Chevrolet Equinox sales decreased in the United States, Canada, Mexico and South Korea during Q4 2019.
Chevrolet Equinox Sales - Q4 2019 - United States
In the United States, Chevrolet Equinox deliveries totaled 92,092 units in Q4 2019, a decrease of about 6 percent compared to 98,239 units sold in Q4 2018.During the complete 2019 calendar year, Equinox sales increased about 4 percent to 346,048 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| EQUINOX | -6.26% | 92,092 | 98,239 | +4.04% | 346,048 | 332,618 |
Chevrolet Equinox Sales - Q4 2019 - Canada
In Canada, Chevrolet Equinox deliveries totaled 2,815 units in Q4 2019, a decrease of about 38 percent compared to 4,556 units sold in Q4 2018.During the complete 2019 calendar year, Equinox sales decreased about 17 percent to 17,846 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| EQUINOX | -38.21% | 2,815 | 4,556 | -16.73% | 17,846 | 21,432 |
Chevrolet Equinox Sales - Q4 2019 - Mexico
In Mexico, Chevrolet Equinox deliveries totaled 645 units in Q4 2019, a decrease of about 9 percent compared to 709 units sold in Q4 2018.During the complete 2019 calendar year, Equinox sales decreased about 39 percent to 2,427 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| EQUINOX | -9.03% | 645 | 709 | -39.14% | 2,427 | 3,988 |
Chevrolet Equinox Sales - Q4 2019 - South Korea
In South Korea, Chevrolet Equinox deliveries totaled 461 units in Q4 2019, a decrease of about 46 percent compared to 860 units sold in Q4 2018.During the complete 2019 calendar year, Equinox sales increased about 23 percent to 2,105 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| EQUINOX | -46.40% | 461 | 860 | +22.53% | 2,105 | 1,718 |
Competitive Sales Comparison
Chevrolet Equinox sales performance during Q4 2019 make it the third-best-selling model in its segment, despite the decrease in sales. It was only outsold by the Toyota RAV4 and the Honda CR-V.
Sales Numbers - Mainstream Compact Crossovers - Q4 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | +14.28% | 123,446 | 108,023 | 17% | 14% | +4.89% | 448,071 | 427,170 |
| HONDA CR-V | +2.01% | 103,429 | 101,392 | 14% | 13% | +1.36% | 384,168 | 379,013 |
| CHEVROLET EQUINOX | -6.26% | 92,092 | 98,239 | 12% | 12% | +4.04% | 346,048 | 332,618 |
| NISSAN ROGUE | -23.48% | 78,147 | 102,131 | 11% | 13% | -14.96% | 350,447 | 412,110 |
| SUBARU FORESTER | -1.93% | 48,732 | 49,689 | 7% | 6% | +4.99% | 180,179 | 171,613 |
| FORD ESCAPE | -23.47% | 47,587 | 62,178 | 6% | 8% | -11.33% | 241,388 | 272,228 |
| JEEP CHEROKEE | -29.56% | 42,048 | 59,694 | 6% | 8% | -20.06% | 191,397 | 239,437 |
| MAZDA CX-5 | +20.50% | 40,843 | 33,894 | 5% | 4% | +2.60% | 154,545 | 150,622 |
| HYUNDAI TUCSON | -11.00% | 34,520 | 38,785 | 5% | 5% | -3.46% | 137,381 | 142,299 |
| SUBARU CROSSTREK | -0.95% | 32,655 | 32,969 | 4% | 4% | -9.16% | 131,152 | 144,384 |
| GMC TERRAIN | -11.19% | 28,060 | 31,595 | 4% | 4% | -11.24% | 101,470 | 114,314 |
| VOLKSWAGEN TIGUAN | +6.35% | 24,667 | 23,195 | 3% | 3% | +6.74% | 109,963 | 103,022 |
| KIA SPORTAGE | +17.63% | 24,174 | 20,551 | 3% | 3% | +7.79% | 89,278 | 82,823 |
| DODGE JOURNEY | -27.12% | 12,290 | 16,863 | 2% | 2% | -20.63% | 74,686 | 94,096 |
| MITSUBISHI OUTLANDER | +9.53% | 7,494 | 6,842 | 1% | 1% | +0.83% | 37,965 | 37,652 |
| MITSUBISHI ECLIPSE CROSS | -4.28% | 3,802 | 3,972 | 1% | 1% | +107.29% | 19,661 | 9,485 |
| TOTAL | -5.83% | 743,986 | 790,012 | -3.70% | 2,997,799 | 3,112,886 |
The Equinox outsold all other contenders, including the Nissan Rogue (comprised of Nissan Rogue and Rogue Sport models), Subaru Forester, the Ford Escape – which is currently undergoing the launch of the all-new 2020 model – (see Ford Escape sales), the Jeep Cherokee, the Mazda CX-5 (see Mazda CX-5 sales), the Hyundai Tucson, the Subaru Crosstrek, the GMC Terrain – the Equinox’s corporate cousin – (see GMC Terrain sales), the Volkswagen Tiguan (see VW Tiguan sales), the Kia Sportage, as well as the Dodge Journey, Mitsubishi Outlander, and Mitsubishi Eclipse Cross.
Chevrolet Equinox sales fell at a slightly faster pace than the segment average, but the Equinox managed to post a mild loss compared to some of the other models in its segment on a percentage basis. However, two of the model’s top rivals- the RAV4 and CR-V – posted growth rates compared to the Equinox’s negative rate. Additionally, this fourth quarter performance gives the Equinox a segment share of 12 percent, lower than the 17 percent commanded by the RAV4 and 14 percent for the CR-V.
The compact mainstream crossover segment contracted nearly 6 percent to 743,986 units in Q4 2019.
The GM Authority Take
The decline in Chevrolet Equinox sales during Q4 2019 is not entirely great news, especially given that they follow the nameplate’s best-ever third quarter sales performance, which was preceded by a very healthy fourth quarter 2018, an even better first quarter 2019, along with its best-ever second quarter performance in Q2 2019.
It’s not somewhat difficult to pin-point why Equinox sales suffered during Q4, but the decline could be caused by any one of the following events:
- The UAW labor strike, which lasted 40 days and sapped Chevrolet parent company, General Motors, from vital production volume in the United States. Given that the Equinox is produced in Canada and Mexico, the UAW strike didn’t directly impact production of the Equinox. However, it’s possible that the walkout did disrupt the supply of parts going to those plants, thought it’s unclear to what extent.
- The intensity of competition in the mainstream compact crossover space.
- More lucrative incentives from rivals or even on other Chevrolet crossovers, such as the Trax – which saw sales skyrocket in Q4
It’s worth noting that combining the 92,092 Equinox deliveries with the 28,060 deliveries of its corporate cousin and platform mate, the GMC Terrain, results in 120,152 combined deliveries in the compact crossover space. The result is impressive, but is still roughly 3,000 units less than the 123,446 deliveries recorded by the Toyota RAV4. The circumstance demonstrates the strength of Toyota in the segment, and GM would be well-advised to seek solutions in overcoming the Japanese competitor’s advantage in this space.
2021 Chevrolet Equinox refresh
That said, the RAV4 is an all-new model while the Equinox has been around since the 2018 model year. GM recently revealed the midcycle refresh for the Equinox. Set to arrive in a few months for the 2021 model year, the updates include revised exterior styling, a new Equinox RS trim level, and a few other enhancements that should increase the crossover’s competitiveness and command more attention from potential buyers.
About The Numbers
- All percent change figures compared to Chevrolet Equinox sales for Q4 2018, except if noted
- There were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
Comments
Look for more higher rebates in the future.
Higher rebates or higher performance as the Chevrolet Equinox could do with a SS model equipped with Chevy’s L3B 310 hp @ 5800 rpm 2.7L DOHC-4v 4-cyl turbo used in the Silverado.
The two Japanese brand sell more because they are cheaper in all sense on their base models. If they were equipped as the Equinox, their prices will be higher and will sell less. The Equinox is still the best crossover in overall quality and comfort. since the first generation of 2005. I have a 2009 Equinox, which is eleven years old already and it is still my best vehicle. All Equinox owners will say the same!
i guess if you are not going to be cheaper than the japs you dont care about beating them in sales
I do not see how Equinox sales dropped. I keep seeing more & more of them on the road every day.
Lots pf previous generation Equinox are now available as CPO vehicles. I like both generations but I am not
all that crazy about the stop/start feature on the newer models. The new Equinox looks like a really easy
SUV to live with. I wonder if Equinox owners of the previous generation and the current run find them
to be reliable. One feature that I like on the newer Equinox is that there seems to be a NORMAL
shifter! Why auto companies have to screw around with the design, whether it be rotary dials or whatever
is stupid. Then again they always seem to gravitate towards the “shining object” instead of making qualitative improvements.