Back in November of 2019, the Cadillac CT5 officially went on sale in China. Originally making its regional debut at the 2019 Chengdu Motor Show, the CT5 drops into the Chinese market as a replacement for the Cadillac ATS-L, and is offered in both the Premium Luxury and Sport trim levels, per Caddy’s Y-trim level strategy. Now, we’re taking a look at two recent CT5 video advertisements for the Chinese market.
The first video is the longest of the two, clocking in at one minute, 30 seconds. The video opens with a panning shot of the Brooklyn Bridge in New York City before focusing on a pair of artists, including a musician and a ballet dancer. While the musician struggles to put together a song in a studio, the dancer laces up her point shoes as she gets ready to perform. Suddenly, a white Cadillac CT5 appears, burning rubber and doing donuts, and apparently providing some much-needed inspiration for the creative folks. With that, the muse has clearly spoken, and the musician tickles the keys of his piano while the dancer twirls away, lost in the dance.
The second video is quite a bit shorter, clocking in at just 30 seconds in length. Rather than offering a narrative like the other advertisement, this second ad is more focused on the features of the Cadillac CT5, highlighting things like the sedan’s LED lighting, the Bose stereo, and the high-quality seating surfaces. The mood is a bit darker and cooler, and definitely makes the luxury sedan look quite nice.
To note, the Chinese-spec 2020 Cadillac CT5 is offered exclusively with the turbocharged 2.0L LSY four-cylinder engine, which produces 237 horsepower and 258 pound-feet of torque. The GM 10-speed automatic transmission is on board for cog swaps, with both RWD and AWD are on offer to put the power down.
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Comments
I have heard more than one car reviewer call this vehicle a Chinese Cadillac………yup.
The US is a Zero growth market for Cadillac and Luxury vehicles. China is the future, not the US and all the corporations know this.
Just take a look at your leadership.🤣😂🤣
Is the 2.0t even capable of doing a burnout or did they have to “tune” it for the commercial.
Lol
Well you don’t have to buy 2.0 buy 3.0
Watching foreign movies or commercials is a crap shoot because not knowing the culture, looking at one thing and thinking or understanding the characters’ aspiration is just a guess; except having the right car can help individuals reach their aspirations.
Embarrassing is all I can say… is this the best Vehicle to represent America… GM is pathetic, cheap, and frankly stupid. Who looks at this and says “Mercedes who?”… “BMW what?”… all GM top mgt needs to be not fired but tarred, feathered and chased out of town.. how do theses pathetic losers sleep at night putting out such crappy products…
Wow, yep even though Cadillac sells keep going up in China it’s bad for them to make a commercial for it’s buyers?. What you think they should sell over there, the old European BTS?, An Escalade? A 1981 DeVille?..
As for the Jeremy Clarkston “more phowah!!” trolls, the 2.7, 3.0 and S/C V8 will be available in CT5. Put your money where your fingers is.
I am soooo disappointed in the styling of these new Cadillacs. It’s like a nail in the coffin. Jeeesh.
Looks like the same incompetent Ad Agency is developing Cadillac TV spots for China as for the US
“Cadillac, like many brands, has a whole different image in China than in the U.S.
The latest evidence comes from the age of its buyers in the country, which Cadillac’s president told Reuters are almost half the age of those in the U.S. Chinese average age: 34; in the U.S.: 59.5 .”
This is a Cadillac specifically designed for the much younger Chinese target market.
While Americans at that age are smoking pot and going to Trump rallies…. Lol
Exactly.