The brand-new Ford Bronco is nearing production, as evidenced by a new batch of spy photos that reveal an advanced prototype undergoing some snowy off-road testing. The photos show the vehicle in the latter stages of development, featuring bulky cladding to hide the styling features underneath. However, don’t be confused. This is indeed the new Bronco, the Blue Oval brand’s upcoming off-roader product – something which General Motors currently has no answer for.
As covered in a recent post from our sister publication, Ford Authority, the new Ford Bronco will be offered in a variety of body styles, including a two-door, a four-door, and a pickup, essentially following the same product lineup as the Jeep Wrangler.
Unfortunately, General Motors will be sitting on the sidelines for this one. Several years ago, GM did have something in the works to answer the new Ford Bronco, with plans to build a new body-on-frame midsize SUV. In fact, GM was even benchmarking the Jeep Wrangler at one time, as we’ve covered previously.
The new project was originally slated for joint development with the next-generation Chevrolet Colorado. Unfortunately, the plan was canceled about a year ago, including both the Ford Bronco rival and the new platform.
Essentially, GM ended up reorganizing its resource allocation and product line towards electric vehicle development and autonomous vehicle research, which meant non-core products like the new off-roader SUV hit the dustbin.
Meanwhile, General Motors will sell a new Hummer pickup EV at GMC dealerships.
There’s still plenty to learn about the new Ford Bronco, so make sure to head over to Ford Authority to check it out in detail. In the meantime, subscribe to GM Authority for ongoing GM news coverage.
This post was created in collaboration with our sister publication, Ford Authority.