General Motors has released details on its new “Make Your Way” commercial for the 2021 Cadillac Escalade, which will air this Sunday during ABC’s coverage of the 92nd Oscars award ceremony.
The new commercial will feature director and Oscar-winning actress Regina King and will tell the “story of success achieved through boundary-pushing strength and determination,” Cadillac says. The brand’s Oscars ad campaign will also include two other complimentary spots entitled “No Barriers” and “Finish Line,” which will highlight Cadillac’s current vehicle lineup “while celebrating the grit of those who make their own way to success.”
“Cadillac has always represented success… there’s a swagger, a sexiness, to the vehicles,” King said. “There’s also a realness and a sense of ambition that I identify with. Through sheer perseverance, I’ve found my way through doors some never thought possible. There’s a real connection for me with Cadillac, and that is why I wanted to get involved.”
“Cadillac is inspired by those who have a passion for what’s next,” added Cadillac chief marketing officer, Melissa Grady. “They make their way by going through obstacles, not around them. Such unwavering self-determination pushes them to succeed and inspires others to do the same. That’s the heart of ‘Make Your Way’ and the soul of Cadillac.”
This will be the seventh consecutive year that Cadillac has chosen to be part of the Academy Awards ceremony and use the event as a major marketing platform. The Oscars is second only to the Super Bowl in global TV viewership, making it the ideal platform for the brand to promote its latest offerings, like the new Escalade.
Cadillac also hired acclaimed Hollywood filmmaker Spike Lee to help promote the new Escalade and debut the vehicle in Beverly Hills. Lee put together a short film featuring the vehicle called “Anthem,” which was shown during the debut event.
Keep an eye out for Cadillac’s three ads during ABC’s coverage of the 92nd Oscars this Sunday.
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Comments
Have all the Oscar nominees arrive in Cadillacs, and the public will appreciate the brand more, as they associate movie glamour with this luxury. Then when they become rich and famous, they will continue to buy Cadillacs instead of the foreign brands.
In black looks brilliant
2021 Cadillac Escalade ESV-can you show option equipment .also colors
Premium or platinum luxury
“Cadillac is inspired by those who have a passion for what’s next,” added Cadillac chief marketing officer, Melissa Grady. “They make their way by going through obstacles, not around them.”
Says the company too incompetent, passive, lazy and slow to find a way to keep the Ct6 sedan and Blackwing V-8 in production in the US.
Have you bought a CT6?
No, my ATS-V isn’t due for replacement. When it is in a year to 18 months, you know what car I won’t be able to get: the CT6!
Get real, the phoney would be interested if they were given a Cadillac. Money would be better spent advertising on a cable business networks. Sorry the Cadillac adds just don’t get people excited. Maybe the Subaru dogs could sell Cadillacs
how about the XT-5 ready to update for 2021
also update to 2021 Cadillac Escalade ESV
could you tell me the dimensions- height/width/length/ curb weight
ESV will debut in early April Kathy.
Regular Escalade is 211 inches long, while the ESV will be 15.9 inches longer. Curb weight is not yet available.
Will Cadillac still give discount for 2021 .
This is great way to inspire American ingenuity again. The actors and directors inspire strength and tenacity.