 2019 sales South Korea
- Cadillac November 2019 sales South Korea
- GM December 2019 sales South Korea
- Chevrolet December 2019 sales South Korea
- Cadillac December 2019 sales South Korea
Comments
Chevy’s 4-door sedans have become staid. Grandpa cars. They needs a “sporty” 2-door to liven up the fleet. The quality is there but ——– . I use to buy Malibu SS or an Impala 2-dr SS until they quit making them. Now I opt for a foreign 2-dr. I just don’t care for a 4-dr sedan. I have a corvette for sunny Sundays but I don’t use it during the week. Come on Chevy, liven things up a bit. You are giving your business away.
Bring back the Impala SS to compete with the Charger and I bet it would become the first place sedan in a year or two. But then again, who is going to pay for that engineer when you only sell 10K of them.
someone told me they were not going to buy one because it is being discontinued
I have a 14 impala ltz and love it. Sporty fast and luxury.
Can’t wait till they make the last one on Feb.28th. GM and the dealers are going to have all kinds of rebates and incentives to get rid of them this spring and summer.
The Dealers do not even stock the Impala
Marry Barra will be the death of GM. the Asians will continue to build sedans . Looks like I’ll have to go to the competition when I replace my Cadillac xts.
No V8, no AWD, rental car looks. Stop pushing SUV’s on us, Chrysler hasn’t. The proof are in the sales numbers. Americans still want rear wheel drive V8’s, that haul ass.
Over half of those Charger sales are to police fleets and rental agencies.
Americans, unfortunately, want SUVs. The fact that the Charger sales accounted for almost 26k units in a period of three months is a drop in the bucket for all but the very niche automakers. Subaru or Mazda would be content selling 26k of anything. GM is not and shouldn’t be.
PS: the vehicle that’s replacing the Impala on the line is the Hummer EV pickup… that will haul ass with its 1,000 horsepower and 0-60 in 3 seconds.
Mary Barra reminds me of Roger Smith and Rick Wagner, two former GM CEOs who were purely unqualified for the job, and I do like my 2018 Dodge Charger GT Plus
There are approximately 5.5 million car buyers who will not buy an SUV. The sedan is down but not out, hopefully Chrysler will continue making the Charger, otherwise I will no choice but to own my first foreign car. Finally, I cannot think of a vehicle that is more useless than a Hummer, EV or not, and it won’t be cheap, by the way are you planning on purchasing one?
Alex from the thumbs down, we’re still not getting it. E V’s are great and that is true they have a lot of torque, as for the pickup (everyone is not running out to purchase a $100,000+) truck. Now let’s get back to Chrysler sales( and by all means I’m not a big fan) but look at the Challengers, folks are choosing these over the Camaro and Impala both. RWD V8, big power and fun.
How long will the market support the models you’re describing? There is roughly another decade of the cars in question enjoying popularity, and at a declining rate, at that.
Again, 25k sales of a model during a quarter is not a lot, particularly when most is to margin thin or unprofitable police fleets and rental agencies.
“Skate to where the puck is going, not where it is or has been.”
That’s what GM is doing. That is what Chrysler is not doing. We all know how that will play out.
Yes a V8 that sucks up half the gas, my impala gets lots of mileages and is perfect stance, sharp looking and hauls ass trust me, she runs and stacks up against any charger or other V8.
No one wants another RWD Impala. That died out in 1997. And nobody wants another V8 Impala. That one went away in 2010. It has nothing to do with any of that. Not really. The 3.6L V6 is more powerful than the last V8, anyway.
I recently traded out of a 15 Impala to a Traverse. And mostly I did it for the extra space. I didn’t even get an AWD Traverse. Would I have probably kept my Impala if it had been AWD? Yeah, probably. It was decently roomy for a sedan. And would more people do the same, even with FWD, if GM had pushed sedans harder? Yeah, that’s probably true, too.
But at the end of the day, I see why crossovers have taken up such a stance in the car world. Even a 2WD model is much roomier, and more comfortable, and affordable enough that the motivation to get a regular car is basically down to aesthetic preferences. Unless you REALLY like the look and feel of a sedan, that crossover’s advantages are always going to be peeking at you from across the lot. My Impala was a great car. All three that I’ve had… even the old 2012. But my Traverse is, overall, better.
I’am with Mark C. bring back the SS put a supper charger on the V6 engine and on a v8 make a few changes , to rear wheel drive It can be as good as the CTS V buck heads with the BMW’s and the Audi
Look at all the models that GM dumped and tell me how much GM spent on marketing once each came out….Zero…. Then they cry at poor sales. What’s they saying, “it pays to advertise”.
All part of Queen Mary’s vision of her version of the future.
Over 6.5 million drivers do not have a successor for their vehicle.
Our ’15 Impala LTZ is a slick ride and practical. Huge trunk, comfort, etc. etc. No SUV or electric for me. GM, are you listening?
I agree, I love my Dark Black fast as heck lighting Impala. GM needs to listen.
At Bill Holthouse – And while you’re at it, make a 2-dr sport coupe SS model. I saw a picture of one that was a test model picture and it was absolutely awesome !
Look at all the vehicles that GM dumped and they all have one thing in common. Lack of advertising once the model came out. “It pays to advertise” and GM spent “zero”. Yet you see tons of ads for
CUVs and SUVs.
All part of Queen Mary’s rose colored glasses look to the future.
Over 6.5 million drivers do not have a successor to their car.
My first car was a ’65 Impala SS that I bought off my Dad. Knew the previous owner and knew where to go to get it fixed…lol
We always had GM cars in the family.
Now, presents ?s, when my wife XTS wears out and likewise my Impala. And we are definately not MOV
interested.