Although the 2020 Chevrolet Captiva made its official debut in Thailand back in September of 2019, General Motors announced it was withdrawing from the market in February, selling its Rayong assembly plant to Chinese-based Great Wall Motors. Now, customers in Thailand are looking to snap up the new Captiva to take advantage of a sizable 50-percent discount.
According to a recent story from Bangkok Post, some dealers were selling new Chevrolet Captiva 1.5 LS Turbo models for 499,000 baht, or $15,978 at current exchange rates (02/20/2020). That’s a massive discount over the original MSRP of 999,000 baht, or $31,988 at current exchange rates.
The new Chevrolet Captiva isn’t the only Chevy to get a sizable discount in Thailand. The same report also cites pricing for Chevrolet Colorado Trailboss MT 2WD models at 655,000 baht ($20,973 at current exchange rates) from an original MSRP of 859,000 baht ($27,506 at current exchange rates).
With the massive discounts for the new Chevrolet Captiva, one of the most popular models in the region, some dealers have completely exhausted available inventory.
As we covered previously, GM recently announced it was pulling Chevrolet from the Thailand market by the end of the year, while also selling its Thailand manufacturing facilities. General Motors first established operations in Thailand in 2000.
The move is seen as part of GM’s efforts to free up cash for its continuing investments into future-leaning technology, including autonomous vehicle tech, and electric vehicles.
In addition to shuttering its Chevy operations in Thailand, GM has also announced it would retire Holden in Australia and New Zealand.
While customers are keen to take advantage of deep discounts for models like the Chevrolet Captiva, GM Thailand said that it would continue to provide service for customers for the foreseeable future.
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Source: Bangkok Post
Comments
No wonder that Chev sales of both cars and trucks in Thailand have dropped enough to move out of the country. They are way overpriced for the much lower incomes of the Thai workers. Why would a manual transmission Chev Colorado sell for $3,000 more in Thailand, than the USA, where they are all automatic trans? Remember that the prices you see posted in Thailand, include the 7 percent VAT tax, so the real price without the federal tax is 93 percent of the above posted prices. Even then, that’s $19,600 in USA dollars. They were about $12,000 U.S. for the same truck back in 2004, when i was there for a few months. A huge number of people order the base 4 cylinder gasoline engine, so they can use LPG propane which is half the pump price of diesel fuel in Thailand. In Bangkok, every second gas station sells automotive propane. The Put Puts and taxi cabs use propane as well, because the engines don’t wear out and the very high octane of 104 is perfect for the 80 to 90 F temps every day. GM could import the vehicles from South Africa or Brazil where they make the Colorados as well. They probably make them in Mexico too and could export them to various Asian countries from there.
Why GM not directly import Chevy cars from China for selling in Thailand instead of stop marketing? ฺ By using the benefit of Thai-China FTA (China Free Trade Agreement), they can import for free of tax. If GM still do like that, I think it is easier to come back this ASEAN market in the future.
Just got my wife a new chevorlet captiva premier yesterday. Paid 699,000 baht
If you guys decide to sell it, do let me know 🙂