Back in 2018, at the Los Angeles Auto Show, General Motors debuted the 2019 Cadillac Escalade Sport Edition, a performance-flavored model that arrived as a clear departure from the nameplate’s traditional luxury-oriented approach. Now, according to a recent report from our sister publication, Cadillac Society, we have learned that the Escalade Sport Edition achieved an impressive 15 percent retail sales penetration.
Considering the 2019 model year was the first year the package was introduced, the 15 percent figure is particularly noteworthy. Upgrades over the standard Escalade included a glossy black front grille and lower fascia, 22-inch wheels with a dark Midnight Silver finish, a black rear bumper applique, and glossy black window trim. The package was offered on all trim levels, with the exception of the base model.
One could consider the 2019 Cadillac Escalade Sport Edition package to be a predecessor to the upcoming Escalade Sport trim level, at least in terms of aesthetics. As we’ve covered previously, Cadillac has applied its new Y trim level strategy across its model lineup, with Sport models offered with equipment like glossy black trim, unique fascias, and other sporting aesthetic bits. This includes the all-new 2021 Cadillac Escalade, which replaces the bright Galvano trim seen on the Luxury and Premium Luxury trims with unique dark finishes.
Indeed, the Cadillac Escalade Sport Edition’s high retail sales penetration helped to lay the groundwork for the new 2021 Escalade Sport trim. And that’s good news for Cadillac, given half of all new Cadillac sales are in the Sport trim. Moving forward, it’ll be interesting to see how this trend applies to the new Escalade, and if the take rate will best the previous Escalade Sport Edition package. Given modern customer tastes, we feel as though that’s more than likely.
This post was created in collaboration with our sister publication, Cadillac Society.