The GMC Sierra narrowly outsold the Chevrolet Silverado in Canada in 2019, representing a large disparity between Canada and the U.S., where the Silverado outsold the Sierra by more than double last year.
General Motors Canada managed to sell 54,400 GMC Sierra units in 2019, which is down 3.3 percent from 56,242 units in 2018. Meanwhile, Chevrolet Silverado sales stood at 53,484 units for the year, also down 3.3 percent from 55,334 units.
The last time the Silverado outsold the Sierra in Canada was way back in 2008. The two trucks usually sell in similar numbers in Canada, though, unlike in the U.S., where the mass-market Silverado finds many more buyers than the slightly more premium Sierra.
For reference, GM sold 575,600 Silverados in the U.S. last year, but moved just 232,323 Sierras. Those results represent a dip of 2.5 percent for the Silverado, but a jump of 5.8 percent for the Sierra.
In recent history, the biggest gap between Silverado and Sierra sales in Canada was in 2014. That year, GM Canada sold 48,046 Sierras and just 41,959 Silverados.
Silverado vs. Sierra Sales - 2019 CY - Canada
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +4.65% | 11,841 | 11,314 | -3.34% | 53,484 | 55,334 |
| GMC SIERRA | +0.54% | 12,424 | 12,357 | -3.28% | 54,400 | 56,242 |
| TOTAL | +2.51% | 24,265 | 23,671 | -3.31% | 107,884 | 111,576 |
While Silverado sales were down slightly in the U.S. in 2019, the automaker said the 40-day UAW strike led to decreased deliveries, with dealers having fewer trucks in stock and the automaker working its plants on overtime to replenish inventories. This inventory strain may have been felt north of the border, with Canadian Silverado and Sierra sales both falling year-over-year. GM has faced increased pressure in the market from Ram as well, which also launched a new truck for the 2019 model year and has been offering steep discounts at dealers.
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Comments
Obviously we have better taste up here, eh! Just kidding, I like both trucks and actually prefer the Chevrolet in the newest generation trucks.
Since my interest is still Below “1995” towards all (American) & (Canada) automobiles; [if GM keeps developing vehicles on the “drawing board to mimic other brands] I’LL no longer have interest in any 1995 & L8R Model’s!! FROM WHAT WAS DESCRIBED IN THIS EDITORIAL: THE “UAW-UNION” FUCKED UP MORE THAN THE MARKETS AVAILABILITY OF THE MARKET’S TRANSPORTATION DURING THEIR GREEDY INTEREST’S OUTSIDE OF THE GM’S CONTRACT’S: the production of the ASSEMBLY LINE “COST THE 3 CONTINENT’S a DEFICIT’S of FUNDING!!!!……. [gm] if my post is modified; I’ll re-write it! & [i’m practicing] my “constitutional” opinion around your story!!
I noted in some listings the increase in GMC sales. Not sure if it is just an increase or availability deal.
I know here I saw many more GMC’s before I saw the first Chevy.
I think the GMC is a better looking truck. Obviously they do in Canada as well.
C8.R: My point exactly! “way-to-go”!!…..
I actually like the looks of the GMC truck appearance over the Silverado. Just my opinion.
I prefer the looks of the GMC, and own GMC now instead of Silverado.
It appears to me that this is the overwhelming averages opinion !
Yet for GM, they sell both, so it’s ok with them !
But GM is blaming this on availability, when it is obvious that the polarizing look of the Silverado, is causing the move of the GM loyalist to GMC.
And the $hit interior is causing the switch from GM to RAM !!
On this GM site, most commenters drink the GM KoolAid, as they are GM dealers or GM employees of some sort !
You watch the same transition will happen with the Yukon, and I say even faster as the Yukon will have a better interior than the standing tablet in the Chevy !
The truck developments of 2019 have nothing to do with availability of GM, or the RAM price.
It is simply VALUE for the truck buyers dollar !!!
Ford loyalists buy Ford !
GM loyalists buy GM !
Ram loyalists buy RAM !
But the NEW customers, and the customers who have been screwed over by a brand, choose blind, and switch.
At this moment in history, 2019, Ram has offered more value to the new customer !
At this time in history, 2019, GM with the junk GM 8 speed transmission hitting a peak, GM has screwed over more customers do to the lack of GM customer support, and those truck buyers now also think RAM offers more value, and have switched to RAM.
Ford on the other hand, has troubles, as does RAM and GM, yet Ford has a better customer support system than GM, and this allowed Ford to keep their loyal customers, as Ford did not screw them over like GM has with their loyal customers !
So you get the results as they are, GM will market spin the results differently as the scramble to update a brand new $hit interior, and eliminate the $hit junk GM 8 speed transmission and move everything to the 10 speed as quick as possible,
EXCEPT the Cadillac CT4 base, Ha, Ha, Ha ! Bet that thing sells like hot cakes, Ha, Ha, Ha !
I THOUGHT GM LEARNED ITS LESSON BACK I N AROUND 2008 BY CUTTING CORNERS AND CHEAPING UP THE INTEROR ETC. ETC. BRAKE PROBLEMS ETC,. ETC. JUST GOT A 2019 COLORADO HAD SOME BIG ISSUES ALREADY .. DONT KNOW WHY GM BOTHER PUTTING IN FLOOR MATTS THEY ARE PAPER THIN… IF THINGS WITH GM DONT TURN AROUND THIS WILL BE DEFINITELY BE MY LAST GM PRODUCT
Better looking.
Live in New York with salted roads. Many GM trucks have rust showing in 5 years so no way would I spend $$ to depreciate so fast. Fords are gaining here with their aluminum body. GM Employee