The all-new 2021 GMC Yukon has finally dropped cover, bringing with it fresh styling that helps to visually identify the full-sizer as a next-generation vehicle. One of the Yukon’s standout design cues is the red ’ badge on the front grille, which is placed high on the grille insert, rather than centrally on the grille. Now, we’re shedding some light on this particular design decision.
Essentially, the decision comes down to the overall composition of the front end. Looking at the nose of the 2021 GMC Yukon, an observer will notice a number of prominent design elements, including the larger grille, the headlamps, C-shaped lighting signatures, the fog lamps, and lower fascia style lines. Each of these elements combine to create a cohesive design composition into which the red GMC badge must be placed.
The headlamps are particularly important, as they tend to be the first sight line for an observer. As such, red GMC badge is placed at the same height as the headlamps, thus creating a horizontal plane that immediately draws the eye. The GMC logo’s bright red coloring exaggerates the effect.
By contrast, the outgoing GMC Yukon generation places the logo centrally on the grille. However, it’s still located between the headlamps. What’s more, the older model has a much shorter grille than the new 2021 GMC Yukon, and the sight line is still relatively high. The shape and placement of the headlamps also plays a part in the logo placement.
This design logic is identical to the logo placement on the latest Cadillac models, as we covered previously. With the logo moved down on the grille, it would appear as though it’s “falling” off the nose of the vehicle, as outlined by several GM designers in an exclusive post from our sister publication, Cadillac Society.
Are you a fan of the styling for the 2021 GMC Yukon? Do you like the high logo placement, or would you prefer it moved more centrally on the grille? Let us know your thoughts, and make sure to subscribe to GM Authority for more GMC Yukon news, GMC news, and around-the-clock GM news coverage.