The New Chevrolet Captiva Is Enjoying Success In South America
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The all-new Chevrolet Captiva is off to a good start in South America, the first region where the vehicle was made available. Following its official launch in the second quarter of 2019, the new Captiva quickly established itself as one of the most popular SUVs in its segment.
At the end of May 2019, General Motors progressively introduced the Chevrolet Captiva in the markets of Chile, Peru, Ecuador and Bolivia, and it’s on pre-order in Colombia and Uruguay as well. In the aforementioned countries, GM sold nearly 5,000 units of the new Captiva, and demand for the SUV has been higher than initially expected.
The all-new Chevrolet Captiva’s performance notably stands out in Ecuador, where more than 2,350 units have been sold since its launch last June. Likewise, the compact SUV has been racking up healthy sales numbers in Chile and Peru, with 1,300 and 237 units sold, respectively, through the month of November. In Colombia, the new Captiva accumulated more than 250 pre-orders so far.
These figures make the Captiva one of Chevrolet’s best-selling vehicles. In fact, in just a few months, it has become the brand’s second most popular utility vehicle in those South American markets through 2019 – right behind the Chevrolet Tracker (Trax in North America). The new Chevrolet Captiva is sold in the countries covered by the former GM South America West, before an organizational restructuration occurred last fall. As such, it isn’t offered in Brazil or Argentina.
New Chevrolet Captiva Debut in 2018 Bogotá International Auto Show
Shown for the first time in late 2018 at the Bogota International Motor Show in Colombia, the all-new Chevrolet Captiva is essentially a rebadged Baojun 530 that GM is importing to expand the Bow Tie brand’s utility vehicle offer in some emerging markets. It’s positioned between the Tracker and the Chevrolet Equinox, and is available with a segment-exclusive, optional seven-passenger seating configuration.
Reference image, corresponding to version of Chevrolet Captiva manufactured in Thailand
The new Chevrolet Captiva is currently manufactured in China and Thailand, and exported to more than a dozen countries across South American and Southeast Asia. In the first quarter of 2020, the compact SUV will also reach Chevrolet dealerships in the Middle East, as we reported a couple of months ago.
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