Cadillac Escalade sales decreased in the United States, Canada and Mexico, but increased in South Korea during the fourth quarter of 2019.
Cadillac Escalade Sales - Q4 2019 - United States
In the United States, Cadillac Escalade deliveries totaled 8,889 units in Q4 2019, a decrease of about 7 percent compared to 9,573 units sold in Q4 2018.During the complete 2019 calendar year, Escalade sales decreased about 4 percent to 35,424 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ESCALADE | -7.15% | 8,889 | 9,573 | -3.93% | 35,424 | 36,872 |
Cadillac Escalade Sales - Q4 2019 - Canada
In Canada, Cadillac Escalade deliveries totaled 392 units in Q4 2019, a decrease of about 14 percent compared to 458 units sold in Q4 2018.During the complete 2019 calendar year, Escalade sales decreased about 13 percent to 1,593 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ESCALADE | -14.35% | 392 | 458 | -12.95% | 1,593 | 1,830 |
Cadillac Escalade Sales - Q4 2019 - Mexico
In Mexico, Cadillac Escalade deliveries totaled 72 units in Q4 2019, a decrease of about 36 percent compared to 112 units sold in Q4 2018.During the complete 2019 calendar year, Escalade sales decreased about 37 percent to 107 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ESCALADE | -35.71% | 72 | 112 | -37.06% | 107 | 170 |
Cadillac Escalade Sales - Q4 2019 - South Korea
In South Korea, Cadillac Escalade deliveries totaled 48 units in Q4 2019, an increase of about 33 percent compared to 36 units sold in Q4 2018.During the complete 2019 calendar year, Escalade sales increased about 42 percent to 303 units. Cadillac exclusively markets the regular-length Escalade in South Korea, and does not sell the extended-length Escalade ESV in that market. As such, all figures for the market represent regular-length Escalade sales.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ESCALADE | +33.33% | 48 | 36 | +41.59% | 303 | 214 |
Competitive Sales Comparison
The Cadillac Escalade sales performance during the fourth quarter of 2019 allowed the model to remain the best-seller in its segment, with a dominant 45 percent segment share despite a 7 percent decline in total sales volume. The results beat out the new, fourth-generation Lincoln Navigator (see Lincoln Navigator sales) which came in second place with 5,455 deliveries for a 26 percent segment share and 15 percent sales volume growth, as well as the Infiniti QX80 in third place with 4,910 deliveries for a 24 percent segment share and a sales decrease of nearly 16 percent. The Lexus LX came in last place with 1,385 deliveries for a 7 percent segment share and an impressive 36 percent sales jump.
Sales Numbers - Full-Size Luxury SUVs - Q4 2019 - USA
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| CADILLAC ESCALADE | -7.15% | 8,889 | 9,573 | 43% | 45% | -3.93% | 35,424 | 36,872 |
| LINCOLN NAVIGATOR | +14.75% | 5,455 | 4,754 | 26% | 22% | +4.58% | 18,656 | 17,839 |
| INFINITI QX80 | -15.78% | 4,910 | 5,830 | 24% | 28% | -0.49% | 19,113 | 19,207 |
| LEXUS LX | +36.05% | 1,385 | 1,018 | 7% | 5% | -0.74% | 4,718 | 4,753 |
| TOTAL | -2.53% | 20,639 | 21,175 | -0.97% | 77,911 | 78,671 |
The full-size luxury SUV segment contracted 2.5 percent in Q4 2019 to 20,639 units.
Below, we’ve included sales figures for full-size luxury crossovers for the sake of reference. Though they differ mechanically from the body-on-frame SUVs above by having a unibody construction, they are typically cross-shopped and considered alternatives to the full-size body-on-frame SUVs mentioned above. Currently, the only full-size luxury crossovers are the Mercedes-Benz GLS-Class and the new BMW X7, though Audi is rumored to have a future Q9 in the pipeline.
Sales Numbers - Full-Size Luxury SUVs - Q4 2019 - USA
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|
| X7 | * | 7,820 | * | * | 21,574 | 0 |
| GLS-CLASS | +12.70% | 8,528 | 7,567 | +1.15% | 22,225 | 21,972 |
| TOTAL | +116.04% | 16,348 | 7,567 | +99.34% | 43,799 | 21,972 |
The GM Authority Take
While the Escalade did outsell all of its direct rivals during Q4 2019, it did see sales slip during the quarter, which is likely a result of the UAW labor strike that lasted 40 days. The event prevented sales at the retail level by depleting dealer inventories.
Additionally, its crosstown rival, the Lincoln Navigator, increased its market share from 24 to 28 percent. So, while the Escalade still dominated, the Navigator managed to make up some ground. That said, Cadillac will release an all-new Escalade model in 2021. We expect Escalade sales to increase well past their current levels once the all-new model completes its rollout during its second year of availability.
2021 Cadillac Escalade
About The Numbers
- All percent change figures compared to Cadillac Escalade sales for Q4 2018
- In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- Escalade and Escalade ESV model line break-outs contingent on data availability by market
- GM Q4 2019 sales U.S.A.
- Chevrolet sales Q4 2019 U.S.A.
- Cadillac sales Q4 2019 U.S.A.
- Buick sales Q4 2019 U.S.A.
- GMC sales Q4 2019 U.S.A.
- GM Canada sales Q4 2019
- Chevrolet Canada sales Q4 2019
- Cadillac Canada sales Q4 2019
- Buick Canada sales Q4 2019
- GMC Canada sales Q4 2019
- GM Mexico sales Q4 2019
- GM Mexico sales October 2019
- GM Mexico sales November 2019 sales
- Chevrolet Mexico November 2019 sales
- Buick Mexico November 2019 sales
- GMC Mexico November 2019 sales
- Cadillac Mexico November 2019 sales
- GM Mexico sales December 2019
- Chevrolet Mexico December 2019 sales
- Buick Mexico December 2019 sales
- GMC Mexico December 2019 sales
- Cadillac Mexico December 2019 sales
- GM China sales Q4 2019
- Chevrolet China Q4 2019 sales
- Buick China Q4 2019 sales
- Cadillac China Q4 2019 sales
- GM Brazil sales Q4 2019
- GM South Korea sales Q4 2019
- Chevrolet October 2019 sales South Korea
- Cadillac October 2019 sales South Korea
- Chevrolet November 2019 sales South Korea
- Cadillac November 2019 sales South Korea
- GM December 2019 sales South Korea
- Chevrolet December 2019 sales South Korea
- Cadillac December 2019 sales South Korea
Comments
with a redesigned full sized suv’s on there way surprised sales are not way down
GM believes that adding a new color or cup holder is an upgrade year to year. Let’s upgrade the interior and safety equipment if not foreign luxury SUV makers will overtake GM.
One has to wonder why General Motors CEO Mary Barra gave the greenlight for the Blackwing V8 program when virtually every vehicle in it’s lineup will not be getting the new engine as it’s a big waste of time, money and effort; Barra has also stopped Cadillac from using the LT4 supercharged 6.2L V8 which can be used by a number of vehicles in the Cadillac lineup because of the LT4’s compact footprint as Mary Barra has cost GM hundreds of millions and should be retired.
Come on GMA you can’t blame the lower sales numbers on the 40 day Union strike when the whole industry was slowing down and GM filled their inventory levels as much as possible to get ready for the strike .
The Escalade is a niche market and getting a little older than their competition . And when the new model hits dealers lots sales will increase across the board for that segment that wants the newest version .
I hope the redesign was enough for the Escalade to grab the top spot again .